Upload
gary-jindrak
View
90
Download
0
Tags:
Embed Size (px)
Citation preview
Gary Jindrak FounderNew York, [email protected](917) 209-7955Trademytextbooks.com
Trade My Textbooks
Students have only ONE option to buy textbooks in a timely manner:
THE BOOKSTORE • HIGH prices for new and used books
• LOW buy back prices• NO alternative for fast sale or purchase• Other online options exist, but…
They are EXPENSIVEHave a LONG turn-around time
Trade My Textbooks is a marketplace where students can get more and pay less for
their books by buying and selling directly with one
another
Sellers Can
• list books locally and nationally
• set their own price
• share listings on social media
• sell directly to other students
• get paid instantly
• get more for their books
Buyers Can• buy below bookstore used price
• search by school name department course name and numbergeographic location
etc.
• choose from more than 1 seller
• An average textbook costs $150• Students spend $1200 year on books• Textbooks have a 3-4 year life span• 99% of students use social media• 89% of students 18-24 use Facebook
Market
21 million college students in the US• 18 million undergrad students • 3 million graduate students• 2800+ 4-year universities• 1700+ 2-year universities
Market
• 5% Seller fee when books sell
• Localized sidebar advertising
• Affiliate Advertising
• Directory for student resources
Revenue Streams
CompetitionListing
FeeSales Fee
Search by Class
Search by Location
Dedicated App
NO5% YES YES YES
.99
Referral Fee AND 15%
NO NO NO
NO 15% NO NO NO
Monthly
Fee
Monthly Fee
NO NO NO
NO
Purchase,
Rent, or Sell
NO NO NO
• Social media campaignSocial media advertising campaign Scheduled posts on multiple social channelsSocial sharing of book listings
• Free listing for early adopters• Opt-in email lists/newsletter
Event announcements and special discounts
• Finals week promotions and contests
Marketing