Trade Tips: Six Best Practices for Distributing Press Releases

Helpful hints for public relations and marketing professionals.

By Ronald Simms Jr.

Press releases remain an effective tool for sharing information with the media.

These six practices will help you maximize the impact of your releases.

Press Releases

More isn’t always better1

Limit your press releases to one or two per month

Distribute a limited number of engaging releases, quality over quantity

Sharing vs. Over-sharing

Know your audience2

Distribute your release to national outlets

Reach out to local channels if your release is focused on local content

Maximize the impact of your release

Integrate multimedia3

Include a brief description with multimedia

Add hyperlinks to deepen user engagement

Make releases memorable & engaging

Create a buzz4

Take advantage of social media

Utilize sites like Facebook, LinkedIn, Google+, Twitter, etc. to increase online visibility and engagement

Take advantage of SEO5

Utilize keyword analyzers to grade a release’s search engine ranking potential

Consider suggestions on how to improve your content for optimal visibility

Optimize your release’s content

Use reports to your advantage6

Read newswire reports

Make data-driven decisions for future communications efforts

Analyze your results

This presentation was adapted from our blog, Voice Matters.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the

beginning, McKinney passionately and skillfully practices public relations with a conscience for local, national and international organizations.

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