TRANE EXPERIENCE ZONE

Trane at HT Fair – 24th ~ 26th May 2013

TRANE EXPERIENCE ZONE

Trane at HT Fair – 24th ~ 26th May 2013

TRANE EXPERIENCE ZONE

Trane at HT Fair – 24th ~ 26th May 2013

Objective:

Awareness and trial of Trane interactive AC & Lock to Customers and

AC Dealer

Give touch and feel of Trane Unique features

Generate leads, secondary sales and support TSP

Objective:

Awareness and trial of Trane interactive AC & Lock to Customers and

AC Dealer

Give touch and feel of Trane Unique features

Generate leads, secondary sales and support TSP

CONSUMER ELECTRONICS FAIR – DELHI PRAGATI MAIDAN

Trane at HT Fair – 24th ~ 26th May 2013

Process followed Trane team greeted each customer walking at Trane interactive exhibition stall

Engaged customer by asking where would they like to install the AC Home or office?, How many units they want to install and where?, what kindly of

features they are looking in AC?,

Introduction of Trane wad given to end customer

According to there response the features were explained (Eg: If the customer says Energy consumption should be less then Energy efficiency meter which

saves 25% more electricity compared to any other same star rating AC and 20% additional saving with multi room control was explained and if Fast cooling is

main criteria then 20 ft air flow which helps in cooling the room in just t5 to 7 min and Trane whether sink mode was explained

Once the customer expectation are addressed then Other functions were also explained saying that our other unique features will help you in your daily

life which no other AC has

5 Yrs Comprehensive and free installation was highlighted

On the spot booking was also taken and booking form was filled

If the customer shows interest then his details was taken and recee at his place is arranges

Also rest of the leads are been followed up by Sales, Service and Marketing team

Process followed Trane team greeted each customer walking at Trane interactive exhibition stall

Engaged customer by asking where would they like to install the AC Home or office?, How many units they want to install and where?, what kindly of

features they are looking in AC?,

Introduction of Trane wad given to end customer

According to there response the features were explained (Eg: If the customer says Energy consumption should be less then Energy efficiency meter which

saves 25% more electricity compared to any other same star rating AC and 20% additional saving with multi room control was explained and if Fast cooling is

main criteria then 20 ft air flow which helps in cooling the room in just t5 to 7 min and Trane whether sink mode was explained

Once the customer expectation are addressed then Other functions were also explained saying that our other unique features will help you in your daily

life which no other AC has

5 Yrs Comprehensive and free installation was highlighted

On the spot booking was also taken and booking form was filled

If the customer shows interest then his details was taken and recee at his place is arranges

Also rest of the leads are been followed up by Sales, Service and Marketing team

CONSUMER ELECTRONICS FAIR – DELHI PRAGATI MAIDAN

Trane at HT Fair – 24th ~ 26th May 2013

CUSTOMER ENGAGEMENT AT TRANE EXPERIENCE ZONE

Trane at HT Fair – 24th ~ 26th May 2013

CUSTOMER ENGAGEMENT AT TRANE EXPERIENCE ZONE

Trane at HT Fair – 24th ~ 26th May 2013

CUSTOMER ENGAGEMENT AND SPOT BOOKING

Trane at HT Fair – 24th ~ 26th May 2013

On the Spot Booking QTY15 Units

Hot Leads

650 + Customer experienced Trane interactive Air Conditioner and Door Lock

1500 + Customer visited Trane Experience Zone

Value Rs.456500

QTY - 50 ValueRs.187900

OUTPUT OF ACTIVITY

Trane at HT Fair – 24th ~ 26th May 2013