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Maria Pr ikhodkoJanuary, 30, 2013
TRANSANAq u a l i t a t i v e a n a l y s i s s o f t w a r e f o r v i d e o / a u d i o d a t a
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By the end I will find out about
Main points Supporting ideas
Defining Transana 1)Definition2)Rationale for using Transana
Going through its main procedures
1) Getting Prepared2) Transcribing3) Creating Clips and Keywords (=Coding)4) Working with schemes
Summarizing the conceived information
1) Benefits of Transana for conducting qualitative analysis2) Repeating the stages of Transana analysis
What is Transana?
a powerful workbench for analyzing and transcribing video/audio data. Once the data is transcribed researchers are able to identify and evaluate analytically significant portions of these videos (‘clips’), as well as to manage large video collections.
Rationale
It arranges video clips into meaningful categories
and applies searchable analytic keywords to the
clips.
Those keywords potentially serve for
expanding and developing theoretical conception of
what a set of videos show.
Transana exports its data to statistical packages
(such as SPSS) or Microsoft Excel for conducting further
analysis.
Unlike many other similar programs, it allows
researchers to share the data with peers in order to
facilitate collaborative analysis
Why Transana?
for using Transana over other qualitative software programs (Atlas.ti, NVivo, SPSS Text Analysis, Dedoose, the Ethnograph)
Goi
ng th
roug
h m
ain
proc
edur
es u
sing
Tra
nsan
a
Getting prepared
Transcribing
Creating video clips and keywords
Working with coding schemes
Writing analytical memos
Step 1. Getting Prepared 1.1. Prepare video to use in MPEG-1, MPEG-2, most AVI video, QuickTime MOV, MP4, and M4V formats1.2. Open the program by creating a database. Name it simple without spaces and punctuation signs (e.g. ‘Transana’, ‘Demonstration’)
Step 2. Transcribing 2.1. Upload the video into the interface:- create a series (which will hold a group of related source: 1) right click on the database window to add ‘a series’; 2) name the series in Series ID Box. Then, click OK http://www.transana.org/support/onlinehelp/team1/series1.html#create
- create an episode within the series (where you will upload the video you want to transcribe and analyze. Another episode in this series will be related to the same topic but may be created on different time):
- 1) Right click the series and choose ‘Add Episode’;- 2) Click ‘Add File’ to browse the media on Desktop;- 3) Name the Episode in ID Box. Then, click OK
http://www.transana.org/support/onlinehelp/team1/episode1.html
Whenever you
create an
episode, the
system
prompts to
reveal a
transcript
- a verbatim transcript (represents the spoken words on the video) in rtf. txt format;
- a transcript of nonverbal components ( according to Jefferson Coding System) (See Appendix 1)
2.2. Write a transcript that corresponds to the video being
analyzed. It should be:
Option 1:
importing a
transcript
(You may import (*.rtf)
documents using the
"File to Import" field
and the associated
"Browse" button). Naming the Transcript:
"Transcript ID" is the name of the Episode
"Transcriber" can be used to indicate your name
"Title/Comment" can be used in any way you wish.
When done with the Transcript Name, a dialogue box will pop up asking to create a “wave file”. Click ‘yes’ in the box. This way the
software will start extricating the audio form from the video by making it visual above the transcript window.
Option 2.
creating/an
notating a
transcript
with
Transana
- click the Edit Mode icon that allow you to edit the text.- use control combinations to create/annotate a transcript (Press Ctrl-S to start/pause the video; Ctrl-A to the video with a ten-second rewind; Ctrl-D to start with video with no rewind; Ctrl-F to move the video forward by ten seconds)- insert a blank line in the transcript each time the speaker changes. - click the Save icon frequently. (Save when finished transcribing.)
2.3. Synchronizing
videos and written
records by inserting
time codes (Ctrl-T)
• Click the ¤ icon; • Click the Edit Mode;• Set the video at the beginning
(The Current Time, as shown in the Visualization window, should read "0:00:00.0." If it doesn't, click on the far left edge of the Waveform to position the video at the beginning);
• Place the cursor at the beginning of your transcript;
• Press Ctrl-T to insert a time code at the beginning of that line (a red circle will appear on the spot. ENSURE every TIMECODE CORRELATES with the speaker’s speech in the video clip);
labeled Current: on the Visualization window);
• Press Ctrl-S to start the video;• Press Ctrl-S to pause the video;• Put the cursor at the beginning of
the next line in your transcript;• Press Ctrl-T to insert a time code
(Note that you can also click the buttonPress Ctrl-S (or Ctrl-D) to restart the video;
• Repeat the previous steps to start and pause the video and to add time codes at the beginning of each speaker's turn
http://www.transana.org/support/onlinehelp/team1/timecodes1.html
Now, how can we control the video?
There are some shortcuts be used for playing with the video:
Ctrl-D to pause and restart the video playback without auto-rewinding
Ctrl-A to rewind the video by 10 seconds
Ctrl-F to fast-forward the video by 10 seconds
Ctrl-N to cause the next time-coded segment to be played
Ctrl-P to cause the previous time-coded segment to be played
Ctrl-T to cause a time code for the current video position (as indicated in
the Sound Visualization Window) to be inserted at the current cursor
position in the Transcript.
Step 3. Creating
quick video clips
and keywords
3.1. Creating keywords
Keywords are significant words that describe the whole clips they are related to.Keywords are gathered in Keyword Groups where related keywords may be stored.http://www.transana.org/support/onlinehelp/team1/keywords2.html
Cre
ati
ng
a k
eyw
ord
gro
up
to s
tore
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:1. Right-click the Keywords node in the database
tree, then click Add Keyword Group – as on the previous slide;
2. As you see this dialog box, name it and click OK;
Note:Transana will save your first keyword group in case you add some keywords into it.
Creating keywords within the group
To add a keyword: Right-click your new keyword group. Click Add Keyword from the resulting
menu. Type in your new keyword. Add the optional definition.
http://www.transana.org/support/onlinehelp/team1/keywords2.html
3.2. Creating
video clips
Quick clips are research related fragments of the
transcripts you would like to focus your analytical
work. Under one name you can save some thematically
related clips.http://www.transana.org/
support/onlinehelp/team1/clips1.html
To c
reate
a q
uic
k c
lip
:
Highlight the section of the text you wish to turn into a clip (as shown above);
Point to the highlighted text. Meanwhile highlight the keyword, which the clip corresponds
to; Click the ‘create a quick clip’ icon ; Find the clip in ‘Quick Clips’ section in the Database window
(all the newly formed clips Transana sends here); If needed, rename the clip.
After creating a quick clip:
Transana will automatically save every quick clip in the corresponding folder.
When all the clips are created you may add some extra
keyword groups (to distribute those clips in thematic groups
accordingly).
4. Working with coding schemes 4.1. Keyword summary report
Presents selected part of your coding definitions;Helps you to work on code definition consensus.
http://www.transana.org/support/onlinehelp/team1/analysis2.html#summary
4.2. Keyword maps
Why maps? to analyze keyword use for an episode; To show how keywords have been applied to clips from that
episode. (Note: - each color represents a different clip; - the presence of the same keyword at the same location in different clips is not represented).
4.3. Collection (of clips) report
Right-click the name of a collection in the database tree.
Choose Collection Report from the pop-up menu.
Review the report (see the Collection Report Example on the left).
Click Close to exit.
To generate collection report for data analysis:
This report may provide a rough "script" for a collection using the ’Play All Clips’ option (for details, see the section ’Play All Clips to Analyze your Data’ in the next slide).
4.4
. Pla
yin
g a
ll cl
ips
for
analy
zing
data
By playing all clips in order it is possible to analyze the content: Right-click the name of the collection in the
database tree. Choose Play All Clips from the pop-up menu. Review all of the clips to verify that they belong
together having been categorized properly.
Summary:
Getting Prepared- Prepare the video and the transcript
Transcribing- Create a series & episodes;- Create a transcript;
- Synchronize transcripts with clips by inserting time codes
1
23
4
Creating quick clips
- Add a keyword group (then keywords);
- Create quick clips correlating them with keywords
Working with coding schemes
- Perform ‘Keyword Summary Report’;
- Create ‘Key Map’;- Generate
‘Collection of Clips’;
- Perform ‘All Clips Play’