Transform Your Business with Apps Build on the App Cloud

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  • Brian Goldfarb Senior Vice President, App Cloud

    Lead a digital transformation with connected apps

    App Cloud @bgoldy

  • Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

    Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.

    Forward Looking Statements

  • New Technology Model

    Multitenant cloud Speed & innovation

    Scalable metadata platform Rapid customization

    Most trusted enterprise cloud Security | Availability | Performance

    70%faster time to market



  • App Development App Cloud

    Business Intelligence Analytics Cloud

    Salesforce Automation Sales Cloud

    1:1 Customer Journeys Marketing Cloud

    Online Communities Community Cloud

    Service Operations Service Cloud


    Internet of Things IoT Cloud

  • CIOs are looking to build the digital enterprise

    vsInfrastructure-centric Customer-centric

    -2% +200%GrowthDecline

  • Digital enterprise starts with a connected customer

    Data from Salesforce Data from

    Internet of Things

    App Data

    Device Data

    Ecommerce Data

    Website Data

    Social Posts

    Mobile Events

    Community Engagement


    IQ and Predictions

    Custom App History

    Sales History

    Service History

    Marketing History

    Customer Profile

  • Every company is struggling to connect

    Your CustomerSiloed Experiences

    Employee Experience

    App Experience

    Product Experience

  • How can you deliver truly connected experiences with apps?

  • Apps Have Complex Requirements


    Customer Preferences

    ProductivityBusiness Processes


    ExtensionsPayment Processors

    Marketing Plugins




    Private Data

    Real-time ConnectionsSensors

    Streams of data

  • Every App Needs a Different Approach

    Engagement Apps Connected Apps

    Elastic Streaming

    Process Apps


    Different apps have different requirements across technology and skill sets



    Model-driven visual app development on Force

    Agility layer to back office data

    APPEXCHANGEExtend Force with #1 Enterprise App Marketplace


    SHIELDBuild trust and

    security into your apps

    Flexible platform for elastic scale

    IoT CLOUDStream & event-based


    Introducing: Salesforce App CloudA flexible, unified platform to build connected apps for the enterprise

    Customer data and






  • ElasticModel-Driven Streaming

    Engagement Apps Connected Apps Automate Business Processes, Faster

    Process Apps

    Transform Your Business with App Cloud

  • Empower Everyone to Build Model-Driven + Lightning Platform

    Build with Clicks - UI to Deployment Empower a new kind of a Lightning developer

    Digitize any Business Process Visually build business logic and connect to data

    Instantly Mobile Build with compactness and activate with a click

  • Add an Agility Layer to Your Back Office SystemsSalesforce Connect

    Connect to Enterprise Data with Clicks Flexible OData framework to integrate with ERP

    Bring More Data with Custom Adapters 10000+ web APIs beyond OData

    Integrate Salesforce Orgs and Data Across multiple Salesforce instances

  • 2900+ Apps 3M+ Installs

    Customized for Salesforce

    Proven and Secure

    Reviewed by Peers


    The #1 Business Apps Marketplace

  • Salesforce Shield

    Infrastructure Services

    Network Services

    Application Services

    Secure Data Centers

    Backup and Disaster Recovery

    HTTPS Encryption

    Penetration Testing

    Advanced Threat Detection

    Identity & Single Sign On

    Two Factor Authentication

    User Roles & Permissions

    Field & Row Level Security

    Secure Firewalls

    Real-time replication

    Password Policies

    Third Party Certifications

    IP Login Restrictions

    Customer Audits

    Salesforce Shield Platform Encryption

    Event Monitoring

    Field Audit Trail

    Build Trust and Security into Your Apps

  • ElasticModel-Driven Streaming

    Productivity Apps Engagement AppsDeliver Scalable Consumer Experiences

    Connected Apps

    Transform Your Business with App Cloud

  • Empower Developers to Build Engagement AppsHeroku Enterprise

    Personalized Consumer Experiences Custom and flexible user design

    Deliver the Modern Dev Experience Containers, microservices, & modern languages

    Connected to SalesforceSync customer apps with business processes

  • Flexible and Secure Platform for Elastic Scale


    Global Deployment Options Easily deploy your app to the

    geography of your choice

    Selectable Regions

    Single Sign-On Access Heroku Enterprise with one

    login, shared across App Cloud

    Integrated IdentityPrivate Spaces

    Configurable Networks Run apps inside trusted, private

    network boundaries









    Heroku Enterprise

  • ElasticModel-Driven Streaming

    Turn Events into Connected Experiences

    Productivity Apps Engagement Apps Connected Apps

    Transform Your Business with App Cloud

  • Capture Massive Data Streams in Real Time

    Customer data from sensors, devices, websites and apps

    Create 1:1 Engagement

    Engage customers through Salesforce apps

    Execute Actions with Intelligence

    Filter streams and use insights to take smarter actions

    Take Actions on Event Streaming DataIoT Cloud Powered by Thunder

  • Salesforce App CloudLead a digital transformation with connected apps

    AppExchange Trailhead

    Shared Identity & Data Model Integration Shield


    Trusted and Connected Platform Run all your apps on a trusted platform

    Speed and Agility Every employee can build fast with clicks or code

    Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps

  • `Demo

    Richard Aspin Head of App Cloud, UKI

  • `


    Lance Fisher CIO - S Three

    Adam Hale CEO - Fairsail

  • Choose the Right Approach for Each AppFrom task-oriented to high-compute apps approach must vary based on the use case

    Process Engagement ConnectedAppsApps Apps

  • Blaze Your App Cloud Trail with Trailhead


    Interactive challenges and learning paths

    Badges, gamification, and reporting

    100% free and open to anyone

  • Claim Your Apple Watch


    You may have won our Apple Watch giveaway

    If you have, come to the front and we can organise your prize

  • thank y u