Transitioning to Hybrid Cloud

© 2014 IBM Corporation

Transitioning to Hybrid CloudPresented by: Michael Curry

August 21, 2014

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The world is changing and changing fast…

81percent of customers depend on social sites for purchasing advice.

Social

62percent of total workloads will be in the cloud by 2016.

Cloud

1billion (plus) smart devices shipped in 2013 alone.

Mobile

90percent of the data created in the last two years alone.

Big Data

Internet of Things

billion devices connected to the internet by 2020.

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50%of large enterprises will havehybrid cloud deployments by 2017

85%of new software is nowbeing built for the cloud.

46%of IT spend moving to cloud by 2020


IBM is making majorinvestments in cloud.

$2BSoftLayer

Acquisition

$1.2BData Center Expansion

$7B+Acquisition Investment

100+SaaS

Offerings

$1BCloud Software Development


The Evolution of Cloud

Virtualization Dynamic Hybrid

“I want to get more out of my existing hardware”

“I want to strategically use public and private cloud together”.

Cloud Native

“I want to rapidly build new, born on the cloud, engaging applications in a continuous delivery model”

Business Services (SaaS)

“I want to use an app without having to own it”

Cloud Enabled

“I want to move my existing middleware workloads to the cloud”


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IPv4/IPv6 dual stackGlobal DNS

Global DDOS MitigationGlobal Internet Exchanges & Peering

India

ChinaTokyo

Hong Kong

Singapore

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York City

Washington D.C.

Miami

London Frankfurt

Amsterdam

Paris

Sydney

Atlanta

Data center and Point of Presence

New Data centers in 2014

Network Point of Presence

21,000CustomersServers

100,000Active Domains

20,000,000


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SoftLayer: Bring Your Own Software and License (BYOSL)

Announced Oct 29, 2013

For SWG PPA PVU-based software

SoftLayer Self Service Infrastructure as a Service Offerings Based on x86 Technology

CloudLayer Computing

Dedicated ServersPublic Cloud Instances

Private Cloud Instances

Bare Metal Cloud Instances

Server Type Virtual Virtual Physical Physical

Physical Server Tenancy Multi Single Single Single

Processor Value Unit (PVU) Bring Your Own Software & License (BYOSL)

70 PVU per virtual core



Per Sub-capacity Licensing (e.g. 70 & 100 PVU per core)

License portability: on-prem, off-prem, hybrid

Standard PPA acquisition, support, entitlements


Patterns: Create Once & Deploy Anywhere

Traditional Components

SystemService

on

PrivateOn-Premises

PublicOff-Premises

Flexibility

Bursting

z • Provisioning• Monitoring• Maintenance


• SW Scaling• HW Scaling

AUTOMATED

Serviceon

Accelerates and simplifies running enterprise applications on the cloud

Seamless portability across private/public cloudsPre-defined patterns from IBM and third parties on IBM MarketplaceAutomated application deployment and management

Defined Patterns Services

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5

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Create app

Add database service

Extract social media data into database

Add social analytics service

Add Monitoring service instance

Secure the service

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TASK:Create a secure application that

analyses sentiment about certain topics in social media

Composing of an application, not traditional writing of an application


Cloud Native

IBM BlueMixDelivering a Composable Services development environment

Run Your Apps in SecondsNo VM or middleware setup, multiple language support, instant DevOps

Pick Your Own Development Tooling Fully integrated repository and web editor, or use your own third party tools

Create Apps Quickly with Prebuilt Services Broad catalog of IBM, 3rd party, and open source, APIs and services to compose an application in minutes.

Integrate with Your On Premise SystemsBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Instantly Secure and Monitor Your AppsNo need to worry about provisioning or managing infrastructure.


An Expansive Catalog of Services

11 © 2014 IBM Corporation

Cloud

Integration Watson Big Data

Analytics.

Cloudant Rules

Push Notifications

CloudCode

TimeSeries

MobileQuality

Assurance

Internetof Things

Rapid Apps MobileApplication

Security

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Open is the only way

Standards Portability Technology Stacks


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Optimized Content from IBM

Liberty for Java• Best Java price/performance offered on ANY cloud

BigInsights/Hadoop• Best Hadoop price/performance offered on ANY cloud


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Announcing the BlueMix Garage

In partnership with

Unique, “startup” environment for innovating on BlueMix Paired with top consultants and agile techniques for

creating interesting apps Building gSchool intensive learning course with BlueMix /

Cloud Foundry

Innovate. Develop. Learn.


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Public or Private? Dynamic is the Future.

Private Cloud & IT

Benefits:• Fully customizable• Robust management• Secure by design

Best of both worlds. Better outcomes.

Benefits:• Low entry cost• Pay-per-use• Highly elastic

Public CloudMaximize return on existing IT investments

Match workloads to best-fit infrastructure

Hit the right balance of risk to speed

Meet seasonal capacity without CapEx

Add new capabilities quickly

+ +


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Dynamic Hybrid Cloud Optimizes Flexibility

Leverage the power of the cloud without starting from scratch

IaaS PaaSCore IT

IBM Bluemix

New Runtime Infrastructure

WAS Liberty MQ Light DataPower v7 PureApplicationService

BlueMix


API Management Opens the Door to On Premise Services

Assemble business APIs easily

Secure Gateway for strong yet unobtrusive data protection

Control APIs at a fine-grained level

Analyze API usage

Manage private, partner and public communities of app developers

Ease self-service developer onboarding

IBM API Management


Cloud Integration Weaves Data & Systems Together Broad pre-built connectivity

Simplify access to systems with pre-built, easy to use connectors to a wide range of on-premise and off-premise systems

SDK included allowing partners and customers to extend the connectivity

End to end integration form one platform Secure COTS and API connectivity, mapping interface,

exposing integration as API all from one cloud based Environment that no other competitor has

Integration as an integral part of BlueMix IBM BlueMix is the only one allowing customers to integrate as part of the platform , reducing time to value to an completed application for the enterprise

Reduced development time Choice of Rapid coding and visual composition gives developers

a choice of environments based on skill Reduces development time from weeks to days

BlueMix

External SaaSApplications

Third-partyAPIs

On-PremiseServices

Connectors

Connectors

APIsAPIs

On-PremiseApplications

Secure

Gatew

ay

BlueMix APIs

Visual Composition Rapid Coding


Pitney Bowes, a global leader in software innovations, and mailing and shipping solutions, powers billions of transactions in modern commerce

“Pitney Bowes location-based services on IBM BlueMix will allow innovators and developers to seamlessly extend their products and services to the cloud and mobile devices.” -Roger Pilc, Chief Innovation Officer, Pitney Bowes ..

Leaders are fast embracing the new wave …


Introducing IBM Cloud Marketplace

Over 200 IBM and Third-Party Software and Services

Leverage world-class IBM partner ecosystem

Curated solution pages with IBM expertise

Easy access to build, consume, deploy and purchase services

New Buying Experience


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Ease Your Journey to Cloud with IBMCustom fit to your needs

Adopt at your own pace

Balance optimization and innovation

Defined Patterns Services

Composable Services

BusinessServices

InfrastructureServices


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Next Steps

Sign up for BlueMix

Try out WAS Liberty & MQ Light for free

Request a deeper briefing on moving to Cloud

Sign up for a free Cloud Workshop with our Cloud technical experts


Thank You