Managing Global Content: Day CQ5 and GlobalLink(tm)

WHY IS LOCALIZATION IMPORTANT?

  It takes more than local language to sell something. Over two-thirds surveyed (67.4%) visit English-language sites monthly or more frequently, but just a quarter (25.5%) regularly purchase goods or services at those properties

  Most people prefer buying in their own language more than half the sample (52.4%) buys only at websites where the information is presented in their language.

- Source: Common Sense Advisory, “International Survey of Global Buying Preferences”

WHY IS LOCALIZATION IMPORTANT?

  Expected to represent more than 20 percent of the U.S. population by 2020, Hispanics today command about 11 percent of the nation’s disposable income and $700 million in purchasing power. Hispanics will represent 14% of aggregate US consumer spending growth over the next three years. Source: www.hispaniconline.com

  World Internet usage and population statistics: 1,244,449,601. This number is 18.9% of population. 80% of Internet users are non-US; ~70% of Internet users are non-English. Source: www.internetworldstats.com/stats7.htm

WHERE THE GROWTH (MONEY) IS…

•  On-Line Growth

•  North America 146%

•  Europe 352%

•  APAC 624%

•  Latin America 1,051%

•  Middle East 1,825%

•  Africa 2,357%

•  Source – Internet World Stats, June 30, 2010

LOCALIZATION CHALLENGES

 Support issues related to global growth  Decentralized translation assets  Speed of delivery to global markets

 Translation quality concerns

  Internal communication gaps  Existing processes are highly manual and not scalable

  Increasing pressures to do more with less or same resources

  Integration with existing CMS assets

TRANSLATIONS.COM PROFILE

  Founded in 1992

  Largest privately held localization company   Solutions provider: technology and services

  1000+ full-time employees: language services, development and support

 Global footprint   14 wholly-owned production hubs   5 development and tech support locations   57 offices in Americas, Asia, and Europe   5,000+ linguists and subject-matter experts worldwide   Over 500 installations of GlobalLink™ technology

GLOBALLINK™ OVERVIEW

 Minimize client effort   Intuitive design   Integrate seamlessly with Day workflows

 Provide a modular solution

 Automate manual processes  Reduce internal IT dependencies

 Provide a vendor-neutral platform  Streamline the content review process

CLIENT PORTFOLIO

2010 KEY CLIENT WINS

GLOBALLINK™ AND DAY CQ5 WCM

  30-40% reduction in internal project management

  Centralized gateway to manage all translation activity

  On-demand reporting

  Automated file prep and delivery

  Email notifications

  Customizable for global business unit requirements

  Coordinate all vendors in a single application

JOINT SOLUTION BENEFITS - WORKFLOW

  Dramatic increase in content re-use savings (up to 70%)   Single repository shared by all translation resources   Pre-processing of files BEFORE delivery to vendors

  All updates and revisions captured centrally

  Can be segmented by division, geography, content type   Accessible 24/7 globally

JOINT SOLUTION BENEFITS - TRANSLATION

INTEGRATED REVIEW ENVIRONMENT

  50-60% reduction in internal review cycle

  Global access by all reviewers

  Automated task assignment

  Real-time feedback into GlobalLink™ Project Director

  Simple interface – zero training required

  Audit trail and revision reporting

  Integrated glossary management

  Updates captured into Translation Memory

JOINT SOLUTION BENEFITS - REVIEW

  Strategic Engagement with Cosmetics Client   Standardizing Web template across brands   Centralizing all internal/external teams on Day   Competitive vendor selection   Criteria: Ability to integrate GMS with Day   Localization vendor for initial roll out and large updates

CLIENT CASE STUDY

  Seamless workflow integration with Day CQ5   Cost savings via Translation Memory integration   Reduced IT dependencies for export/import   Accelerated time to market   Reduced client project management   Centralized visibility on localization spend   Automated Localization Kit creation

JOINT SOLUTION BENEFITS

CONTACT INFORMATION

Matt Hauser Vice-President, Technology Sales

mhauser@translations.com

www.translations.com