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ANDROID vs. iOS
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Mobile operating systems dominated by Android (and iOS)
Source: Business Insider & Gartner (http://www.businessinsider.com/smartphone-market-share-android-ios-windows-blackberry-2016-8)
WW smartphone OS market share2009 - 2016 1S
Others (1%)
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Google leads in terms of downloads…
WW App Downloads1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
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25
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75
100
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…but iOS continues to lead in terms of revenue
WW App Revenue1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
0
25
50
75
100
x2
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Developers in emerging markets think about Android first…
Platform priority for Developers by country2016
Source: MobiScroll (https://blog.mobiscroll.com/launching-an-app-on-ios-android-or-both-at-the-same-time/)
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…but they have to deal with a huge Android fragmentation
Source: Business Insider (http://www.businessinsider.sg/android-fragmentation-and-the-effect-on-samsung-sales-2015-8/)
Models by Android manufacturerAug 2015
20k+ distinct Android devices using 10+ OS versions
3rd-PARTY ANDROID STORES
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3rd-party App Stores represent half of Google Play downloads…
2015 2016F 2020F
80
41
31
166
7854
352724
Mobile App DownloadsBillions (2015 - 2020F)
…
3rd-partyandroid
Source: AppAnnie presentation at TiA SG 2016
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…with most of the growth driven by APAC
2015 2016F 2020F
162
80
5864
3628 58
3125 …
APAC
EMEA
AMERICAS
Mobile App DownloadsBillions (2015 - 2020F)
Source: AppAnnie presentation at TiA SG 2016
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Developers use 3rd-party Stores as an additional acquisition channel…
Source: MyChat (http://mychat.mysquar.com/)
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…but 3rd-party Android stores have a reputation of being unsecured…
Source: The Register, PC World, CNET
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…so it’s key to have solid anti-virus and anti-malware platforms
Source: Aptoide (http://blog.aptoide.com/evolution-of-aptoide-malware-detection-system/)
Apps submitted to AptoideAptoide’s security platform
App is scanned by 6 anti-virus tools
We validate the App signature
Check against our malware database
A CROWDED APP WORLD
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90% of time on mobile is spent using Apps…
Source: Flurry (http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is)
Distribution of time spent on mobileUS. Jun 2015
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…but it’s so tough to stand out within 2 Mn Apps
Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/)
Apps available per marketJune 2016
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Additionally, users are not using more Apps…
Source: Business Insider (http://www.businessinsider.sg/average-number-of-apps-vs-time-spent-2016-5/) & Mary Meeker “Internet Trends”
Apps used per monthUS. 4Q2011 - 4Q2015
12 Apps used per day (3 of them account for
80% of usage)
Source: Business Insider (http://www.businessinsider.sg/sensor-tower-94-percent-of-app-store-revenue-comes-from-top-1-percent-publishers-2016-5/)
…so all the money goes to a few top publishers
App store revenue breakdownUS. Q1 2016
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Some developers have been experimenting with App streaming…
Source: The Verge (http://www.theverge.com/2015/11/18/9755890/google-can-now-stream-apps-to-your-phone)
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…and messenger Apps are using bots to retain users
Source: Venture Beat (http://venturebeat.com/2016/04/27/zuckerberg-facebook-bots-will-help-businesses-respond-faster-than-with-messaging/)
“A way to increase speed & efficacy of interactions between users and businesses”
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Today, the App world belongs to Facebook…
Source: Business Insider & Statista (http://www.businessinsider.sg/facebook-dominates-online-messaging-2016-7/)
MAUs from social & messaging apps2016
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…and Pokemon!
Avg usage of AppsUS. July 2016
Source: Business Insider (http://www.businessinsider.com/pokemon-go-popularity-shown-by-app-usage-time-2016-7)
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There’s hope because Apps like Pokemon can shake the market
Aptoide MAUsJan 2015 - Jul 2016
Source: Aptoide
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Jan-1
5
Feb-15
Mar-15
Apr-15
May-15
Jun-1
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Jul-1
5
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-1
6
Feb-16
Mar-16
Apr-16
May-16
Jun-1
6
Jul-1
6
