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Keynote Presentation from NAED's 2012 AdVenture Marketing Conference This presentation highlights a few new technology trends that people might be aware of, and adds a few over the horizon trends that are completely new. Scott also adds the delivery of practical technology tools, or concepts that can be used immediately. In the end, Scott creates context for many of the words and concepts discussed in the presentation but which cannot be immediately applied.
Citation preview
Welcome to the
AdVenture Marketing Conference!
#NAEDAdVenture12Monday, August 20, 12
Sponsored by
#NAEDAdVenture12Monday, August 20, 12
Trends,Technology
and theTechnology
Infused Leader
“If you don’t like change, you are going to hate extinction.” -‐-‐-‐ Ross Shaffer
Monday, August 20, 12
Trends,Technology
and theTechnology
Infused Leader
“If you don’t like change, you are going to hate extinction.” -‐-‐-‐ Ross Shaffer
Monday, August 20, 12
Monday, August 20, 12
We are in a technology explosion
and speeding up...
It is pervading nearly every facet of our lives
Monday, August 20, 12
“A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.”
Antoine De Saint-Exupery
Monday, August 20, 12
“A rock pile ceases to be a rock pile the moment a single person contemplates it, bearing within them the image of a cathedral.”
Antoine De Saint-Exupery
Monday, August 20, 12
Monday, August 20, 12
Intellectual growth comes from the combination of:
Curiosity, Investigation, and Experimentation...
Monday, August 20, 12
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PC’s liberated computing power to the masses
Monday, August 20, 12
The Internet provided a delivery system and information storage platform
PC’s liberated computing power to the masses
Monday, August 20, 12
The Internet provided a delivery system and information storage platform
Social Technologies connect people and organizations in completely new ways
PC’s liberated computing power to the masses
Monday, August 20, 12
Dead Leaders Walking
Monday, August 20, 12
Dead Leaders Walking
I am already successful so don’t need to learn about new technologies
Monday, August 20, 12
Dead Leaders Walking
Technology is not so critical thatI need to learn about it personally
I am already successful so don’t need to learn about new technologies
Monday, August 20, 12
Dead Leaders Walking
Besides, whatever I don’t alreadyknow, I can just outsource
Technology is not so critical thatI need to learn about it personally
I am already successful so don’t need to learn about new technologies
Monday, August 20, 12
Model for Organizational Prosperity
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
High Beam
Leadership
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture High Beam
Leadership Adap0ve
Culture+
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture
Digital Marke0ng
High Beam
Leadership
DigitalMarke0ng
Adap0ve
Culture+
+
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture
Digital Marke0ng
Digital Plumbing
High Beam
Leadership
DigitalPlumbing
DigitalMarke0ng
Adap0ve
Culture+
+
+
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture
Digital Marke0ng
Digital Plumbing
High Beam
Leadership
DigitalPlumbing
DigitalMarke0ng
Adap0ve
Culture
Business
Intelligence
BI and Big Data
+
+
+
+
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture
Digital Marke0ng
Digital Plumbing
2 Year Tech Lead
Two Year
Tech Lead
High Beam
Leadership
DigitalPlumbing
DigitalMarke0ng
Adap0ve
Culture
Business
Intelligence
BI and Big Data
+
+
+
+
+
Monday, August 20, 12
Model for Organizational Prosperity
High Beam Leadership
Adap0ve Culture
Digital Marke0ng
Digital Plumbing
Winning
2 Year Tech Lead
Long TermOrganiza0onalProsperity
Two Year
Tech Lead
High Beam
Leadership
DigitalPlumbing
DigitalMarke0ng
Adap0ve
Culture
Business
Intelligence
BI and Big Data
+
+
+
+
+
Monday, August 20, 12
Monday, August 20, 12
Uncertainty vs. AmbiguityUncertainty is when you have defined the variable, but are unsure of its value. Like rolling a dice - you know it will come up to be one of six numbers. Ambiguity is when you are not even certain of the variables...
In an economic world of ambiguity, adaptability is at a premium - in order to have market leading adaptability, you must have market leading digital plumbing.
Monday, August 20, 12
12 MONTH VIEW
Low Beam Leadership
Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments
Monday, August 20, 12
12 MONTH VIEW
5 t o 1 0 Y E A R V I E W
High Beam Leadership
Low Beam Leadership
Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments
High VQ (Vision Intelligence)
Trend Analysis Willing to experiment Predictive analysis
Monday, August 20, 12
12 MONTH VIEW
5 t o 1 0 Y E A R V I E W
High Beam Leadership
Low Beam Leadership
Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments
High VQ (Vision Intelligence)
Trend Analysis Willing to experiment Predictive analysis
Monday, August 20, 12
12 MONTH VIEW
5 t o 1 0 Y E A R V I E W
High Beam Leadership
Low Beam Leadership
Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments
High VQ (Vision Intelligence)
Trend Analysis Willing to experiment Predictive analysis
Monday, August 20, 12
12 MONTH VIEW
5 t o 1 0 Y E A R V I E W
High Beam Leadership
Low Beam Leadership
Focus on monthly results Execution focused Ignorance of trends Avoid change No future investments
High VQ (Vision Intelligence)
Trend Analysis Willing to experiment Predictive analysis
Monday, August 20, 12
Monday, August 20, 12
Digital Plumbing - DefinedA foundation of hardware, software, and networks, connected in order to capture, flow, store, and analyze data to support the mission of an organization.
Monday, August 20, 12
Technology and Connection
Monday, August 20, 12
Connected Organizations
Technology and Connection
Web 1.0eCommerce
Monday, August 20, 12
Connected People
Connected Organizations
Technology and Connection
Web 1.0
Web 2.0
eCommerce
Social Tech
Monday, August 20, 12
Connected People
Connected Devices
Connected Organizations
Technology and Connection
Web 1.0
Web 2.0
Web 3.0
eCommerce
Social Tech
PervasiveComputing
Monday, August 20, 12
Connected People
Connected Devices
Connected Organizations
Technology and Connection
Connected Intelligences
Web 1.0
Web 2.0
Web 3.0
Web 4.0
eCommerce
Social Tech
PervasiveComputing
AugmentedThinking
Monday, August 20, 12
Connected People
Connected Devices
Connected Organizations
Technology and Connection
Connected Intelligences
Web 1.0
Web 2.0
Web 3.0
Web 4.0
eCommerce
Social Tech
PervasiveComputing
AugmentedThinking
The Internet of Organizations
The Internet of Individuals
The Internet of Things
The Internet of Intelligences
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements
!Tr
Traffic
!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements
!Tr
Traffic
!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements
!Tr
Traffic
!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements
!Tr
Traffic!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements !Tr
Traffic
!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Marketing is now heavily electronic, personal, and measurable
One to One Digital Marketing
!Me
Measurements
!Tr
Traffic
!Mo
Mobile Apps
!So
Social Technology
!Wp
Web Properties
Monday, August 20, 12
Web 2.0 Big Picture
Monday, August 20, 12
Web 2.0 Big Picture
Social Technologies Social Relevance Social Media Social Networking
Social Business Social Recruiting SocialCRM
Vocabulary
Monday, August 20, 12
Web 2.0 Big Picture
Social Technologies Social Relevance Social Media Social Networking
Social Business Social Recruiting SocialCRM
CloudInfrastructure that supports the ability to provide Web based apps
MobileConnections 24/7Instant problem resolutionInstant access to info
Foundations
Vocabulary
Monday, August 20, 12
Web 2.0 Big Picture
Social Technologies Social Relevance Social Media Social Networking
Social Business Social Recruiting SocialCRM
CloudInfrastructure that supports the ability to provide Web based apps
HumanityPeople are increasingly hungry to connect to each other broadly and in real time
OrganizationsDramatic changes in:
How they communicate How they sell How work gets done
MobileConnections 24/7Instant problem resolutionInstant access to info
Foundations
Outcomes
Vocabulary
Monday, August 20, 12
Web 2.0 Big Picture
Social Technologies Social Relevance Social Media Social Networking
Social Business Social Recruiting SocialCRM
CloudInfrastructure that supports the ability to provide Web based apps
HumanityPeople are increasingly hungry to connect to each other broadly and in real time
OrganizationsDramatic changes in:
How they communicate How they sell How work gets done
MobileConnections 24/7Instant problem resolutionInstant access to info
Foundations
Outcomes
VocabularySocial
Monday, August 20, 12
Frictionless Communication
Monday, August 20, 12
Frictionless Communication
The ability to communicate with one person, or millions with the press of a button - anywhere in
the world, and for free - is game changing...
It has brought us Citizen Journalism and the Organizational Voice
Monday, August 20, 12
Frictionless Communication
The ability to communicate with one person, or millions with the press of a button - anywhere in
the world, and for free - is game changing...
It has brought us Citizen Journalism and the Organizational Voice
Monday, August 20, 12
Organizational Voice Channels
Monday, August 20, 12
Organizational Voice Channels
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Facebook - Works well with consumer products, creating conversations with constituents, multiple daily
posts, and now campaigns and ecommerce
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Facebook - Works well with consumer products, creating conversations with constituents, multiple daily
posts, and now campaigns and ecommerce
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Facebook - Works well with consumer products, creating conversations with constituents, multiple daily
posts, and now campaigns and ecommerce
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Monday, August 20, 12
Organizational Voice Channels
Facebook - Works well with consumer products, creating conversations with constituents, multiple daily
posts, and now campaigns and ecommerce
Twitter - Best for streams of information, links, multiple posts in one day and time sensitive information
Blogging - Perfect for delivering opinions, deeper levels of information, no more than once a day
Podcasts - Includes audio & video and is perfect for daily or weekly reports where subscribers want to
passively view or listen
Monday, August 20, 12
Social Net “Working”
The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity...
Monday, August 20, 12
Social Net “Working”
The ability to use social tools to build and nurture your human network is a powerful new capability. Sadly, most people are wasting this opportunity...
Monday, August 20, 12
The Recommendation Economy
Organizations now live and die by their Net Promoter Scores. This paradigm states there is only one question that really matters...
Monday, August 20, 12
Online Reputation Management
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Product Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Product Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Product Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Product Reputation
Monday, August 20, 12
Online Reputation Management
Personal Reputation
Institutional Reputation
Product Reputation
TheSpeed
ofTrust
Monday, August 20, 12
A New Customer Profile
Monday, August 20, 12
A New Customer Profile
Search savvy - from any device
Motivated by online recommendations
Will use social tools to rate or review services and products - positively or negatively
Want to do business with organizations that support the world
Are quite impatient with poor performance
Are fine providing information that improves commercial relationships
Monday, August 20, 12
A New Customer Profile
Search savvy - from any device
Motivated by online recommendations
Will use social tools to rate or review services and products - positively or negatively
Want to do business with organizations that support the world
Are quite impatient with poor performance
Are fine providing information that improves commercial relationships
Monday, August 20, 12
A New Customer Profile
Search savvy - from any device
Motivated by online recommendations
Will use social tools to rate or review services and products - positively or negatively
Want to do business with organizations that support the world
Are quite impatient with poor performance
Are fine providing information that improves commercial relationships
Monday, August 20, 12
Customer Intelligence
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
2. Organizations must build trust based or value based relationships
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
2. Organizations must build trust based or value based relationships
3. It is now possible to harvest public information on customers through social profiles
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
2. Organizations must build trust based or value based relationships
3. It is now possible to harvest public information on customers through social profiles
4. It is now possible to monitor customer conversations and look for buying signals
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
2. Organizations must build trust based or value based relationships
3. It is now possible to harvest public information on customers through social profiles
4. It is now possible to monitor customer conversations and look for buying signals
Monday, August 20, 12
Customer Intelligence
1. The company with the best customer data has the edge in marketing
2. Organizations must build trust based or value based relationships
3. It is now possible to harvest public information on customers through social profiles
4. It is now possible to monitor customer conversations and look for buying signals
Monday, August 20, 12
The Outboard Brain
Monday, August 20, 12
The Outboard Brain
It stores small bits of information that we traditionally used to memorize
Monday, August 20, 12
The Outboard Brain
It is the first place that most people go to solve the many problems each day
It stores small bits of information that we traditionally used to memorize
Monday, August 20, 12
The Outboard Brain
It is the first place that most people go to solve the many problems each day
It now provides access to a huge base of knowledge provided on the Internet
It stores small bits of information that we traditionally used to memorize
Monday, August 20, 12
The Outboard Brain
It is the first place that most people go to solve the many problems each day
It now provides access to a huge base of knowledge provided on the Internet
It stores small bits of information that we traditionally used to memorize
Monday, August 20, 12
Tablets and Handhelds
Monday, August 20, 12
Tablets and Handhelds
Reorganizes what we can do with our brainpower by eliminating certain tasks
Increases our productivity through availability and speed to connections and information
Allows us to learn faster - to digest large amounts of information in new ways
Monday, August 20, 12
BYOD/CYOD - Your Policy?
Monday, August 20, 12
BYOD/CYOD - Your Policy?
Will it make users happy?
Will it increase productivity?
Will it save money?
Can it save desktop support hours?
Can security be controlled?
Monday, August 20, 12
Business Intelligence/Big Data
Monday, August 20, 12
Business Intelligence/Big Data
The Power of the Data Driven OrganizationData is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made...
Monday, August 20, 12
Business Intelligence/Big Data
The Power of the Data Driven OrganizationData is now part of the lifeblood of an organization. It can give you visibility you have never had, to make better decisions than you have ever made...
Monday, August 20, 12
It’s All About Visibility
Monday, August 20, 12
Business Intelligence Changes AwarenessUntil we accept that we know very little, we will not seek to know that which we cannot see today...
It’s All About Visibility
Monday, August 20, 12
Business Intelligence Changes AwarenessUntil we accept that we know very little, we will not seek to know that which we cannot see today...
It’s All About Visibility
Monday, August 20, 12
Business Intelligence Changes AwarenessUntil we accept that we know very little, we will not seek to know that which we cannot see today...
It’s All About Visibility
Monday, August 20, 12
Business Intelligence Changes AwarenessUntil we accept that we know very little, we will not seek to know that which we cannot see today...
It’s All About Visibility
Monday, August 20, 12
If we have data, let’s look at data. If all we have is opinions, let’s go with mine
Jim Barksdale
Monday, August 20, 12
A Technology Arms Race
Monday, August 20, 12
A Technology Arms Race
Consistently applying valuable technology concepts earlier wins market share
Monday, August 20, 12
A Technology Arms Race
Everyone will have the same tools so adding creative uses is key
Consistently applying valuable technology concepts earlier wins market share
Monday, August 20, 12
A Technology Arms Race
Everyone will have the same tools so adding creative uses is key
New technology concepts can completelychange the battlefield = winners & losers
Consistently applying valuable technology concepts earlier wins market share
Monday, August 20, 12
Monday, August 20, 12
Discuss with your group how well you are doing - or not doing - with using data as a weapon...
Monday, August 20, 12
Monday, August 20, 12
Monday, August 20, 12
StrongDigital
Plumbing
Your Organization
Monday, August 20, 12
WeakDigitalPlumbing
Your Organization
Monday, August 20, 12
A Foundation of Enablement
Monday, August 20, 12
A Foundation of Enablement
Speeds the flow of information
Monday, August 20, 12
A Foundation of Enablement
Enables analytical visibility
Speeds the flow of information
Monday, August 20, 12
A Foundation of Enablement
Enables analytical visibility
Tightens customer relationships
Speeds the flow of information
Monday, August 20, 12
A Foundation of Enablement
Enables analytical visibility
Tightens customer relationships
Speeds the flow of information
Lowers operating costs
Monday, August 20, 12
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Database Layer
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Database Layer
Application Layer
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Database Layer
Application Layer
Business Intelligence Layer
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Database Layer
Application Layer
Business Intelligence Layer
The Operation of the Organization
Modern Digital Plumbing Architecture
Monday, August 20, 12
Communications Layer
Hardware Layer
Database Layer
Application Layer
Business Intelligence Layer
The Operation of the Organization
Modern Digital Plumbing Architecture
Cloud
Monday, August 20, 12
Monday, August 20, 12
Do a search to learn who won the polka dot jersey in the 2005 Tour de France.
Then list every single piece of hardware and software that went into that search in order...
Monday, August 20, 12
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
The DIKW Chain
Monday, August 20, 12
Information Time Horizons
Monday, August 20, 12
Information Time Horizons
The Past(Forensic)
Monday, August 20, 12
Information Time Horizons
The Past(Forensic)
The Present(Real Time)
Monday, August 20, 12
Information Time Horizons
The Past(Forensic)
The Present(Real Time)
The Future(Predictive)
Monday, August 20, 12
Monday, August 20, 12
Data collected on a car in 1990There was no data collected because there was not a computer on board...
Monday, August 20, 12
Data collected on a car in 1990There was no data collected because there was not a computer on board...
Data collected on cars todayThe modern vehicles today have On Star, onboard GPS, engine computers, tracking devices like MyRate by Progressive, and even black boxes like airplanes. That data can be accessed from outside the vehicle whether you understand this - or not...
Monday, August 20, 12
The Consequences of Small Data
Monday, August 20, 12
The Consequences of Small Data
Lack of visibility into trends & analyticsleads to poor decisions
Monday, August 20, 12
The Consequences of Small Data
Poor decisions lowers profitability,which robs resources to grow
Lack of visibility into trends & analyticsleads to poor decisions
Monday, August 20, 12
The Consequences of Small Data
Competitors with better BI takemarket share
Poor decisions lowers profitability,which robs resources to grow
Lack of visibility into trends & analyticsleads to poor decisions
Monday, August 20, 12
The Consequences of Small Data
Competitors with better BI takemarket share
Poor decisions lowers profitability,which robs resources to grow
Lack of visibility into trends & analyticsleads to poor decisions
Monday, August 20, 12
Thought Exercise
Monday, August 20, 12
Thought Exercise
List all the data a school could capture on students in order to improve education. Then imagine the analytics that could be created and used to personalize learning for each student.
Monday, August 20, 12
One to One Learning
Monday, August 20, 12
One to One Learning
Drastic grade changes - more than 2 grades in a semester Class size impact - student level and overall class performance Male vs. Female teacher impact on students grade Annual grade patterns - looking for patterns by student Attendance patterns - looking for patterns by student Single parent vs. dual - looking for patterns by student Latchkey kids and their performance against peers Clubs joined by student vs. grades Sports participation by students and grade impacts Class Length and the impact on grades - by student Bus usage vs. drop off - looking for patterns by student Teacher ratings by parents and students Grades against course types by student Student purchases at cafeteria & correlation to performance Homework volume vs. grades State testing grades vs. class grades in same subject Learning styles vs. courses and teachers
Monday, August 20, 12
Data Driven Organization
Monday, August 20, 12
Data Driven Organization
Gathers a much larger database of information than their competitors
Monday, August 20, 12
Data Driven Organization
Constantly searches for new analytics, trends, anomalies
Gathers a much larger database of information than their competitors
Monday, August 20, 12
Data Driven Organization
Constantly searches for new analytics, trends, anomalies
Uses the understood data to make betterdecisions, or provide more value
Gathers a much larger database of information than their competitors
Monday, August 20, 12
Crowd Dynamics Erupting
Getting Results From Crowdsby Ross Dawson and Steve Bynghall
Excerpted from Note: examples only, see website for full list of crowdsourcing servicesFor definitions, analysis, free book chapters, and other crowdsourcing resources go to:
www.resultsfromcrowds.com
Crowdsourcing landscape Beta v2
LABOR POOLS CONTRIBUTION
Non-profit
PlatformsMedia and content
Marketplaces
Crowd services
CROWDSOURCING
EQUITYCROWDFUNDING
MICROTASKS
INNOVATION PRIZES
SERVICE MARKETPLACES
INNOVATION MARKETS
CROWDFUNDING
CONTENT
KNOWLEDGE SHARING
DATA
PREDICTION MARKETS
COMPETITIONMARKETS
IDEA MANAGEMENT
CROWD PLATFORMS
CROWD VENTURES
MANAGED CROWDS
Content and product markets
SCIENCE
CITIZENENGAGEMENT
CROWD PROCESS
CROWD DESIGN
CONTENT MARKETS
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated InnovationGetting Results From Crowds
by Ross Dawson and Steve Bynghall
Excerpted from Note: examples only, see website for full list of crowdsourcing servicesFor definitions, analysis, free book chapters, and other crowdsourcing resources go to:
www.resultsfromcrowds.com
Crowdsourcing landscape Beta v2
LABOR POOLS CONTRIBUTION
Non-profit
PlatformsMedia and content
Marketplaces
Crowd services
CROWDSOURCING
EQUITYCROWDFUNDING
MICROTASKS
INNOVATION PRIZES
SERVICE MARKETPLACES
INNOVATION MARKETS
CROWDFUNDING
CONTENT
KNOWLEDGE SHARING
DATA
PREDICTION MARKETS
COMPETITIONMARKETS
IDEA MANAGEMENT
CROWD PLATFORMS
CROWD VENTURES
MANAGED CROWDS
Content and product markets
SCIENCE
CITIZENENGAGEMENT
CROWD PROCESS
CROWD DESIGN
CONTENT MARKETS
Getting Results From Crowdsby Ross Dawson and Steve Bynghall
Excerpted from Note: examples only, see website for full list of crowdsourcing servicesFor definitions, analysis, free book chapters, and other crowdsourcing resources go to:
www.resultsfromcrowds.com
Crowdsourcing landscape Beta v2
LABOR POOLS CONTRIBUTION
Non-profit
PlatformsMedia and content
Marketplaces
Crowd services
CROWDSOURCING
EQUITYCROWDFUNDING
MICROTASKS
INNOVATION PRIZES
SERVICE MARKETPLACES
INNOVATION MARKETS
CROWDFUNDING
CONTENT
KNOWLEDGE SHARING
DATA
PREDICTION MARKETS
COMPETITIONMARKETS
IDEA MANAGEMENT
CROWD PLATFORMS
CROWD VENTURES
MANAGED CROWDS
Content and product markets
SCIENCE
CITIZENENGAGEMENT
CROWD PROCESS
CROWD DESIGN
CONTENT MARKETS
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Crowd Dynamics Erupting
Crowdsourcing
The Wisdom of Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated Innovation
Monday, August 20, 12
Monday, August 20, 12
Discuss at your tables the possible ways to use crowd dynamics to get work done cheaper, faster & better.
Monday, August 20, 12
Organizational Culture
can be defined as an
entity’s system of
shared values, beliefs,
philosophies, behavioral
norms, assumptions
and folklore.
Monday, August 20, 12
Creating Fertile Ground
Monday, August 20, 12
Creating Fertile Ground
Involve People Early – Can you really be surprised that people will not accept change they do not feel invested in because it is dictated to them before they are sold on it?
Nurture a Culture that Accepts Rapid Change - People do not actually hate change, they dislike the feeling of destabilization from change they do not understand, or that comes at a speed that is disorienting
Leadership Support – People are heavily influenced by what a leaders does, and what they support. It is tough to win with social tools if it is always built from the bottom up
Sell the Outcomes – Change is easier when people are clear on the positive outcomes and they clearly see the benefits to them personally - or the organization
Monday, August 20, 12
Monday, August 20, 12
What steps should you be taking in order to better create a culture that adapts with velocity to the use of new tools?
Monday, August 20, 12
Acceptance of technologystarvation is tantamount toleadership treason....
Monday, August 20, 12
To get a copy of this presentation, give mea business card.
Monday, August 20, 12
To get a copy of this presentation, give mea business card.
Monday, August 20, 12
To get a copy of this presentation, give mea business card.
Monday, August 20, 12