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1 PROPRIETARY & CONFIDENTIAL HIDDEN IN PLAIN SIGHT: UNCOVER THE REAL CONVERSATION David Lowy | VP, Product Management

TSW2012--Hidden In Plain Sight: The Real Conversation

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Did you know that you have data hidden in plain sight? David Lowy of Moxie Software explains where to find it and how it can be used to improve customer service, product management, and more.

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Page 1: TSW2012--Hidden In Plain Sight: The Real Conversation

1 PROPRIETARY &

CONFIDENTIAL

HIDDEN IN PLAIN SIGHT:

UNCOVER THE REAL

CONVERSATION

David Lowy | VP, Product Management

Page 2: TSW2012--Hidden In Plain Sight: The Real Conversation

2 PROPRIETARY &

CONFIDENTIAL

WHY?

We’re bridging the gap in basic interaction center

reporting and analytics by leveraging structured data and unstructured text.

2 PROPRIETARY &

CONFIDENTIAL

Page 3: TSW2012--Hidden In Plain Sight: The Real Conversation

3 PROPRIETARY &

CONFIDENTIAL

STRUCTURED

DATA SOURCES

Page 4: TSW2012--Hidden In Plain Sight: The Real Conversation

4 PROPRIETARY &

CONFIDENTIAL

OPERATIONAL

DATA

• AHT / FCR /

Concurrency

• Sales Conversion

• Disposition Codes

Page 5: TSW2012--Hidden In Plain Sight: The Real Conversation

5 PROPRIETARY &

CONFIDENTIAL

CUSTOMER

SATISFACTION

DATA

• Survey Results

• Net Promoter Score

• Others

Page 6: TSW2012--Hidden In Plain Sight: The Real Conversation

6 PROPRIETARY &

CONFIDENTIAL

PRODUCT /

SERVICES

SALES DATA

• Web Sales

• Live Interaction

Sales

• Post Interaction

Sales

• Revenue / Uplift

Page 7: TSW2012--Hidden In Plain Sight: The Real Conversation

7 PROPRIETARY &

CONFIDENTIAL

THE POWER OF

COMBINED

ANALYTICS

7 PROPRIETARY &

CONFIDENTIAL

Page 8: TSW2012--Hidden In Plain Sight: The Real Conversation

8 PROPRIETARY &

CONFIDENTIAL

CONTEXTUAL AWARENESS TEXT

ANALYTICS DRIVES INSIGHT

• How long do chat sessions take when the customer was talking about _______?

• How many emails does it take to resolve when the customer references _______?

• What are the key words customers mentions about _______?

• What is the customer sentiment change over a longer session?

Page 9: TSW2012--Hidden In Plain Sight: The Real Conversation

9 PROPRIETARY &

CONFIDENTIAL

MODEL CUSTOMER

BEHAVIOR AND FLOW

• From web experience (self-service) to live

assistance

• Model intent versus actions

• Model proactive offers based on live interactions

• Dispositions and notes versus actual

conversation

Page 10: TSW2012--Hidden In Plain Sight: The Real Conversation

10 PROPRIETARY &

CONFIDENTIAL

CONSUMERS

10 PROPRIETARY &

CONFIDENTIAL

Page 11: TSW2012--Hidden In Plain Sight: The Real Conversation

11 PROPRIETARY &

CONFIDENTIAL

INTERACTION

CENTER

MANAGEMENT

• Cost reductions due to

deeper insights on

FCR, AHT, etc.

• Additional Agent

Training and Scoring

Analysis

• Self-service escalation

analysis

• Proactive Service Offer

models

Page 12: TSW2012--Hidden In Plain Sight: The Real Conversation

12 PROPRIETARY &

CONFIDENTIAL

PRODUCT

MANAGEMENT

• Deeper analysis

interaction root

cause

• Customer query

trends

Page 13: TSW2012--Hidden In Plain Sight: The Real Conversation

13 PROPRIETARY &

CONFIDENTIAL

WEB SALES

MANAGEMENT

• Self-service

escalation analysis

• Proactive Sales

Offer models

Page 14: TSW2012--Hidden In Plain Sight: The Real Conversation

14 PROPRIETARY &

CONFIDENTIAL

MEGA

TRENDS

• Demand indicators

• Supply / inventory

management