Turning Business Drivers into BusinessYigals@schneider.co.il

Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of

Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

MOBILE

Mobile “Connected Things” will generate27% of the Digital Universe by 2020

CLOUD

Less than 20% of the Digital Universe was

touchedby cloud in 2013. Cloud will touch 40% by 2020

BIG DATA

Organizations will need to ingest huge amounts of data quickly, reason over it and act on it in

real time

SOCIAL

Social networking is transforming the way

humans interact

Business Drivers…

How can a SI / VAD use Professional Services

to translate Mega Trends such as IoT, Cloud & Big Data

into real business?

IT is Exponential

• Network Traffic

• Data Storage

• Computing Power

• Electric Power & Air-Conditioning

Network traffic: 14 years of exponential data growth

690 TB/month in 2001578,000 TB/month in 2014

840x

Storage: The Law of Accelerating Returns - Kurzweil

Information generation

• 2009 = 50GB/s

• 2020 = 500GB/µs

• 10,000,000x increase

Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinkingmachine” by Forbes magazine, ranking him #8 among entrepreneurs in the United States and calling him the“rightful heir to Thomas Edison”. PBS included Ray as one of 16 “revolutionaries who made America,” along withother inventors of the past two centuries.

The Singularity is NearRaymond Kurzweil, 2005, Viking

Introduced the ‘law of accelerating returns’ and extended Moore’s Law

Source: Ray Kurzweil

Computing Power & Electrical Power

Predicting the future of Data Centers is not easy…

1997 – the world’s fastest super-computer

SANDIA National Laboratories ‘ASCI RED’1.8 teraflops150m² raised floor800kW

2007Sony Playstation31.8 teraflops0.08m²190W

Compute power growth vs.

Electrical power consumption growth

1997 – the world’s fastest super-computer

SANDIA National Laboratories ‘ASCI RED’1.8 teraflops150m² raised floor800kW

Nov 2013, ChinaMilky Way-233.86 PetaFLOPS (55 peak)17MW720m2

Performance: 20,000x 1997Power: 20 x 1997

Source: www.top500.org

Infrastructure takes energy…

Time magazine reported that it

takes 0.0002kWh to stream 1

minute of video from the YouTube

data centre…

Based on Jay Walker’s recent

TED talk, 0.01kWh of energy is

consumed on average in carrying

1MB over the Internet.

The average Internet device

energy consumption is around

0.001kWh for 1 minute of video

streaming

For 1.6B downloads of this 17MB

file and streaming for 4.13 mins

gives the overall energy for this

one pop video in just one year…

Source: Prof. Ian Biterlin

Gangnam style consumed 298GWh in just one year...

• 35MW of 24/7/365 power generation

• 100 million Litres fuel oil

• 250,000 Tons CO2

• 80,000 UK car years

Translating trends into business

• Exponential Growth requires Datacenter infrastructure

• Datacenter’s Infrastructure Needs to be Resilient, Efficient & Agile

• High Speed Networks – Easy transition to 40G/100G

• Efficiency with rigorous air flow management

• Data center Assessment

• Data center Commissioning

• Data center Relocation

• Data center Upgrade

• CFD Simulation

• Data center Integration

Use Professional Services to translate mega trends to business

Data Center Assessment: Making the case for containment

Tc Crac

Negative Pressure

Bypass

Air

Ts server in

Th server out

Th

Return

Air

Tf Floor

Air mix

Tr Return

Show that 50%-70% of the cold air generated is ByPass Air

16

Panduit Vertical Exhaust Ducting

• Vertical Exhaust Duct (VED) Cabinets (aka Chimney cabinets) are used to provide hot exhaust containment in data centers.

• Used by Intel Israel

• Approved by Intel Globally

17

Panduit Net-Contain™

Aisle Containment Systems

Cold Aisle Containment

• In an old data center improved PUE from

1.75 to 1.56 using Cold aisle containment

• ROI: one year

Sell the system: Airflow Management

Sell the system: Migration to 40G/100G

Pan MPO Push-Pull LC HD Flex

Our Industry is dominated by Paranoia

New Datacenter? How do you guarantee Resiliency?

Data Center Commissioning

• Install 1KW-4KW server emulators

• Dual PS, 90 CFM/KW

• Install Synapsense/Panduit Wireless sensors

• 3 in front of cabinet

• 3 in rear of cabinet

• Install real Time monitoring software

• Set up a safety command post

• Run the test scripts

All rights reserved

Data Center Commissioning ServiceTest & Prove the Datacenter’s resiliency…

• Tests the physical infrastructure under real load

• True real-life verification of:

• Air-conditioning ( Capacity, air delivery)

• Power

• Redundancy

• Alarms and software

• Energy efficiency

• Reduce downtime & Reduce OPEX

• Service played a key role in winning strategic datacenter projects

• Alexander Schneider Ltd

• Value-Added distributor since 1963.

• Sell Piece of mind by offering high quality, resiliency and efficiency

• AS9100C (Aerospace Quality Standard)

• Proud Panduit partner since 1969