Embed Size (px)
DESCRIPTION
In this Heavybit Speaker Series Presentation, Twilio's Danielle Morrill discusses some of the developer content marketing tactics she used to grow Twilio's community from day one. Danielle Morrill first joined Twilio in March 2009 as Director of Marketing and first employee, with the mandate to acquire customers and build the developer community. She grew Twilio's community from a few hundred to more than 100,000 developers and changed the way developer evangelism is done with a distributed international team. Previously she served as Community Manager at Pelago. Danielle is currently co-founder & CEO of Mattermark, providing analysis and insight on startups from around the world. Video available here: http://www.heavybit.com/library/developer-marketing/video/2013-10-22-danielle-morrill
Citation preview
Engaging Developers with Content
Danielle MorrillOctober 2013 @ Heavybit
• Mattermark – Founder
• Twilio – Director of Marketing, Employee #1
• 500 Startups – Mentor
• Startup Weekend – Board Member
• @DanielleMorrill
• daniellemorrill.com
About me
Engaging Developers
Engaging Developers
What's worth writing about?
Engaging Developers
What's worth writing about?
Mind like a student
Engaging Developers
What's worth writing about?
Mind like a student
Distribution
Engaging Developers
What's worth writing about?
Mind like a student
Distribution
Re-using Content
Engaging Developers
What's worth writing about?
Mind like a student
Distribution
Re-using Content
Metrics & Expectations
JFDIwww.mattermark.com
www.daniellemorrill.com
