TwitterBy Nick Elhart

“The first reaction that many people have to Twitter is befuddlement. Why would they want to read short messages about what someone ate for breakfast?” Claire Cain Miller, The New York Times.

Stats

More stats

And more stats

Organizations involvedAll organizations

“Companies like Starbucks, Whole Foods and

Dell can see what their customers are thinking

as they use a product, and the companies can

adapt their marketing accordingly.” Claire Cain

Miller, The New York Times

Problem discussedTwitter is on the verge of blowing up and the

founder, Evan Williams, still doesn’t know what to do with it.

How can Twitter continue to grow? How can it help marketing?

Key PlayersAll marketers: the rush to “twarketing”Global commerceYou and ITwitterUniversities, High schools, teachers, studentsThe mediaThe government

Problems continued…How can these key players benefit from

Twitter?

Proposed solutionsFind ways you can make Twitter work for

you!Think outside the box on this one, keep an

open mind.Keep the “tweets” upTwitter marketing information should be

cautiously sharedThe possibilities are endless

Partner with more software companies (Kickbee, SUMMIZE)

Show video…

Recent news The Kickbee: an elastic band (worn by a

pregnant woman) with vibration sensors that

alerts Twitter each time the baby kicks.

“I kicked Mommy at 08:52 PM on Fri, Jan 2

More news & statsThis recent development has doctors

thinking endless possibilities: “Twitter could

be used to send home security alerts or tell

doctors when a patient’s blood sugar or heart

rate climbs too high.”

What do you think?How do you think Twitter can be used as a

marketing tool for companies, universities, you and I?

What are some ways Twitter can improve?What are ways Twitter can gain more

business?How valuable is a “tweet”?

How valuable is a lot of “tweets”?

Making Twitter Work For YouExample: The presentation. You could all

tweet/evaluate my presentation. I could learn and get better.

For CornerstoneHow effective are the surveys? How can Cornerstone improve?Incoming students reading from current

studentsRate speeches, chapels, recommended topics,

etc.

Words from the CEO

"Twitter lets people know what's going on

about things they care about instantly, as it

happens," said Evan Williams, Twitter's chief

executive and co-founder. "In the best cases,

Twitter makes people smarter and faster and

more efficient."