Twitter Ads self service Step by Step

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How to use Twitter ads self service

Twitter Ads


• Launched March/2013 (invite-only)

• Generally available april 30th for U.S. users

• You will only be charged when people – follow your Promoted Account

– Re-tweet,

– @reply,

– favourite or

– click on your Promoted Tweets


Services

Promoted Accounts What are Promoted Accounts? Promoted Accounts are part of Who to Follow, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.


Services

Promoted Tweets What are Promoted Tweets? • Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

• Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be Re-tweeted, replied to, favourited and more.


Services

Promoted Trends What are Promoted Trends? • Trends are popular topics happening right now on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.

• Can be associated with Promoted Tweets • Target by geographic location


Twitter Self Service in 4 steps


Location

Category *(Refer to slide 11)

Device

Gender


Step 2 - Message

New Tweet Old Tweets


Step 3 - Budget

Promoted Tweets set up: 1) Daily budget 2) Cost per action

Promoted Accounts set up: 1) Daily budget 2) Cost per follow


Step 3 - Budget

Payment Details (US cards only)


https://ads.twitter.com/

Where to start?


• Topical interests • There are two types of targeting. • For broader reach, you can target more than 350 interest

categories, ranging from Education to Home and Garden, to Investing to Soccer. – EG.: if you were promoting a new animated film about dogs, you could select Animation

(under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).

• If you want to target users more specifically, you can create custom segments by specifying certain @usernames that are relevant to the product, event or initiative you are looking to promote.

• According to Twitter...”We look at a variety of signals, including but not limited to the followers, graphs and Tweets you engage with, to understand your interests. This is the case across the product. For example, we consider your interests to determine which content to show in Discover or which accounts to recommend in Who to Follow.”

(Slide 7*) Interest targeting: How it works?



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Twitter Ads self service Step by Step