22. April ’09

Twitter and Alternative reality gamesJure Čuhalev

Wednesday, April 22, 2009

Wednesday, April 22, 2009

Buzzwords

✤ Real time web

✤ Google killer

✤ Crowdsourcing

Wednesday, April 22, 2009

Wednesday, April 22, 2009

Interesting problem

✤ What happens when your brand is not X but Y?

✤ How do you become brand X?

Wednesday, April 22, 2009

Just a hint..

✤ Use real-time Twitter search to engage and talk to costumers

✤ search.twitter.com

Your brand here? PANIC !!!

Wednesday, April 22, 2009

Wednesday, April 22, 2009

http://www.flickr.com/photos/jamescridland/613445810/Wednesday, April 22, 2009

Story time

Wednesday, April 22, 2009

It’s about conversations

Wednesday, April 22, 2009

✤ Can we make it a game?

✤ why whould we want to do that?

Wednesday, April 22, 2009

Wednesday, April 22, 2009

Alternate reality gaming

An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.

http://en.wikipedia.org/wiki/Alternate_reality_gameWednesday, April 22, 2009

http://www.flickr.com/photos/celesterc/1212085743/Wednesday, April 22, 2009

Akoha

Wednesday, April 22, 2009

iPod + Nike = Nike Plus

Wednesday, April 22, 2009

Wednesday, April 22, 2009

South by South West Interactive

✤ 15k+ geeks, mostly Web 2.0 scene

✤ Austin, Texas every March

✤ Very high-tech

Wednesday, April 22, 2009

http://www.flickr.com/photos/austinist/3355176197/

http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/

http://www.flickr.com/photos/narisa/3358390457/

Wednesday, April 22, 2009

(CC) Randy Stewart, blog.stewtopia.comWednesday, April 22, 2009

Assassin

http://www.flickr.com/photos/kurioso/3351346295/Wednesday, April 22, 2009

Wednesday, April 22, 2009

Foursquare

Wednesday, April 22, 2009

Wednesday, April 22, 2009

jurecuhalev.com

@gandalfar

Wednesday, April 22, 2009