Twitter Ecosphere: Tools, Apps & Mash-Ups

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    01-Nov-2014

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Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.

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  • 1. Ciarn Norris Head of Social Media Mindshare SocialMedia8 Thesocialmedia agency World Of Twit: Tools, Apps & Mash-Ups

2. Mindshare SocialMedia8 Social Media Tracking & Viral Tracking ServicesInfluencer Identification Research & Outreach Natural Seeding &Social Media OptimizationPaid Seeding &Social Media AdvertisingViral Widgets& ContentConversational & Buzz Tracking 3. 4. What does all of this mean? 5. Why are we here? 9.1%Internetusers Source: ComScore, June 2009 6. Why are we here? 9.1%Internetusers Source: ComScore, June 2009 7. Why are we here? Source: Mindshare Twitter Network Analysis 8. Why are we here? Image by thenextweb.com 9. Why are we here? 10. What does all of this mean? 11.

  • PC
  • Mobile

Twitter Tools Batega on flickr 12. Sites and services that enable easy updating and tracking of Twitter accounts What do I mean by tools? 13. Find An Audience To Share With Twitterrific 14.

  • PC
  • Mobile

Twitter Tools Tweetdeck 15. Twitbin 16. Twitbin Twitterfox 17. Twitterberry 18. Tweetie Twitterfon 19. Tweetie Tweetie 20. Find An Audience To Share Wit Twitter Apps 21.

  • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

What do I mean by apps? 22. 23. 24. 25.

  • 80% of search traffic goes to natural listings
  • Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic
      • Work with AKQA to ensure that flash is not king
      • Plan & implement link building to drive organic listings

And ensure our best content is easy to find 26. Twitterfall 27. Where have all the journos gone? 28. Twitterfall 29. 30. 31. 32. 3 of the top 10 trending topics on Twitter were about the Soho Fire 33. 3 of the top 10 trending topics on Twitter were about the Soho Fire 34. 3 of the top 10 trending topics on Twitter were about the Soho Fire 35. 36. 37. 38. 39. 40. Twitter Friends Network Browser 41. Twitter Friends Network Browser 42. Twitter Friends Network Browser 43. 44. 45. 46. 47. 48. 49. 50. Mash-Ups Avoir Chaud on flickr 51.

  • Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways

What do I mean by mash-ups? 52.

  • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

What do I mean by apps? Created by Ben Marsh; @benmarsh Created by Ben Marsh: @benmarsh 53.

  • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

What do I mean by apps? 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. Ciarn Norris [email_address] @ciaranj