txt messaging will never catch on !?!!

@andyjb

txt messaging will never catch on !?!!

6.1 Trillion txts messages proves you’rewrong.

6100000000

http://www.itu.int/ITU-D/ict/material/FactsFigures2010.pdf

ICT in FE 2006

ICT in FE 2006 Its not the things you predict its the things

you miss that matter

• When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it's an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can't tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure.

• When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it's an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can't tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure.

http://www.newsweek.com/1995/02/26/the-internet-bah.html

Examples of getting it wrong •Every town will need a telephone •The world will only need 5 or 6 computers •SMS will never catch on •The internet is a new idea of a network (Learn from the telegraph in the US in the 1890 )

http://www.itu.int/ITU-D/ict/material/FactsFigures2010.pdf

A technology when invented

thought to have no practical and

especially no commercial use

http://en-us.nielsen.com/content/nielsen/en_us/insights/consumer_insight/issue_12/flying_fingers.html

How do you use txt ?

160 characters isn't enough ?

Estamos bien en el refugio los 33 (33chtrs)

Give the miners Oakley shades (29chtrs)

Help projector doesn talk to laptop (Steve wheeler (35 Chtrs)Reports of my death have been greatly exaggerated Mark Twain (60 Chtrs)

160 characters isnt enough

Estamos bien en el refugio los 33 (33chtrs)

Give the miners Oakley shades (29chtrs)

Help projector doesn talk to laptop (Steve wheeler (35 Chtrs)Reports of my death have been greatly exaggerated Mark Twain (60 Chtrs)

160 characters isnt enough

Mobiles Underground

http://youtu.be/M9Z8E3SYvZM

http://www.dailytech.com/Chilean+Miners+Entertained+By+Samsung+Galaxy+Beam/article19970.htm

• “We sat there discussing the route taken by a text message from a mobile through the paging system. Juhani had brought a programmable calculator with him. We realized that the numerical keypad could also be used for letters. Then it struck us that the paging system was not needed, it was just a detour. There was nothing to stop the mobile phone itself from receiving a text message.”

What do you use your phone for ?

What's the oddest thing you use yours for ?• Torch • Timer for cooking • Camera to take picture of point of interest or

where you've parked the car • Text yourself reminders

Marketing in FE

Text is part of mix

http://youtu.be/9cO_rWAExi0

Avon Somerset police

Glastonbury festival

Text updates at Festival

updates from the police during the festival on anything from traffic problems to beat surgeries then register for text alerts by texting 'GLASTO' to 81003. Glastonbury microsite - http://www.glastonburypolice.org/

Glastonbury Immobilise

http://www.immobilise.com/ *** To register on the Database follow these

instructions: Key *#06# on your phone's keypad to view your

IMEI number. Register by text: Then text REG followed by your

IMEI number to 83010 - and Immobilise will reply with your account details and instructions.

Housing associations

Appointments Letting sales Repairs Neighbourhood issues Control of services Alarms Heating

Simulation Re-creation

Two examples two different technologiesGreat pieces of work by University of Aberdeen and the BBC .

Real time simulations using SMS

Sarah Cornelius

www.abdn.ac.ukFebruary 22 2010

A real-time flood disaster simulation activity for undergraduate geography students

University of Aberdeens work

http://www.slideshare.net/jiscrscyh/real-time-simulations-using-sms-university-of-aberdeen

We’ll Tweet again

http://news.bbc.co.uk/local/coventry/hi/people_and_places/history/newsid_8911000/8911745.stm

People who use Txt

• Crisis disaster management (RSS 2 txt)• Lone workers• Marks and Spencer customer feedback• Housing association • Delivery updates• Sky • Drug companies • Appointments (keeping people warm, saving money

)

160 CHARACTERS IS SOMETIMES PLENTY

ITS JUST PART OF THE OFFER

Thank you and keep texting !