Company and Services OverviewChris Travers, President & Co-Foundercptravers@ubl.org | 203.293.8848

Overview of UBL

Suite of Services

Flexible Pricing

Partnering with UBL

Ease of Integration

Open Discussion

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

High-Priority Claiming of Business ListingsBank-Level Business VerificationProduction and Syndication of Video Profiles

The Insight of Visibility ReportingActionable Online

Reputation ManagementSocial Branding and

Trademark ProtectionEnhanced Listing Syndication

UBL Offers Complete Online Identity Management

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

List once and be found on 350+ web, mobile, and GPS search platforms

Partnership with data providers ensures distribution to 95% of digital search

Claiming service establishes owner-verified presence on crucial search destinations

Showcase products, services, coupon campaigns, video links, social links, logos, photos, and more

Syndicate Listings Across the Digital Search Landscape

ClaimingSyndication Verification Video Visibility Reputation Branding

We Provide

We claim listings on the business owner’s behalf at top sites like Google Maps and Yelp

Business listings marked as “owner verified”

Claimed business listings take priority over other sources of data, ensuring long-term accuracy

Claimed business listings are more prominent in search results and preferred by consumers

Claimed Business Listings Stand Out from the Crowd

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

Extensive public record check verifies identity of business and accuracy of reported information

Business receives “UBL Verified” seal of legitimacy for use on website, email correspondence, listings

Increased publisher confidence leads to priority in publication

Increased consumer confidence leads to trust in the marketplace

Add Credibility with Bank-Level Verification

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

We create a 30-second video profile based on website content

No website? We use your business profile & our extensive media library

We syndicate to the top 10 video sites, providing multiple contact points for your message

Effective visual advertisement contributes to visibility and prominence in search rankings

Broad Distribution of Engaging Video Profiles

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

Free Search Tool shows listing presence and accuracy on top search portals

Audit Tool offers extensive analysis of listing health for multiple business locations

Presence Analysis Report demonstrates value of UBL syndication after 120 days

Visibility and Presence Analysis

Syndication Claiming Verification Video Visibility

Reputation Branding

We Provide

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

See reviews, comments, blog posts, photos, and videos about your business

React quickly to any negative reviews

View useful snapshots of consumer sentiment

Compare yourself with competitors in your region and category

Monitor Listings, Reviews, and Social Mentions

Manage your social presence in one integrated dashboard

Syndication Claiming Verification Video VisibilityReputation

Branding

We Provide

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

Search tool shows where your brand is available as a user name across social sites

Claiming service reserves user name on hundreds of sites

Ensure brand consistency, gain broad exposure for your business, and protect trademarks

Claim Your Brand on 490 Social Networks with

Syndication Claiming Verification Video Visibility Reputation Branding

We Provide

Seamless Integration with Your Current Offerings

Turnkey solution for UBL hosted dashboard with your choice of

branding

White Label

Marketing library, support resources, click to chat, live

help, and ongoing support for your

campaign

Sales and Marketing Support

Place a signup form on your

site in a matter of moments

Local Capture API

Gain additional control with flexible

access to services

Hosted API

Working Together

Gain a Valued Partner and Expand Your Services

Technical and support resources to establish and grow your identity management offering

Strong value proposition of UBL services increases customer retention and creates new revenue opportunities

UBL offers fully managed white label solutions, flexible APIs, and custom integration

Strong U.S. presence and international support

Working Together

Gain a Valued Partner and Expand Your Services

Deeply discounted wholesale rates with volume commitment

Reasonable pricing lets you preserve profit margin

Options for monthly, quarterly, and annual billing

Free Search Widget offers incentive to customers

UBL marketing resources and end-user customer service mean lower costs, reduced infrastructure requirements, low barrier to startup

Listings – An Opportunity and a Vulnerability

Local Search differs from the standard Organic results

Local Search is not Completely Dominated By Google

TMP

SEO IYPs in rank order along with their scores – Andrew Shotland

1. Superpages2. Citysearch3. Yelp4. Yahoo Local5. InsiderPages6. YellowPages.com7. BizJournals8. AreaConnect9. MagicYellow10.Switchboard11.MerchantCircle12.GetFave

13.Yellowbot14.Yellowpages.Lycos.com15.Kudzu16.Discoverourtown17.Loqal.com18.Local.Ingenio.com19.YellowUSA.com20.IAF.nethttp://www.localseoguide.com/iyp-seo-rankings-report-2009/

The importance of external citations from national & local directories and social networks like Yelp and even Twitter-based sites.

It’s Like Free Advertising

• The first step in promoting a business today is to be able to be found on the Web, Mobile Phone, 411 Directory Assistance and GPS Devices.

• This is where 75% of searches occur (versus print) and the numbers are growing.

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Beyond the Yellow Pages

5.4 Billion Calls

66% from vehicles

250 Million Mobile phones

in the U.S.

62 Million Navigation Devices

15.7 Billion online local

searches in 20084 M+ On-Star

Telematics Users

Online

SeDir

ector

arch

iesvi

t

Na

ga

ionSource: InfoGroup

Listings = Calls, Visits, Real Sales

• When users are looking for a business locally – and most are – these results mostly come from listings, not Website information.

• UBL offers a simple, inexpensive service that manages these listings in one place.

A Problem If Left Unmanaged

• Businesses do not even need to have a Website to be found in these listings.

• Many small businesses are under-represented – especially if they work from home or from cell or VOIP phones.

• Even large businesses need to manage this process – audits show 20% of listings are inaccurate, leading to loss of business.

1. Enter detailed data about a company in one place.

2. It gets distributed uniformly to all major Internet Business Listings Directories, including Online Yellow Pages, Search Engines, GPS Navigation devices and 411 Directory Assistance services.

3. Hundreds of locations are professionally managed for $39 a year.

UBL Value Proposition

How To Make Business Disappear

1. Messing with names – stuffing keywords2. Call tracking numbers3. Address social climbing4. Category lapses5. Missing data elements6. Insufficient distribution!

You Got Your Name Wrong?

We’re In Beverly Hills (south)

Address Location Issues

• You can attempt to manually change the town or city, but it will lead to confusion and duplication when the data aggregators reject or change it to its real postal location.

• Post Office Boxes may be rejected by major sites when claiming, but are likely to be accepted if included in data aggregators’ databases.

• Ensure your address is where you need to do business – change marker location on Google maps.

Areas Served remains an issue – you will only appear in your physical address location, not where you might serve.

You MAY move the map marker location of a claimed listing.

Geo-targeting your listing and site is critical for the new generation of Geo sites and Mobile.

I Got Your Number…

Phone Issues

• Agencies crave phone tracking numbers as much as sites resent them.

• Data aggregators are following their client’s interests when they swap them out for the established lines.

• Some call tracking numbers do not respond to the verification auto-dialers.

• 800-numbers are a separate file, but will work, even across multiple locations.

What Is My Category?

Categories Are Not Keywords

• Categories are the single most important factor in discoverability after location.

• Different publishers use different systems, NAICS, SIC, SYPH, Google and more.

• UBL translates these on the fly.

Too Much Information?

Additional Data Points

• Every data field accepted by a publisher represents traffic and revenue opportunities.

• Businesses overlook simple ones that are vital – like Hours Of Operation.

• Video is the future – even if it is a simple slideshow hosted on YouTube.

• Small businesses can use a Facebook page if they do not have a Website.

Comprehensive Enhanced Listings

• To be discoverable by searchers today, Businesses need to list more than name, phone number and address.

• UBL provides multiple descriptions and Industry Classifications, including Products, Services, Brands, Specialties, Certifications, Awards, Logos & Photos, Website, Social Network & Video links, review links, hours, payment methods, and much more…

Google Basics

Store code, name, address, phone, alt phone, fax, mobile, TTY, email, hours, payment types, categories and description (200 characters only).

Google Custom Attributes in Bulk Upload

Cuisine, Dress Code, Hotel Rating, Ambience…

Are You Visible?

The single aggregator approach – failure.

Testing revealed details of the issue.

Claiming Is Easy

Claim your listings

• This is an identity protection basic – Google, Yahoo and Bing etc• Be specific with the category – Comic Book Store, not just Book

Store• If hijacked: reclaim, switch phone numbers for re-verification,

switch back• If duplicate, claim both, match the data exactly• Avoid duplicate addresses for multiple businesses• Create fan pages and company pages on Facebook and LinkedIn• Caveat – claiming is a relationship that must be maintained. Many

small businesses forget and fail.

Make It Easy For Customers To Write Reviews – A few Bad Ones Are Actually Good For the Credibility

Encourage Reviews

Encourage reviews – add a computer at the checkout desk, provide a form.

Hyper-Local And Vertical Directories

• Look for hyper-local publications and directories – not all of them are going to be taking fresh listings from national sources

UBL Agency Opportunity

• UBL is an ideal service to offer as part of a bundle or as an add-on feature for online media and marketing companies.

• It is a time-saver for those businesses that understand the value. It would take 40 hours to submit data to a fraction of the sites that UBL reaches.

• It is a single-service entity aiming to do one thing well, and not competing with partner offerings.

• The service provides accurate online reporting with feedback and trouble-shooting capabilities for troubled listings.

Process

1. Partners sign a simple Agency agreement which allows them to send bulk files or upload them to our site on an invoice basis.

2. Partners can promote the UBL service in a branded or non-branded “white label” manner to their clients.

3. Agencies can deliver data via standard spreadsheets, with templates and tools provided to assist in filling out data fields such as categories.

4. Agencies may also use APIs to capture data and to deliver it to UBL.

5. UBL handles the delivery in the appropriate formats, and provides reporting back from data aggregators on status and issues..

6. Approved Directories receive the data electronically and publish it. This method does NOT interfere with claimed listings – it supports the citation value with additional links.

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Agency bulk feed and client listing

Affiliate Partners

1. Partners sign a simple Affiliate agreement and receive a custom tracking link that can be used on Websites, in email or other online media.

2. Partners promote UBL on their sites using promotional material provided.

3. Businesses are sent to UniversalBusinessListing.Org to enter the data.

4. They pay a $30 fee by credit card per listing (users may enter more than one at a time). Updates and corrections are free via online access.

5. Partner gets $10 referral fee per listing entered.

6. Approved Directories receive the data electronically and publish it.

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Affiliate account and client listing

Chris TraversPresident & Co-Founder

cptravers@ubl.orgDirect:203.293.8848