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Stefan Längin presented Ultra personalization at the NOAH Conference 2013
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ULTRA PERSONALIZATION
Optimized for all devices
Targeted Design, Content and Products
Site and Ad optimization
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ULTRA PERSONALIZATION
Automated Machine Learning
Automated Multivariate Testing
Site Analysis (Reporting)
THE FUTURE OF MARKETING
Optimized for all devices
Targeted Design, Content and Products
Site and Ad optimization
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1
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Automated Machine Learning
(Automated) Multivariate Testing
Site Analysis (Reporting) Sta
nda
rd
CURRENT MARKET STANDARD
ULTRA PERSONALIZATION
Optimized for all devices
Targeted Design, Content and Products
Site and Ad optimization
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1
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Automated Machine Learning
Automated Multivariate Testing
Site Analysis (Reporting)
PERSONALIZATION WITH CONVERT+
ULTRA PERSONALIZATION
Personalization makes
people´s life easier…
…more comfortable
More Relevance
= More Revenue $
For our clients:
50%Possible Uplift in
Conversion Rates
0%
1%
THE PROMISE: MASSIVE UPLIFTS IN REVENUE
Channels Devices Location Targeting
Personalized
Websites & Apps
A TYPICAL CUSTOMER JOURNEY
WHERE DOES THE DATA
COME FROM?
THE DATA IS ALREADY THERE
CONVERT+ CAN MATCH ANY DATA IN REAL TIME
Problem:
Steve wants
products
he likes not
woman shoes
Generic Website
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SIMPLE EXAMPLE: A WEBSITE VISIT
Profil Parameters
Filtered product feed
Tailored user experiencecolors, content, products
Personalized product recommendations
Solution:
Steve likes to get
tailored product
recommendations
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Profil Parameters
PERSONALIZED WEBSITE BASED ON PROFILE
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DIFFERENT PEOPLE SHOULD HAVE DIFFERENT WEBSITES
30 MORE THAN
6.000
BEST COMBINATION
OF TARGET GROUP, LANDING PAGE
AND CREATIVE
PRODUCT FEED
PRODUCT FEED
PRODUCT FEED
MORE THAN
10.000
INDUSTRY LEADERS TRUST US
SOME CLIENT EXAMPLES
Earn more Money4
Generate more revenue
30 - 50%
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Real-time User Experiences
Web
Mobile
Tablet
TV
Generate
personalized UX
Adtelligence
Personalization Cloud2
In Memory Data Matching
Use the power
of Big Data1
Aggregate
3rd party Data
CRM Data
Finance Data
Product Data
Location Data
EXPERIENCE ULTRA PERSONALIZATION WITH ADTELLIGENCE
CONVERT+
#1 PLATFORM FOR
PERSONALIZATION
START NOW!
Stefan Laengin
VP Europe
