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Understanding
Craftsmanship
Marcello Duarte
@_md
I work here
I contribute here
I tweet here @_md
Mastery
Art
Hand made
2001
2008
2009
2010
2011
2001
2008
2009
2010
2011
Craftsmanship
over crap
2001
2008
2009
2010
2011
Craftsmanship
over execution
2008
2009
2010
2011
2012
well-crafted | steadfastness | community | productive
biscuits
meaning}
meaning
value}
craftsmanship
as meaningful work
“We can forgive a man for making a useful thing as long as he does not
admire it.
The only excuse for making a useless thing is that one admires it intensely.
All art is quite useless.”
— Oscar Wilde
meaningpassion
value}
“A man writes to throw off the poison which he has
accumulated because of his false way of life.”
— Henry Miller
“if you cannot work with love it is better that you sit at
the gate of the temple and take alms”
— Kahlil Gibran
code aesthetics
craftsmanship gives meaning beyond value
2001
2008
2009
2010
2011
2008
trade
vs
craft
“the only way to go fast,
is to go well”
— Uncle Bob
craftsmen
vs
labourers
authenticity
vs
coercion
TDD is for long term relationships
make it work then make it right
make it work
then make it right
make it work
so you can make it right
2001
2008
2009
2010
2011
2008
Remember to put your own mask before helping
others with theirs
elitism
company
mastering a skill is a cognitive journey
intuition
confidence
familiarity
know where you are
respect where other are
1970
1986
1991
1992
1995
“The[…] ’relay race’ approach […] conflict with
the goals of speed and flexibility…
[Takeuchi & Nonaka]
1970
1986
1991
1992
1995
…the "rugby" approach […] serve better today's
competitive requirements.”
[Takeuchi & Nonaka]
customer→provider
customer→provider
partners
WHY
WHO
HOW
WHAT
HOW
WHAT
WHATWHO
HOW
WHATimpact map
[Adz
ic 1
1]
goals
customer developer
customer developersales
engagement and delivery must be in sync
the organisation has changed when the vocabulary changed
#organisationalChange
delivering value is a deliberate decision
gives meaning beyond value
craftsmanship
gives meaning beyond value
for long term relationships
craftsmanship
gives meaning beyond value
for long term relationships
craftsmanship
serving and learning community
gives meaning beyond value
for long term relationships
craftsmanship
serving and learning community
a deliberate decision
“Whatever you do, to the best you can”
I work here
I contribute here
I tweet here @_md
https://upload.wikimedia.org/wikipedia/commons/7/75/US_Navy_050629-N-9693M-004_Adam_Bueltel,_from_Omaha,_Neb.,_receives_his_first_military_haircut_during_Induction_day_at_the_United_States_Naval_Academy_in_Annapolis,_Md.jpg https://www.youtube.com/watch?v=ybb-HhSrtxA RAAF_Aircraftswoman_providing_a_safety_brief_onboard_a_KC-30.jpghttp://theredlist.com/media/database/muses/couples/art_culture/anais_nin_henry_miller/008-anais-nin-henry-miller-theredlist.jpghttp://pl.wikipedia.org/wiki/Hirotaka_Takeuchi#mediaviewer/File:Hirotaka_Takeuchi_-_World_Economic_Forum_Annual_Meeting_Davos_2009.jpg
credits
thank you
