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Understanding the Wide Format Market: And a Guide to Wide Format Inks 2
Wide or Large Format Printers are generally recognized as any printer with a print width between 24” and 72”.
Printers with rolls exceeding 72” in width are known as Grand Format.
What is Wide Format Printing?
May 1, 2023
Understanding the Wide Format Market: And a Guide to Wide Format Inks 3
Why Invest in Wide Format?
• One of the largest, fastest-growing opportunities in commercial printing.
• Signage is constantly in high-demand.• Doesn’t require overwhelming capital
investment to get started.• Tremendous ROI potential.
May 1, 2023
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• $55 billion worldwide market• Roughly half of market value
comes from North America• 6.5% CAGR (2012 to 2017)
Market Overview
2012 2017
$55.0
$75.4
Global Digital Wide Format Retail Value ($B)
Source: InfoTrends’ Wide Format Service
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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Wide Format Commands Major Marketing SpendIndustry Share of Marketing Budget
Spent on Wide FormatTotal 16.1%
Hospitality 19.9%
Events 17.7%
Entertainment 16.5%
Advertising/Media 15.4%
Retail 14.9%
Healthcare 14.5%
Source: Wide Format Printing: A Critical Element in the Communications Mix, InfoTrends, 2013
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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Wide Format Print Applications
Source: IDC September 2015
Understanding the Wide Format Market: And a Guide to Wide Format Inks
BannersPosters
SignsPoint-of-Purchase graphics
Wall coverings/muralsDecalsProofs
Floor graphicsVehicle graphics
MapsArchitectural renderings
Engineering drawingsVehicle wraps
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
81%80%
78%49%
48%46%
41%37%
36%26%
24%22%
16%2%
May 1, 2023
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Signage Drives Consumer Behavior
Survey of American consumers found:
• 76% have entered a store for the first time based on its signage• 68% have purchased a product because signage caught their eye• 3 out of 4 have told someone about a store based on its signage• 68% believe a store’s signage is reflective of their quality of products• 52% are less willing to enter a store if the signage quality is poor
Source: FedEx Office “What’s Your Sign”
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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Considerations when Choosing a Wide Format Printer
• Applications and intended usages• Costs• Performance and speed• Image quality• Environmental concerns
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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There are many manufacturers that produce wide format inkjet printers.
One of the key differentiators amongst these printers is the specific ink systems used.
Some of the major types of wide format inks include:
What Makes Wide Format Technologies Different?
• Aqueous Dye• Aqueous Pigment • Solvent• Eco-Solvent• Latex• UV-Cured
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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In aqueous ink systems, water is used as a carrier for the colorants, which can be either dye or pigment.
• With dye-based aqueous inks, the colorant stains the substrate when applied, drying as the water evaporates.
• With pigment-based aqueous inks, particles of colorant are suspended in the carrier fluid, drying at or near the surface of the substrate.
Aqueous Inks
Dye-based inks:+ Wider color gamut+ Less expensive− More prone to fading in UV light− Not waterproof
Pigment-based inks:+ More lightfast+ Water resistant− Smaller color gamut
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
Understanding the Wide Format Market: And a Guide to Wide Format Inks 11
Aqueous Inks (Dye and Pigment)APPLICATIONS AND USES
• Canvas and paper fine art prints
• Indoor signage
• Sales promotions
• Tradeshows and events
• Architectural renderings
• Decals
• Labels
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In solvent ink systems, VOCs (volatile organic compounds) are used as the carrier, while colorants are pigments.
Solvent Inks
+ Excellent fade resistance+ Waterproof and durable+ Generally inexpensive
− Some environmental concerns− May require 24 hours to fully dry− Requires special ventilation
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
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In eco-solvent ink systems, colorants are pigments while the carrier is extracts of refined mineral oil.
Eco-Solvent Inks
+ Retain the benefits of solvent inks+ Less toxic than true solvent inks
− Slower dry times than solvent inks− Still considered a hazardous chemical− Ventilation may still be required
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
Understanding the Wide Format Market: And a Guide to Wide Format Inks 14
Solvent and Eco-Solvent InksAPPLICATIONS AND USES
• Long-term outdoor signage and vinyl
• Adhesive decals
• Wall graphics
• Point-of-Purchase displays
• Banners
• Tradeshow graphics
May 1, 2023
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Latex ink systems involve water-based inks, with the carrier being water along with a polymer that is bonded to the surface with heat.
Latex Inks
+ Newest, most versatile ink technology+ Non-toxic, odorless, non-flammable, non-combustible+ Immediately dry+ Vibrant and vivid images+ Excellent durability
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
Understanding the Wide Format Market: And a Guide to Wide Format Inks 16
Latex InksAPPLICATIONS AND USES
• Industrial use
• Outdoor banners
• Point-of-Sale displays
• Vinyl signs
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With UV-cured inks, the colorants can be either dye or pigment, but go through a curing process upon printing that involves exposure to a strong UV light source.
UV-Cured Inks + Widest range of substrates+ Rapid drying+ Excellent durability+ Low environmental impact
− Uncured inks and UV-curing units may pose risks− Can be susceptible to cracking on flexible substrates− Shorter shelf-life for inks
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023
Understanding the Wide Format Market: And a Guide to Wide Format Inks 18
UV-Cured Inks APPLICATIONS AND USES
• Adheres well to most surfaces
• Industrial use
• Point-of-Sale displays
• Roll materials, including banners, vinyls and fabrics
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Mohawk’s expansive portfolio of wide format
inkjet substrates are designed to support a vast range of ink technologies
and applications.
THE WIDE FORMAT MARKET IS BOOMING.
Understanding the Wide Format Market: And a Guide to Wide Format InksMay 1, 2023