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Unicorns, Startups & Giants: Understanding the Phenomenon

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Page 1: Unicorns, Startups & Giants: Understanding the Phenomenon
Page 2: Unicorns, Startups & Giants: Understanding the Phenomenon

WhatsApp$19B??

Page 3: Unicorns, Startups & Giants: Understanding the Phenomenon
Page 4: Unicorns, Startups & Giants: Understanding the Phenomenon

We looked at a set of 60 technology Unicorns with a total valuation of over $230 billion.

*as of April 10, 2014

Page 5: Unicorns, Startups & Giants: Understanding the Phenomenon

The number of billion-dollar startups increased 67% from 2012 to 2013.

Key Findings

Page 6: Unicorns, Startups & Giants: Understanding the Phenomenon

The number of billion-dollar startups increased 67% from 2012 to 2013.

47% of Unicorns are pre-IPO, with a total market cap of over $80 billion.

Key Findings

Page 7: Unicorns, Startups & Giants: Understanding the Phenomenon

The number of billion-dollar startups increased 67% from 2012 to 2013.

47% of Unicorns are pre-IPO, with a total market cap of over $80 billion.

Corporate acquisitions totaled $36 billion.

Key Findings

Page 8: Unicorns, Startups & Giants: Understanding the Phenomenon

The number of billion-dollar startups increased 67% from 2012 to 2013.

47% of Unicorns are pre-IPO, with a total market cap of over $80 billion.

Corporate acquisitions totaled $36 billion.

Unicorns are a new class of market actor, shaping the competitive landscape in areas that are adjacent to or completely different from the dominant incumbents.

Key Findings

Page 9: Unicorns, Startups & Giants: Understanding the Phenomenon

For Incumbents, Unicorns seem to move very quickly from meaningless to disruptive.

But for wealthy Giants, Unicorns represent great opportunities.

Page 10: Unicorns, Startups & Giants: Understanding the Phenomenon

$32.5B – The amount that carriers lost to messaging services from texting fees, in 2013.

$54B – The amount they are projected to lose in 2016. *Ovum Limited

For Incumbents, Unicorns seem to move very quickly from meaningless to disruptive.

But for wealthy Giants, Unicorns represent great opportunities.

Page 11: Unicorns, Startups & Giants: Understanding the Phenomenon

$32.5B – The amount that carriers lost to messaging services from texting fees, in 2013.

$54B – The amount they are projected to lose in 2016. *Ovum Limited

WhatsApp$19B

For Incumbents, Unicorns seem to move very quickly from meaningless to disruptive.

But for wealthy Giants, Unicorns represent great opportunities.

Page 12: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

Page 13: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

A note on valuations…

Page 14: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

Page 15: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

The pre-IPO phase is getting longer.

Page 16: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

The pre-IPO phase is getting longer.

Private capital is funding growth without market review.

Page 17: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

The pre-IPO phase is getting longer.

Private capital is funding growth without market review.

Private investors are out-spending corporate M&A by 2:1.

Page 18: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

The pre-IPO phase is getting longer.

Private capital is funding growth without market review.

Private investors are out-spending corporate M&A by 2:1.

The largest profits are privatized, and book-keeping is opaque.

Page 19: Unicorns, Startups & Giants: Understanding the Phenomenon

There is a shift in the lifecycle of new technology companies…

“In the last 15 years the number of public companies in the US has dropped from 8800 to 4200. So what’s happening is the public market is collapsing.” – Marc Andreesen

Page 20: Unicorns, Startups & Giants: Understanding the Phenomenon

And yet, Unicorns are incredibly valuable to web-native Giants.

Page 21: Unicorns, Startups & Giants: Understanding the Phenomenon

And yet, Unicorns are incredibly valuable to web-native Giants.

The 30 top public tech companies have ~$180B of cash but can also leverage the value of their stock to gain purchase power.

Page 22: Unicorns, Startups & Giants: Understanding the Phenomenon

And yet, Unicorns are incredibly valuable to web-native Giants.

The 30 top public tech companies have ~$180B of cash but can also leverage the value of their stock to gain purchase power.Incredibly high-profile acquisitions – WhatsApp $19B, Nest $3B, Oculus $2B, Airwatch $1.5B, Waze $1.1B, Instagram $1B…

Page 23: Unicorns, Startups & Giants: Understanding the Phenomenon

And yet, Unicorns are incredibly valuable to web-native Giants.

The 30 top public tech companies have ~$180B of cash but can also leverage the value of their stock to gain purchase power.Incredibly high-profile acquisitions – WhatsApp $19B, Nest $3B, Oculus $2B, Airwatch $1.5B, Waze $1.1B, Instagram $1B…These acquisitions buy growth, audiences, and a share in adjacent markets.

Page 24: Unicorns, Startups & Giants: Understanding the Phenomenon

Adjacencies are opportunities that sit outside of the current focus of the core business. They include some of the most interesting and valuable markets.

Page 25: Unicorns, Startups & Giants: Understanding the Phenomenon

Adjacencies are opportunities that sit outside of the current focus of the core business. They include some of the most interesting and valuable markets.

Google’s acquisition of Nest.

Page 26: Unicorns, Startups & Giants: Understanding the Phenomenon

Adjacencies are opportunities that sit outside of the current focus of the core business. They include some of the most interesting and valuable markets.

Google’s acquisition of Nest.

Facebook’s purchase of WhatsApp.

Page 27: Unicorns, Startups & Giants: Understanding the Phenomenon

Adjacencies are opportunities that sit outside of the current focus of the core business. They include some of the most interesting and valuable markets.

Google’s acquisition of Nest.

By their very nature, Unicorns exist in adjacencies.

Facebook’s purchase of WhatsApp.

Page 28: Unicorns, Startups & Giants: Understanding the Phenomenon

Adjacencies are opportunities that sit outside of the current focus of the core business. They include some of the most interesting and valuable markets.

Google’s acquisition of Nest.

By their very nature, Unicorns exist in adjacencies.

And web Giants seem to know how to use them.

Facebook’s purchase of WhatsApp.

Page 29: Unicorns, Startups & Giants: Understanding the Phenomenon

29 France Telecom - Orange restricted

Valuation of tech Unicorns by sector

*as of April 10, 2014

Page 30: Unicorns, Startups & Giants: Understanding the Phenomenon

30 France Telecom - Orange restricted

Valuation of tech Unicorns by sector

*as of April 10, 2014

Yelp $4.8B IPO Groupon $4.0B IPO Uber $3.5B -> $17B private company!

Page 31: Unicorns, Startups & Giants: Understanding the Phenomenon

31 France Telecom - Orange restricted

Valuation of tech Unicorns by sector

*as of April 10, 2014

LinkedIn $20B IPO ServiceNow $7.2B IPO

Yelp $4.8B IPO Groupon $4.0B IPO Uber $3.5B -> $17B private company!

Page 32: Unicorns, Startups & Giants: Understanding the Phenomenon

32 France Telecom - Orange restricted

Valuation of tech Unicorns by sector

*as of April 10, 2014

Palantir $9B PrivateSplunk $7.7B IPONest $3.2 M&A

Yelp $4.8B IPO Groupon $4.0B IPO Uber $3.5B -> $17B private company!LinkedIn $20B IPO

ServiceNow $7.2B IPO

Page 33: Unicorns, Startups & Giants: Understanding the Phenomenon

What is the rationale behind these valuations?

Page 34: Unicorns, Startups & Giants: Understanding the Phenomenon

For the most part, they align with deep trends and emerging market adjacencies.

What is the rationale behind these valuations?

Page 35: Unicorns, Startups & Giants: Understanding the Phenomenon

Travel, consumer goods, payments.

Some challenge legacy regulatory environments.

Attacking weaknesses in incumbent models.

Empowering sellers and buyers.

eCOMMERCE $48.2B

Page 36: Unicorns, Startups & Giants: Understanding the Phenomenon

ENTERPRISE $46.6B

“The entire enterprise software stack is getting reinvented right now, and there’s a trillion dollars up for grabs.”

- Roger Lee, partner at Battery Ventures.

Page 37: Unicorns, Startups & Giants: Understanding the Phenomenon

Collaboration, security, and talent acquisition.

Reconfiguring and unbundling enterprise IT.

Many have already gone into public exits. Most are older.

ENTERPRISE $46.6B

Page 38: Unicorns, Startups & Giants: Understanding the Phenomenon

Organizing data and extracting meaning.

Most are enterprise-facing, except Nest and Waze.

49% of market value in this sector has already gone IPO.

Waiting for an AI/machine learning Unicorn.

BIG DATA $40.7B

Page 39: Unicorns, Startups & Giants: Understanding the Phenomenon

Storage, network intelligence, security.

Steady migration of sw & hw into the cloud.

Unicorn potential for turn-key solutions that assist cloud deployment . Cloud and networks are becoming more flexible and adaptive.

CLOUD $34B

Page 40: Unicorns, Startups & Giants: Understanding the Phenomenon

Facebook and Twitter ecosystems.

New Unicorns will leverage machine learning to draw insights from their data. Social graphs will migrate into wearables and the emerging Internet of Things. We can expect significant M&A activity in this area.

SOCIAL $30.3B

This sector is exposed to disruption by other geographies.

Page 41: Unicorns, Startups & Giants: Understanding the Phenomenon

Content, communication… and device management.

Changing behaviors in messaging.

Proliferation of devices on enterprise networks.

Future mobile Unicorns might be expected to appear in mHealth and wearables.

MOBILE $23.3B

Page 42: Unicorns, Startups & Giants: Understanding the Phenomenon

Streaming, capture, and immersion.

Major incumbents and web Giants like Netflix constrain younger players. GoPro and Oculus drive bandwidth to serve highly immersive, rich media experiences.

Opportunities for gaming?

MEDIA $10.2B

Page 43: Unicorns, Startups & Giants: Understanding the Phenomenon

Mapping adjacencies in 2020: where the next wave of Unicorns will likely play.

Page 44: Unicorns, Startups & Giants: Understanding the Phenomenon

Ubiquitous computation Hardware proliferation Virtualization Communication Identity Context and predictive

Mapping adjacencies in 2020: where the next wave of Unicorns will likely play.

Page 45: Unicorns, Startups & Giants: Understanding the Phenomenon

http://theunicornreport.com

Page 46: Unicorns, Startups & Giants: Understanding the Phenomenon