Conservation Technology Community of Practice:DISCOVERY DAY

United for Wildlife

Sift Digital: Welcome to the team

“With global biodiversity in rapid decline and a growing number of species on the brink of extinction, advances in technology are becoming ever more important in helping us to solve these conservation challenges.”

What is a Community of

Practice?

Four core community types

● Community of Interest

● Community of Circumstance

● Community of Purpose

● Community of Practice

United for Wildlife

Community of Practice

● A space for professional peer to peer engagement

● The motivation is all about knowledge transfer, networking, kudos, shared goals

● Niche focus is a great driver for early adoption

United for Wildlife

How this relates to you...

● Primary audience: conservation technologists & wildlife managers

● Secondary audience: wider commercial tech specialists and education (STEM)

● This is a horizontal slice - perfect challenge to be solved by a highly focused community of practice

United for Wildlife

A couple of examples

United for Wildlife

AccountingWEB - key stats

United for Wildlife

642,393 unique users

1.7 million page views

Over 2 mins average dwell time

65% practice, 35% business

United for Wildlife

Network Autism - key stats

United for Wildlife

7,079 unique users

15 different specialisms

Over 5 mins average dwell time“Anyone wanting to learn about autism/aspergers - about which there is so much ignorance - should join Network Autism, full of useful information.”

Professor Tim Newburn Professor of Criminology & Social Policy at London School of Economics

The plan for today

Validation and context

● We aren't starting with a blank canvas - we have a core solution as a basis for discussion and refinement

● We need to understand your needs, motivations and expectations

● We will be primarily focused on experience, content and brand

United for Wildlife

The Community Solution

● At the highest level we are going to develop a fully mobile responsive content and community platform that will include:

○ Discussion forum○ Group discussions & document sharing○ Content and resources○ Member directory & public profiles○ Private messaging

United for Wildlife

Discovery days

Day 1 - Insight and research

Expectations, needs and motivationsContent (themes & resource), IA & taxonomy

Brand route chosen and explored

http://ufwdiscovery.tumblr.com/

Discovery days

Day 2 - Designing the experience

UX / Creative / Technical - in collaborationPrioritise functional requirements & KPIs

Scamping key templates

Bringing the community to life

Complete scamps and annotate- design spec signed-off

Brand outputs inform interface designStart building the community!

Let’s get started!