Universal Messaging: Transforming How Businesses Communicate

©2013 Software AG. All rights reserved. ©2013 Software AG. All rights reserved.

Eddie McDaid, Managing Director October 10, 2013

Universal Messaging Transforming How Businesses Communicate

©2013 Software AG. All rights reserved. For internal use only

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Agenda • Doing Business in Real-Time • Introducing Universal Messaging • Use Cases Overview • Q & A


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Relationships Are Changing

Real-Time Business – Big Challenges

Revenue Streams Are Evolving

• More of them & more varied in nature

• High expectations – everything, everywhere

• Real-time communications - a key enabler

• Opening up new business opportunities

• New commercial models for existing business

• Rate and scale of change unprecedented

• Agility is key

• Early adopters grab market share

• Wide coverage a must for market leaders

First Mover is Best Mover


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Building and Managing Relationships Many Stakeholders Calling the shots – when and how we communicate

Building and Managing Relationships

Ever Changing Landscape

Many Technology Stacks Many Communication Styles

Delivery Channels

©2013 Software AG. All rights reserved.

Breaking Boundaries Universal Messaging


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High Speed Universal Messaging • A single end-to-end solution

for the delivery of real time data

• Across multiple applications: enterprise, Web & mobile

• Over many languages and platforms

Universal Messaging

Web Mobile Enterprise


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Scalable Connectivity

Universal Messaging Delivers

Real-time Communication

• Share data throughout and beyond the enterprise via any application, platform or device

• Easily scale this widespread connectivity as new delivery channels demand additional devices, protocols or users

• High performance, real-time communications streaming across Enterprise, Web and Mobile applications and devices

• A single product delivers the features of multiple competing solutions, reducing complexity, cost and the time it takes to act on critical information

Simplicity


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Enterprise Clients

Universal Messaging

Web Clients Mobile Clients

.NET C++ Java Python JS Comet iOS Android Windows Phone 7

HTML5 Web

Socket

Adobe Flex

Silverlight Java

Universal Messaging High Throughput | Low Latency | Secure | Reliable

Messaging / Transport Options Transport Protocols

Unicast, Multicast, IPC (SHM) Wire Protocols

Universal Messaging Sockets (+SSL) or HTTP/S, HTML5 WebSocket & Comet, MQTT, …

Messaging APIs Universal Messaging, JMS


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Universal Messaging features include: • Guaranteed message delivery with support for

transactional semantics • True “Active/Active” clustering • Dynamic data routing over all network topologies • Persistence: both messages and client connection state • Support for message priority, conflation and throttling • Support for delta delivery and distributed “last value” event

caches


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Benefits of Universal Messaging Simplicity

• Common APIs for all delivery channels

• One product – multiple use cases

Scalability and Performance

• No bridging between components

• Data travelling over fewer hops

Flexibility and Future Proofing

• Support for all your delivery channels

• Ready for new delivery channels before your competitors

Value

• Fewer vendors, less cost – hardware, software, operational savings


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Universal Messaging Customers Customer Successes

Global Customer Base

• Global customer base

• Market-leading

vendor for globally distributed e-commerce platforms

• With use cases in all major verticals

©2013 Software AG. All rights reserved.

Universal Messaging Scenarios


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Enhanced Enterprise Integration • Greater Client Support including mobile:

.NET, C++, Java, Python

• Greater Web & Mobile Support: JS Connect, HTML5 Web Sockets, Adobe Flex, Silverlight, Java, iOS, Android

• Greater Performance: 8x Broker for JMS, Plus additional low latency options

• Active/Active Clustering

• Greater Protocol Support: Unicast, Multicast, IPC, JMS, MQTT, HTML5


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Real-Time Web & Mobile Business Solutions • Multi-channel support

• Energy & financial trading

• Real-time financial services

• Online betting / gambling

• Online auction sites

• Multi player mobile games

• Multi-homed applications – desktop, mobile application syncing


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Internet of Things • Connected devices sending and

receiving continually / intermittently

• Condition based asset monitoring

• Business Solutions

• Energy, mining, telecommunications, manufacturing, water, upstream oil & gas, logistics/ rail, fleet management

• Real time network monitoring

• Support for massive number of connecting devices

• MQTT standard growing in popularity

MQTT is an open message protocol that enables the transfer of telemetry style data in the form of messages from pervasive devices, along high latency or constrained networks, to Universal Messaging. Pervasive devices may range from sensors and actuators, to mobile phones, embedded systems on vehicles, or laptops and full scale computers.

Message Queue Telemetry Transport


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Low Latency Platforms • Business Solutions

• Price Distribution in Capital Markets

• Algorithmic Trading

• Exchange Platforms — Financial — Gaming

• Hedge funds — Trading — Distribution


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Big Data Solutions • Big fast data transit

• Transport to and from network edge

• Business Solutions:

• In-memory analytics of real-time big data

• Analyzing data in flight

• Risk assessment, Price Aggregation, Logistics

• Actionable Customer Intelligence

— Retail POS solutions — Loyalty programs – hotel, airlines

• Real time Operations Monitoring

• Fraud Detection