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Carl Haggerty, Enterprise Architect, Devon County Council - PSFBuzz North East - Effective Social Networking and Web 2.0 Strategies for Local Authorities - a Public Sector Forums Conference, 7 July 2009, Newcastle.
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Developing a web 2.0 usage policy
About Me (Carl Haggerty)• Local Government background• DCC for 13 years, last 6 involved around web, IT
and (new)social media• Instrumental in driving forward social media /
social networking in DCC (Phil Norrey (CEO) Officer Champion for Social Networking/Social Media)
@carlhaggertyhttp://carlhaggerty.wordpress.com
My focus
• getting people engaged• developing support and buy-in• Usage policy (what’s missing?)
what happens if…
Either way
develop a policy
where to start
“keen” service areas
CEO
Head of Comms
Head of Finance
AUDITDriver“You”?
Head of HR
Head of ICT
getting the right people involved
…what are their fears and concerns?
Common responses
“We should ban access to such sites”
“It is just a waste of my time”
“Excessive use, distracts from ‘proper’ work”
“What value does it offer the business”
“It’s just a ‘social’ thing”
“Social networking is arguablyas old as humanity, not something
that has been invented for so-called digital natives”
Julia Lin – Gartner
• Modern public service delivery• The trend of consumerisation of technology • Could support mobile/flexible working• It isn’t just about facebook, twitter and youtube…. • If you Ban – do you stop it – homeworking, mobile
phones etc• It is a management issue and NOT a technology issue
Building your case…
My experience
Time between first conversation to draft policy = ?
4 monthsPlus consultation and review
Total time = 10 months
raising awareness in your organisation
Rinse and repeat
…repeat, repeat, repeat.
Don’t be afraid to talk to your Chief Executive.
Developing a Policy
• Any challenges?• Any concerns?• What’s missing (for you)