By Mohammed Abdul Aziz

Email: mr.aziz2508@gmail.com

Digital Marketing is:

“Marketing or Advertising products and services

through digital technologies.’’

Example: Do you receive special offers on your mobile phone via SMS ?

The companies and advertising agencies

use different digital medium to promote

products and services the offer.

Internet is most powerful medium that

offer you to use Social media, website,

SEO, Email marketing, and other tools to

use for Digital Marketing.

Tools you Must know

SMS, TV advertisement and other is also digital marketing tools that we may not see through internet.

What would you need to do for marketing?

What would you need to do for marketing?

– Blog Writing: If you are new, start blogging with wordpress and blogger.

– Learn Content Marketing: Develop your ideas and content to write and put them on your sites.

Learn SEO: Make your website and contents visible in web search engine like Google, Yahoo, Bing.

Learn Social Media Marketing: Learn about Youtube, Slideshare, Facebook, Twitter, Google Plus, Instagram, and other social media with professional mind.

What would you need to do for marketing?

Affiliate Marketing: How affiliate marketing works.

Research on Keywords: Learn about amazon, Ebay, bookmarking sites and article related sites.

Make your own website attractive.

What would you need to do for marketing?

Start with Google Ad sense

Why Google Ad sense?

Give your attention to Google more

Why Google Ad sense?

Number of Searches in Google

Learn Keywords research

Reach people as they search for words or

phrases which is called keywords. If you

want to ad, your ads can appear on

Google and its partner websites. With

bidding, you're charged cost-per-click

(CPC) .

Search Result with Ads

When you search on Google.com

for something they need, you find

two types of results:

1.Search results and

2. AdWords ads.

How Google Ads Appears

Build your Keywords

Create a list of keywords that are relevant to your product or service, and making sure they're unique rather than common (for example, “E-education for children" rather than simply “E-education")

What's your goal Should be?

1. Increase traffic in your website

2. Increase sales.

3. You want to raise brand images.

4. You want to increase your return-on-investment.

Thank you

“Upgrade your digital marketing knowledge” (part-1)

I look forward to share more slides.