Why online video?

“The consumption of web video is growing. Dramatically. If your website does not have a steady stream of quality local video, then consumers will go somewhere else to find it.”

(Colin Mulvaney, U.S. multimedia producer, masteringmultimedia.wordpress.com, March 2009)

The web is a visual medium and...

Video can attract viewers to your site...this makes advertisers (who pay your wages!) HAPPY!

YouTube alone has more than TWO BILLION hits A DAY (official YouTube viewing figures May 2010)

Examples of video on UK newspaper websites

The TV-style news report

kentonline.co.uk

Website of newspapers in the Kent messenger regional group

Local newspaper Vox pops – talking heads on a particular issue/storyBrighton Argus - the fans have their say

Local newspaper Brighton Argus. The story: The Albion drew 1-1 on Saturday against Bournemouth. The visitors equalised in the dying minutes with a disputed penalty. So what do the fans reckon?

The Daily Telegraph has invested in multimedia including video...

Report on French riots on Daily Telegraph website video channel,

Telegraph TV

The Guardian: The print journalist does not just write articles, he talks to the camera! Guardian website - reporter Gary

Younge previews the US midterm-elections 2010

The Guardian: Use of archive footage to illustrate a story

The Guardian - archive footage of Mexico Olympics 1968

The Guardian: Pictures without words...photographers turn to videoGuardian photographer Dan Chung's

video on the celebrations in North Korea in honour of the new leader Kim-jong-il

What is the future for newspaper video in the UK? Do newsrooms have the resources to

train staff and buy equipment?

Will it make more money for newspaper websites?

The skills you need now and for the future...

“Good journalism is always going to be with us...what will be different is the variety of platforms on which that story will appear...“Journalism will be visual. To be able to produce images [and] create video...will be just as important as good writing. “

Andy Cowles, editorial director, IPC Media, June 2007

It’s still early days...

“We are at a stage when such journalism is in its infancy, with staff who are junior in that medium.”

Steve Dyson, former editor of the Birmingham Mail, May 2010