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Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer.
Using APIs for better Business
Partnerships
A Look Ahead
Two significant forces are changing the face of business:
The Effect of Cloud
• Cloud has commoditized IT and is lowering the barrier for App developers and startups
• The pace of business change is increasing and is forcing businesses to focus on their core competencies
The Effect of Mobile & Devices
• The number of mobile devices now exceeds the number of PCs
• The number of connected devices (Internet of Things) will exceed the number of mobile devices by 2020
The Net Effect
APIs are the Key
APIs in the Cloud
Mobile and Device APIs
A More Digestible Perspective
Financial Companies
• B2B initiatives– Branded stored value cards– Branded credit cards– Pay by points
• B2D initiative– Micro-payments
Travel Examples
• B2B initiatives– Outsourced Mobile App
development– Travel partners– Points exchanges
The Net Effect
• The structure of IT is changing• The number of partnerships is going to
grow exponentially• SaaS providers• App Developers• Mobile & Device Partners
• Companies need an API Strategy and Platform
API Strategy
• Focus on Product– Avoid the proliferation of APIs by moving the
center of gravity to the partner or 3rd party• Provide Funding
– Fund each API as you would an enterprise application
• Structure the Organization– New Roles– New Processes
API Platform
• Measure the impact of your programsAnalytics
• Build your developer and partner ecosystem
Developer Engagement
• Secure and protect your systemsGateway Services
• Simplify and speed up development
Service Integration
• Build the right services & APIs the right way
Lifecycle Management
Our Products
Analytics
Developer Engagement
Gateway Services
Application Integration
Lifecycle Management
Developer Engagement
Analytics
Application Integration
Lifecycle Manager
• Ensure standards and practices are followed
• Define and track multiple API and service versions and their dependencies
• Automatically provision APIs, documentation, etc to the developer portal
In the Cloud or On-Premise
