Using BLE to Enhance User Engagement

TiConf 2014 USUsing BLE to Enhance User Engagement

Stephen Feather

• Author, Technical Editor• Appcelerator Titan, Expert• OS Contributor• @stephenfeather

Agenda

What is this BLE?Cool Beacon Projects

What is Customer Engagement?Demos

TiConf 2014 USUsing BLE to Enhance User Engagement

What is this BLE?

TiConf 2014 USUsing BLE to Enhance User Engagement

Bluetooth Low Energy

• Introduced in 2006

• Merged into the standard in 2010

• Designed for reduced power consumption

• Requires Bluetooth Core Spec 4.0

• Available on iOS, Android, WinPhone, Blackberry, OSX, Windows 8

TiConf 2014 USUsing BLE to Enhance User Engagement

Beacons or iBeacons?

• BLE PXP (proximity profile) - proximity monitor looks for proximity reporter.

• iBeacon is Apple’s trademark for BLE PXP support.

• iBeacon manufacturers can self certify

• Lets just refer to them all as beacons.

TiConf 2014 USUsing BLE to Enhance User Engagement

Terms n Tech• UUID

• Proximity UUID

• Major

• Minor

• Region

• Ranging

UUID: 2d4806f4-993a-4de4-b4c1-37560375b701

Major: 5 Minor: 1

TiConf 2014 USUsing BLE to Enhance User Engagement

Region

immediate < 50cm50cm < near > 2-5m

2-5m < far > 30-50m

TiConf 2014 USUsing BLE to Enhance User Engagement

True or False?

• Beacon location information is precise.

• Beacons can send push information.

• Beacons can record user actions.

TiConf 2014 USUsing BLE to Enhance User Engagement

Cool Beacon Projects

TiConf 2014 USUsing BLE to Enhance User Engagement

United Nations Mine Simulator

• Virtual land mines are laid around the exhibit area.

• Visitors using the ‘Sweeper’ app can trigger these, which bring up details about the type of mine, damage, etc.

• http://goo.gl/Td8hNZ

TiConf 2014 USUsing BLE to Enhance User Engagement

National Slate Museum

• Visitors can take a virtual tour using the museum app

• iOS and Android

• Beacons are used to trigger content within the app when near an exhibit

• http://goo.gl/NaO7nJ

TiConf 2014 USUsing BLE to Enhance User Engagement

Major League Baseball

• Beacons located at entrances and exits

• Check in initially, but promos,

• Beacon support is iOS only at this time.

• “We don't want to turn this into some sort of SPAM engine," says Schlough

• http://goo.gl/ClUtSg

TiConf 2014 USUsing BLE to Enhance User Engagement

Tribeca Film Festival• Official TFF App

• iOS only

• Notifications when near a participating theater, information about screening times, quick access to tickets at that venue.

• Great use of zones.

• http://goo.gl/XUzscD

TiConf 2014 USUsing BLE to Enhance User Engagement

What is Customer Engagement?

TiConf 2014 USUsing BLE to Enhance User Engagement

–Peter Drucker

“A business exists to create a customer”

TiConf 2014 USUsing BLE to Enhance User Engagement

Engagement Paths

customer<->customercustomer<->storecustomer<->brand

TiConf 2014 USUsing BLE to Enhance User Engagement

Driving Behavior

!manipulative!offensive!overbearing!excessive

TiConf 2014 USUsing BLE to Enhance User Engagement

MetricsMeasuring Engagement

TiConf 2014 USUsing BLE to Enhance User Engagement

Activity TimeHow long was the

customer engaged in a particular activity?

TiConf 2014 USUsing BLE to Enhance User Engagement

Visit FrequencyHow often does the

customer engage in a particular activity?

TiConf 2014 USUsing BLE to Enhance User Engagement

Core ActionsDoes the customer

engage in actions that indicate they have

adopted an idea, product, brand?

TiConf 2014 USUsing BLE to Enhance User Engagement

Break Out the Code

Code will be available on Githubhttp://goo.gl/BEph4r

TiConf 2014 USUsing BLE to Enhance User Engagement