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Using Facebook to
Connect With Customers
OutlineQuestions from Librarians
Introduction to Facebook
Uses for Facebook
Hands-On Workshop
Summary / Conclusions
What is Social Networking?
A way to connect with friends, family and colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT
Why Social Networking?It’s where your patrons are
One place to keep all contacts
Email is not as popular as it used to be
A new way to deliver news and information
Why Facebook?Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)
Facebook & Your PatronsExtremely popular
Most popular website among young adults (18-24)
More Facebook StatsMore than 100 million active users
Facebook is the 4th most-trafficked website in the world
Over 55,000 regional, work-related, collegiate, and high school networks
More than half of Facebook users are outside of college
The fastest growing demographic is those 25 years old and older
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get StartedCreate a Facebook account
Find Friends
Update Your Profile
Set up your privacy
Create a page for your library
Find Applications
…. and more
