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Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
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Channel Marketing and the Role of Social Media
Heather K. Margolis, PresidentChannel Maven Consulting
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Agenda
• Why Social Media is Important
• Where does it Fit?
• Who is Responsible?
• Brand Yourself Online
• Where to Start
• Step-by-Step “How To”
• Questions
"The horse is here to stay, the automobile is
only a fad."
--Advice of President of Michigan Savings Bank to Horace
Rackham, lawyer forHenry Ford, 1903
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Interrupt Messaging
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B2B is Doing the Same Thing!
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Be Where They Want, When They Want
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Exponential Growth of your Message
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SocialMediaSocialMedia
MarketingMarketing
EmailEmail PortalPortal NewsletterNewsletter WebinarsWebinars EventsEvents
How Does Social Media Fit?
TreeHouse Interactive © 2009
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Another Tool in the Arsenal
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Whose Responsibility is Social Media?
Executive Drive Thought Leadership
PR Get the “Word” out
Marketing Create Content
Sales Provide Value
Technology Solve Problems
Administrative Build Internal Community
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B2B Decision Makers Using Social Media
91%http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html
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Branding yourself or your Company Online
LOITHERSTEIN
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Branding yourself or your Company Online
Heather Margolis
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The Most Downloaded Woman on the Web
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Heather K. Margolis
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Where to Start
Listen Participate GenerateBuzz
ShareContent
CommunityBuilding &
SocialNetworking
Tactics, Tools, Time
LESS TIME MORE TIME
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Listen
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Participate on LinkedIn
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Start a Discussion
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Value, Value, Value…
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Participate on Twitter
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Participate on Twitter
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Participate on Twitter
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Add Value
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Generate Buzz
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Share Content
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Summary