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Using Social Media To Protect Wildlife By: Danielle Brigida [email protected] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation

Using Social Media to Protect Wildlife

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How can you use social media to protect wildlife?

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Page 1: Using Social Media to Protect Wildlife

Using Social Media To Protect Wildlife

By: Danielle [email protected] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation

mailto:[email protected]
http://www.twitter.com/starfocus
http://www.twitter.com/nwf
Page 2: Using Social Media to Protect Wildlife

Social

Networking

Social Bookmarking

Social News

Photo by waynejackson

Multimedia Sharing

Blogs and Wikis

Social Media is an umbrella term for…

Page 3: Using Social Media to Protect Wildlife

Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.

Page 4: Using Social Media to Protect Wildlife

Edelman Trust Barometer 2009

Page 5: Using Social Media to Protect Wildlife

How Do You Add Value?

• Listen!• Serve as a resource• Offer ways to take action• Share photography and art• Get Critiqued• Creative reasons to donate• Find nature near you • Collect and store data• Respond quickly to Issues• Identify leaders • Break down Internal Silos

Page 6: Using Social Media to Protect Wildlife

Be an Educational Resource

#speciesday

Page 7: Using Social Media to Protect Wildlife

Example: NWF on Twitter

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What Does @NWF Tweet?

• New Blog Entries

• Random Facts

• Breaking News

• Program Info

• Timely Events

• Retweet

• Reply to People

Page 10: Using Social Media to Protect Wildlife

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction

WildlifeAction

Page 11: Using Social Media to Protect Wildlife

People share their wildlife sightings

Page 12: Using Social Media to Protect Wildlife

Wildlife Watch with Twitter?

Robin in Park,

Maryland #NWF

Page 13: Using Social Media to Protect Wildlife
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Don’t Be Afraid to Have Goals

• 50 unique Twitter Users

• 200 Wildlife sightings in first month

• At least 5 tweets a day

Page 15: Using Social Media to Protect Wildlife

Offer Ways to Take Action

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Share Nature Photography and Art

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Get Critiqued!

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Find and Share Nature

Page 19: Using Social Media to Protect Wildlife

It’s An Efficient Way to Donate

Freedigitalphotos.net

Page 20: Using Social Media to Protect Wildlife

“Crowdsourcing” Data

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Respond Quickly to Issues

Page 22: Using Social Media to Protect Wildlife

Identify Leaders and Volunteers

(Hold for NC wildlife Ning Site)

Page 23: Using Social Media to Protect Wildlife

Communicate with Your Colleagues

Page 24: Using Social Media to Protect Wildlife

We Combine Old and New Techniques

Press Release

Blog

Twitter

Page 25: Using Social Media to Protect Wildlife

• Social media gives us a new way to engage potential donors, volunteers and activists.

• Allows us to make unusual partnerships

• Experiment with content and ideas when you have little to no prep time or money.

Food for Thought…


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