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Using web forms to increase conversion and

capture of sales leads

Webforms are the those little forms you see on the contact us page or on the page where you

want to request additional info about a product. These webforms are typically integrated with a

CRM platform and provide huge benefits in terms of capturing potential sales leads and

converting them into paying customers.

Consider the case of a company website which provides services to small businesses. This

company can spend a lot of money on advertising their services on Google, but still not have any

clue about the visitors to the website and about their requirements. As a start, the company can

have their email such as contact@companyname.com listed on their “Contact us” page. This is

definitely better than not providing any information, but how many of us actually go through all

the trouble of copying the email and logging into our email accounts to send out an email. All the

people who hesitated to write an email to the company are the people who would have probably

paid for the companies services.

Track Sales Leads for FREE using Apptivo’s Leads App

To solve this issue, the company just needs to add a simple web form with fields such as “Name”

“Email” “Company” and “Message”.

The few fields here are easy to complete for the visitors and also provide valuable information

about potential customers to website owner. The webforms have the potential to increase

conversions many folds if put in the right place and on the right page. The trick is to keep the

webforms short and simple and at the same time to capture as much information as possible from

them for your sales team.

To find out about how your company can benefit from Apptivo powered web forms contact

Apptivo sales team now.