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Catch More ClientsWith A Website
UsingSocial Media Marketing
For Business
For further help, contact us at:http://www.axsystechgroup.com
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
About Us
Provides:• Website Design and Development Services• Premium Website Hosting• E-Marketing Services (including SEO and SMM)
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Anyone with an:◦ Information website◦ Online store◦ Blog
Looking to bringmore traffic to it
Who This Presentation Is For
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Why Do We Need Social Media Marketing?
Traditional Blocker
People Don’t Want To Be Bothered!
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
1. Potential clients meet you and your employees before your business
2. Create Online buzz of your products or services
3. Customers come to you because you’re the expert
4. Brand your business via your content, 365 days per year
5. Referrals and recommendation of your services/products is much more natural
6. Sell to Global markets
7. Create Global Alliances
8. Watch your competition
Advantages To Inbound Marketing
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Which social websites should you use?◦ YouTube.com and Blip.tv for Video◦ SlideShare.net for sharing
presentations◦ iTunes for sharing podcasts◦ Flickr for sharing images or photos
Sprinkle The Internet
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Customers find you You no longer have to do as much
traditional marketing anymore Adds to your SEO ranking Presents your branding, ideas,
information, without any direct marketing
Customers get to know you and your products before even seeing your website
Why Should I Spread My Content Around?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
YouTube Example – PET CT
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How Do You Include Content?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Very professional place to gain visibility for your professional achievements and connect with other professionals
Great place to scope out the competition On the opposite side of the social spectrum
What Is Linked In?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Complete your profile If you want others to connect,
provide your email address Become TopLinked and a LION List all of your past career
history and accomplishments List your affiliations and
accreditations Use Public Profile with specific
username
Getting Started With LinkedIn
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
List Your Websites Wisely
Keywords help with SEO
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
TopLinked.com helps you:◦ Build up your connections fast◦ Send you new connections every
few weeks Become a LinkedIn Open
Networker (LION)◦ Signals that you are open to new
connections◦ Signals that you will not report
anyone using “I don’t know this user”
Get TopLinked and Become a LION
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing
Why So Many Connections?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Some are great for connecting with others and some are not
Chances are, you will find several for your industry
Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events
Don’t promote yourself, services, or business
Join and Utilize Groups
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Allows you to put your best face forward Provides a way for your potential clients to
get to know your company through you and the people that work for you
Facebook allows you to show your:◦ Family, friends, photos, links, events
Within top 5% of all Google searches
What Is FaceBook?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
The Newsfeed Is Your Life LineAppears on your friends’ feeds
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Create A Business FaceBook Page1.
2.
3.
4.
“Only have one chance to create your name, so make it a good one”
As an example, view ours at:http://facebook.axsystechgroup.com
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Immediately tell your friends, family, and employees to like your page
Whenever you connect with someone new, send them to your page and ask them to like the page
Make your pages interactive and allow your fans to interact with each other
Tell Friends About Your Page
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Can send updates to fans Can invite friends and fans to your events Can ask friends and fans to participate in your
conversations Can ask friends and fans to join your groups Can create multiple pages Can advertise your pages using other means Feed your blog or rss feeds to your profile and/or page Post your images, videos, slides, podcasts, etc.
Many Advantages
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Groups also allow participation
Groups are less interactive, but provide better way to categorize specific types of users
Most companies
support both
Examples:◦ Global Social Marketing◦ Business & Social
Networks◦ PHP User Group◦ Website Designers◦ Twitter Group
Groups versus Pages
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Create a facebook badge for either your profile, your page, or both
Include your facebook URLs in your email and support group signatures
Place your facebook badges on your website and your blog
Add your other social badges to your facebook profile
Must-Haves In FaceBook
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Tips provided by Mari Smith (WhyFaceBook.com)1. Update Your Status2. Review News Feed and Provide Comments3. Optionally, Acknowledge Birthdays4. Review Requests5. Review Notifications6. Review Your Profile7. Check emails
You can also take time to do other things, but those are up to you
Facebook In Five Minutes
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In a Nutshell: Allows you to answer the question:◦ “What Are You Doing?”
◦ Is It Micro-blogging or Micro-Stalking?
Allows you to follow anyone you find interesting Allows others to follow you Very much like an in-person social gathering
with no time or space boundaries
What Is Twitter?
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Says everything about youin 140 characters
Place for your website or blog Use it wisely Make use of a background,
colors, fonts ALWAYS USE YOUR OWN ICON or PHOTO –
can even use animated GIF in the icon
Make The Most Of Your Profile
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Use 140 Characters Use hash (#) for tracking Use @ symbol to reply
to someone Use D or DM in first
character, followed by account name to send direct message to someone
Use “RT @accountname: ” followed by quote to retweet someone’s tweet
How To Use Twitter
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What Should You Tweet About?Jobs Suggestions Sharing News
EducationCustomerSupport &Praise
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Tools exist to shrink long URLs:◦ Ow.ly◦ Tinyurl.com
Can also be tracked using:◦ Hootsuite.com◦ TwitPwr.com
Handling URLs
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Don’t Forget To Add TwitterTo Your Blog or Website
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Sprinkle your content across the Internet Link to it from your website pages or blog Blog about your content Connect with others on LinkedIn Send them to your other social networks Share your content, digg it, and bookmark it Tweet about it and get others to digg it too Lastly, use Ping.fm or Hootsuite.com to update
all of your social networks with one message
Tie It All Together
Above All, Don’t Go Down The Rabbit Holes
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
Questions?
Chat With Us Live At:◦ www.AxsysTechGroup.com
Read Our Blog At:◦ Blog.AxsysTechGroup.com
Follow Us On Twitter:◦ Twitter.com/AxsysTechGroup
Become A Fan On Facebook:◦ Facebook.AxsysTechGroup.com
Digg With Us At:◦ Digg.com/users/axsystechgroup
Call Us At:◦954-499-5594