Upload
cj-marsh
View
640
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Value DrivenThe Future of Software Development
Christopher MarshHead of Technical Architecture, AKQA
The Past
Vehicle
Car Van
Object Oriented Design
The Past
Functional Programming
The Past
Domain
Bounded Contexts
Single Responsibility
Principle
Ubiquitous Language
Domain Driven Design
The Past
Test Driven Development
Red
Green
Refactor
The Past
Behaviour Driven Development
Red
Green
Refactor
Red
Green
Refactor
Acceptance test
Unit test
The Past
BusinessSoftware
Development
Information
The Future
Business
Software Developm
ent
UsersInformatio
n
The Future
Value
Keep it lean Engineer for success Build velocity
KEEP IT LEAN
What is Value?
Time
Emotion
Ethics
Money
Lean Startup – Eric Ries
Lean Startup – Eric Ries
“A human institution designed to create new products and services under conditions of
extreme uncertainty.”
Lean Startup, Eric Ries
Product Development Cycle
Build
MeasureLearn
Create a Value Hypothesis
“Tests whether a product or service really delivers value to customers once they are
using it”
Lean Startup, Eric Ries
Build a Minimum Viable Product
Build a Minimum Viable Product
Build a Minimum Viable Product
Build a Minimum Viable Product
Build a Minimum Viable Product
Build a Minimum Viable Product
Build a Minimum Viable Product
Measure Effectively
Understand your growth
model
Avoid vanity metrics
Follow scientific method
Understand Your Growth Model
Sticky
Viral
Paid
Growth hacking
“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on
scalable growth.”
Sean Ellis, http://startup-marketing.com
Avoid Vanity Metrics
Twitter followers
Facebook likesPR bumps
Avoid Vanity Metrics
Referrals
RetentionConversion rate
Follow Scientific Method
Let reality speak for itself
Support a theory when predictions are
confirmed
Challenge a theory when predictions prove
false
Gain Validated Learning
PerseverePivot
ENGINEER FOR SUCCESS
Just Enough Platform
vs
Just Enough Platform
Measurement & analysis
Fast launch
Ability to scale
Release Early and Often
vs
Release Early and Often
Source: nosolosoftware.com
Design for Humans
Increase Site Speed
0.001.00
2.003.00
4.005.00
6.007.00
8.009.00
10.000.005.00
10.0015.0020.0025.0030.0035.0040.0045.00
Source: gomez.com, akamai.com
Page abandonmentincrease as percentage
Page load time in seconds
Integrate with Other Products
Your Product
Reduce Friction
Reduce Friction
Reduce Friction
Reduce Friction
Reduce Friction
BUILD VELOCITY
Walmart – 8 Years to Double Value
Founded in 1962
IPO in 1970
~2m employees in 2012
Instagram – $0 to $1b in 2 Years
Founded in 2010
$1b deal with Facebook in 2012
Digg – from $160m to $500k in 4 years
2008 20120
20
40
60
80
100
120
140
160
180
Value ($m)
Velocity – Ajaz Ahmed & Stephan Ollander
Velocity – Ajaz Ahmed & Stephan Ollander
“The best advertising isn’t advertising”
Third law of Velocity
Eco: drive
Eco: drive
Eco: drive
Eco: drive
Eco: drive
Eco: drive
AND FINALLY…
Make software that matters
References• Lean Startup, Eric Ries• Velocity, Ajaz Ahmed & Stephan Ollander • http://blog.kissmetrics.com/the-6-best-growth-hacks/• http://startup-marketing.com/where-are-all-the-growth-hackers/• http://nosolosoftware.com/