Enhanced audience engagement and monetization through Videos

Content Seeding

Video Content Seeding – The Pitch

• Online Video is fast becoming a preferred medium to reach and engage online users.

• Video content seeding is an innovative way to get brand videos viewed by users on video sites, blogs and social networks in an unobtrusive, contextual manner.

• Video seeding relies on a combination of digital PR, on-site and word-of-mouth marketing to get videos viewed on YouTube and other video sites where the fight for attention is fierce.

Video Content Seeding – The Logic

• In reality, majority of video content fails to achieve ROI let alone viral levels of audience penetration

• The challenge is to subtly hold the user’s attention and seed the brand in their conscious

• The user has to identify with the content and context for the effect to be exponential

• So you achieve extrapolation effect that's not possible with ads.

How it works?

• Video content of a brand, shot & owned by the advertiser, would be distributed across online video properties.

• The content would be part of a publisher’s regular content channels or promoted content channels.

How it works?

Pre-roll ad

Branded content

15 secs 8.30mins

• Video content offers an extended time opportunity for the brand to engage the user vis-à-vis an advertisement

• The non-advertising nature of content seeding helps the brand avoid Advertising blind-spots while establishing a connection with user.

Elements of a Content Seeding Strategy

• Get a fix on the target audience and desired outcome. YouTube isn’t the only place where people are consuming content. There are many other interesting options

• Choose an identity and a design style or color palette that will be consistent across properties. Creating a unique cross channel online presence can go a long way, especially in a seeding campaign with multiple videos.

• Have a series of videos to keep the interest going and upload the series based on a schedule

• Once the seeding has begun, actively manage the properties you exist on. That means monitoring conversations around the content and even responding to people's comments.

Ventuno Delivers

• Free Smart Player & Hosting Solution for Video Content

• Hosting possible in various formats - AVI, MP4, WMV

• Simultaneously reach over 200+ Ventuno Publishers and over 25 video distribution destinations

• Capacity of 40 Million video sessions a month

• Creating buzz is just inevitable with the traffic available

• Content Category specific targeting

• Page Content specific video content push through deep-tagging

• Transparent Reporting and performance tracking

About Ventuno

“Ventuno is a video ecosystem that reaches and monetizes audiences across internet connected consumer electronics”

“Our mission is to publish & distribute professional digital media”

Ventuno Network

• 200+ Publishers• 15+ Content providers • 60,000+ Videos in our library• 6 Video ad networks integrated• 1000+ Video ad campaigns

executed• 40 Million video sessions a

month

Launched in 2008, Ventuno Ecosystem has grown by

listening to and creating value across the spectrum

Year Partners

2009-10 40

2010-11 120

2011-12 235

Content Providers’ Value Prop•Mass distribution across devices•Content/Audience matching•Monetization

Advertisers’ Value Prop•Audience Scale•Brand Safety•Optimization•Buy like TV•VAST Compliant

Publisher’s Value Proposition•Vast Media Library•Customizable Players, Templates, Widgets•Engage AudienceLeverage own Content and Ads•Monetization (Fills/Yields)•Scalable and Easy to Use

Ventuno Platform

Content

Content

Banner Ads

Video Ads

Ventuno Video

Platform(Upload, Organize, Manage, Syndicate,

Monetize & Analyze)

Publishers

Publishers

Publishers

Publishers

Users Access

PCs

Mobiles

Tablets

TVs

STB

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CONTACTMahadevan Jayaram

mahadevan@ventunotech.com