Video Marketing Best Practices 2016 - Jeremy Vest

Video MarketingBest Practices for 2016

vidpowbamvidpow.com/learn-video-marketing

About Jeremy Vest

➔ Owner Vidpow.com ➔ YouTube Certified Company ➔ 500 million views for clients➔ Vidcon Speaker➔ Podcast: Tubetalk



What You will Learn Today:


Best Practices for the 6 Core Foundations of Video Marketing:1. Video Content Strategy 2. Video Discoverability Optimization 3. Video Distribution 4. Community Building 5. Video Advertising 6. Video Conversion / Tracking


Why Video Marketing?


● VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco● VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo● VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo● MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS

INCREASED BY 25%. —Invodo● MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco● MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco● 55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto● Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —

Invodo● SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove● 61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE

SHARED. —Reach Engine


● 1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY

ARE CONSIDERING IN-STORE. —Google● 82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter● 100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook● ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY

75%. —Smashing Pixels● 50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL● 52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE

BEST ROI. —Syndacast● MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —

Aberdeen (via Vidyard)


● REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual

Website Optimizer● SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE

THAN SITES WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto● 73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING

RESULTS. —ReelSEO


What’s Trending:● Mobile Video ● Snapchat ● Facebook ● VR● 360● Live


Let’s not talk about shiney stuff


Let’s focus on best practices


Video Content Strategy



Don’t Suck



Be 100% Authentic



Make content people want to see



Publish the same time, day each week!



Design videos around the platform


Video Discoverability Optimization



YouTube is really the only game for search right now



Keyword Research Titles, Tags, Descriptions, Thumbnails, Playlists...


Understand what people are searching for before you shoot









We increased Funimation views by 7+ million views a year just with

thumbnails


ThumbnailsBaseline Test 1 Test 2

Test 3 Test 4


Test Results



Description before the show more button


Video Distribution

100+ sources


Community Building


Video Advertising


Video Conversion / Tracking

Technology

Video Marketing Best Practices 2016 - Jeremy Vest