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Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders. http://dotsub.com Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/
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Videos Without BordersLeading The Language Powered Video Revolution
@gala_global #galaconf
Questions
1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology
platform?
1. Online video revolution
2. Examples 3. Q&A
1. Online Video Revolution
Network Age
jurvetson
Because
It has the broadest emotional bandwidth
But
Video is a black box to search engines
Abode of Chaos
And
English only? It won’t be understood by 90% of the World
syphlix
Technology is Key
2. Examples
Platform
72 hours of video uploaded to YouTube every minute
Cisco Visual Networking Index: Forecast and Methodology
Complex Picture
HTML5
A B C ...
Advertising
Web Mobile Tablet Satellite
Subscription
Social Networks Search Engines
Sponsorship
D
Monetization
Global Distribution
Industry Vertical
Content Discovery
Technology
Licensing
Javascript RESTful API Location Social Graph 3D ...
Video Discovery
“shield of red shadows”
Video Discovery次に何が起こるかなんてさっぱりわからない
I have no idea what will happen next
Viral Geographies
Explosive spreading
in Czech, and French
for a video in German
Czech French French
38% French
24% Czech
4% Slovenian
10% German
9% Dutch
7% English 5% Slovak
Reaching of Full Potential
Partnerships
Aggregate Curate
Distribute Monetize
Health & Wellness
A Publicis Healthcare Communications Group company
"hygiene sanitation hand washing breast feeding"
Learning
Mobile ApplicationsConcentrating on low and middle income countries
Video Creation
Conferences
http://bitly.com/vwb-video
Language Powered Online Video
3. Q&A