Adapted from AdPrin.com

Virtual meetings for producing ideas

Virtual meetings’ benefits and costs for creativity

2

Describe two benefits and two costs of virtual meetings for producing creative ideas

Adapted from AdPrin.com

When you finish your list, go to the next slide for the list.

Virtual meetings for producing ideas

Benefits– Saves time (scheduling,

traveling, no show, idle banter)

– Enhances creativity (fewer distractions)

– Allows for analysis (self-paced)

– Provides good records (and individual contributions apparent)

Costs– Less fun for some people– If someone does not

contribute, it is obvious– Requires more thinking– Pressure to perform– Some are unable/unwilling

to do things independently

Evidence on face-to-face vs. virtual groups

•Face-to-face meetings are necessary when negotiating– See paper on face-to-face meetings•Otherwise detrimental for creativity and problem solving (Persuasive Advertising p 281)

•An analysis on firms showed that those that had to rely less on face-to-face meetings had more creative new products and faster development times–Initial face-to-face meetings were important in developing strong personal ties in this study –(Ganesan, Malter, Rindfleisch 2005)

–For more information go to AdPrin.com

Adapted from AdPrin.com

Adapted from AdPrin.com

Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application.

For example, consider having a virtual meeting for work. Evaluate how many ideas were generated and how useful they were. Compare the meeting to your usual face-to-face meetings.