VISIONFC – an NFC Forum event focused on the future of NFC technology

FOCUSED ON THE FUTURE OF NFC TECHNOLOGY

June 15 – 16, 2016

Dallas, TX, USA

THE NFC OPPORTUNITY IN THE IOT

Frank Gillett, Forrester

The NFC Opportunity In The IoTFrank E. Gillett, VP and Principal Analyst@FrankGillett

June 15, 2016

© 2016 Forrester Research, Inc. Reproduction Prohibited 5

Agenda

› How does IoT help customers?

› What are the IoT use cases?

› How does IoT help with engagement?


Agenda






Image source: Associated Press (AP.org), picture taken by Michael Sohn

2005


Image source: Associated Press (AP.org), photo by Michael Sohn

2013


Image source: Associated Press (AP.org), photo by Michael Sohn

The mobile mind shift

The expectation that I can get

what I want in my immediate

context and moments of need


Infrastructure, cities, and agriculture

Source: October 31, 2013, “Mapping The

Connected World” report.


Buildings, equipment, homes, and gadgets

Source: October 31, 2013, “Mapping The

Connected World” report.


What is the Internet of Things?

Digital technology (software) that answers three questions

about the physical world...


2. What is happening?

Digital Sensors


3. What can I do?

Actions via software automation to switches, robots…

Or humans


1. What is this?The Forgotten Question

Identity…

And any digital information about

the object


The three questions that IoT answers:

What is this?

What is happening?

What can I do?

1

2

3


Two Fundamental IoT Scenarios Emerge From Two Different Business Stakeholders

See the “Brief: The Two Fundamental IoT Business Opportunities” Forrester report


The titles of IoT implementers are varied by type


Business

owner

examples

• Product design

• Product engineering

• Chief product officer

• Chief technology officer

• Chief Marketing officer

Customer product

• Line of business

• General manager

• Chief of operations

• Chief operations officer

Business process


All companies can use IoT for business process, but only product companies can be makers of IoT products


Relevant

types of

companies

Only Product companies

(discrete manufacturing or consumable goods)

Customer product

All companies

Business process


IoT devices are very different by use case


IoT sensor

locationIn multiple company assets, across a business

process, including a CX:

• Internal operations – ex. Manufacturing

• Customer-facing operations – ex. Retail store,

amusement park

Business process

At the customer’s point of use with a physical

product:

• In products – ex. Garage door opener

• On product dispensers – ex. Coffee maker

Customer product


The impact of IoT on customers is different by scenario


Direct

• Improves the CX with a specific physical

product at the point of use

Customer

impactIndirect

• Improves the service experience of the customer

interacting with company ops

Customer productBusiness process


IoT usage is quite different in the two scenarios


Business

owner

examples

Relevant

types of

companies

Customer

impact

IoT sensor

location

• Product design

• Product engineering

• Chief product officer

• Chief technology officer

• Chief Marketing officer

Only Product companies

(discrete manufacturing or consumable goods)

At the customer’s point of use with a physical

product:

• In products – ex. Garage door opener

• On product dispensers – ex. Coffee maker

Direct

• Improves the CX with a specific physical

product at the point of use

Customer product

• Line of business

• General manager

• Chief of operations

• Chief operations officer

All companies

In multiple company assets, across a business

process, including a CX:

• Internal operations – ex. Manufacturing

• Customer-facing operations – ex. Retail store,

amusement park

Indirect

• Improves the service experience of the customer

interacting with company ops

Business process


Three levels IoT value propositions BASED ON IMPROVED BUSINESS OUTCOMES

Innovate

new products

and services

Transform

customer

engagement

Optimize

physical assets

“We’re going from using the customer as a sensor find out about the product’s performance, to putting sensors in the product to learn about the customer’s experience”

- Russ Fadel, President of ThingWorx, a PTC company, at LiveWorx conference, May 2015


Agenda





Two types of IoT scenarios

IoT Maker

Connected Products

• Only companies that manufacture a discrete or consumable product

• Product or dispenser of consumable

• OEMs in many markets, including medical, industrial, food, consumer products

IoT Operator

Connected Assets

• All companies operate

connected products or assets

for business operations or

processes

• Offices, hospitals, farms,

utilities, miners,

governments…


Two different types of IoT buyers

IoT Maker

› Product design, marketing,

and customer service staff

• Work with data from

connected products (IoT

Maker)

• Customer oriented people

with little techie knowledge

IoT Operator

› Business process and

operations staff

• Work with data from

connected assets (IoT

operator)

• Operations and business

process, not necessarily

technology or data geeks


Smart, connected products

› Incorporating connectivity and intelligence into

products or dispensers in industrial, commercial,

and consumer markets


B2B IoT use cases involve connected assets

Applications of IoT

• Security and surveillance • Industrial asset management

• Supply chain management • Smart products

• Inventory and warehouse • Smart home management

• Customer order/delivery tracking • Energy management

• Facility management • Fleet management

Source: October 31, 2013, “Mapping The Connected World” report.


Industrial asset management

›Monitoring and managing the location, condition,

and usage of industrial equipment and machinery


Energy management

›Monitoring, managing, and reporting usage of

water, electricity, and other energy sources


Fleet management

›Monitoring and managing the condition, location,

and usage of vehicle fleets


Inventory and warehouse

›Tracking inventory levels and managing

warehouse operations


Customer order/delivery tracking

›Enabling customer visibility into the status of

orders and deliveries


Supply chain management


Security & surveillance

›Monitoring of facilities and spaces for public safety

and commercial security purposes


Facility management

›Monitoring the design, construction, and operation

of structures and buildings, including HVAC and

lighting


Source: MM1, Forrester’s Business Technographics Networks And Telecommunications Survey, 2015

29% 23%

Implemented/Expanding Planning to Implement in next 12 months

Enterprises*

Base: *1,755 Global technology business decision-makers (1,000+ employees)

Sums may shift slightly due to rounding

52%

Rapid enterprise adoption of IoTPercent implemented or planning to implement in next 12 months


47%

52%

40%19%

23%

14%

28%

29%

26%

Overall

Enterprise

SMB

Using Planning

“What are your firm’s plan to adopt M2M/Internet of Things solutions or applications?”

Base: 337 Global telecommunications decision-makers (20+ employees)


Base: 1582 Global telecommunications decision-makers (20-999 employees)

Source: Forrester’s Global Business Technographic Network and Telecommunications Survey, 2015

31%

30%

33%

78%

82%

73%

Interested Total

=

=

=

Enterprises are more likely to be using IoT



Source: Forrester’s Global Business Technographics Network and Telecommunications Survey, 2015

“Which of the following IoT applications has/is your firm implemented/planning to implement?”

7%

7%

7%

8%

8%

8%

8%

8%

8%

8%

9%

9%

11%

11%

10%

11%

12%

12%

Fleet management

Industrial asset management

Security and public safety monitoring or surveillance

Facility management

Inventory management or warehouse management

Energy management

Smart products

Customer order and delivery tracking

Supply chain management

Using Planning

(Note: Not all responses shown)

Firms are interested in a variety of use cases


Security tops the list of IoT concerns

Source: MM3, Business Technographics Global Networks And Telecommunications Survey, 2015

4%

7%

10%

17%

18%

18%

21%

21%

24%

28%

30%

34%

Don't know

None - we don't have any concerns

We can't find the right supplier(s)

Lack of executive support

Regulatory issues or concerns

We don't think that we have an application or process that will be enhanced by M2M

Difficulty and risk of migration or installation

Pricing is unclear or complicated

Lack of technology maturity

Integration challenges

Total cost concerns (total cost of ownership)

Security concerns

Base: 3627 global business and technology decision makers (20+ employees) in 7 online countries only

MM3: What are your firm's concerns, if any, with deploying M2M/Internet of Things technologies? (All that apply)


Consumer interest in smart home is strong and growing

Source: Forrester North American Consumer Technographics Devices And Telecom Recontact Survey, 2015

Base: 4,646 US Online Adults (18+)

1%

1%

1%

1%

1%

1%

2%

1%

1%

1%

2%

2%

3%

20%

21%

24%

24%

24%

26%

26%

29%

29%

30%

31%

31%

34%

Garden help

Small appliance control

Remote pet monitoring

Large appliance control

People monitoring

Water monitoring (e.g. monitor water usage, detect leaks)

Connected Speakers

Energy systems monitoring

Connected doors, locks

A smart lighting system

A home monitoring/security device system

Climate control

Smoke/carbon monoxide monitoring

Use Interested

37%

33%

33%

31%

30%

30%

28%

27%

25%

25%

25%

23%

21%

Total

6%of US Online adults

use one or more

connected devices

2%of US Online

adults use 3+

connected devices

57%of US Online adults

use or are interested (4

or 5) in using at least

one connected device

“How interested would you be in using the following smart home technologies/services in your home?”


Percentage of

US online

adults who say

they would

wear a sensor

device…

Wearables: The wrist and clothing

lead more exotic locations


Drivers want connected car features

Base: 2105 metropolitan Chinese adults (18+) who own or lease a vehicle

+Base: 1604 British online adults (18+) who own or lease a vehicle

Tbase: 1770 French online adults (18+) who own or lease a vehicle

Source: “The Retrofit Future Of The Connected Car” Forrester Report


Agenda





DISCOVER

EXPLORE

BUYUSE

ASK

ENGAGE

IoT Powers Three Changes To The Customer Life Cycle

Source: “Brief: The Internet Of Things Will Transform Customer Engagement”

3. Increase brand affinity and

repurchase intent by

increasing customer benefits

and engagement.

2. Transform the post-purchase

experience by creating new forms of

customer interaction and

engagement.

1. Ease and accelerate

entry into the customer

life cycle by

personalizing and

contextualizing offers.


IoT enables better customer experiences

Eight ways that IoT enables customers to get products and services that:

1. Are designed and built for

them

2. Give real time feedback

3. Deliver richer,

personalized experiences

4. Improve over time

5. Work together seamlessly

6. Offer product-as-a-service

options

7. Create assurance and

peace of mind

8. Faster, more relevant

design upgrade cycles

Source: May 11, 2015, “Brief: The Internet Of Things Will Transform Customer Engagement” report.


1. Tailor products and services


2. Give visibility into real-world events

Vessyl


3. Deliver richer, more personalized experiences

Drop kitchen scale


4. Improve over time with software updates

Case IH Harvester


5. Work togetherautomatically Samsung’s SmartThings hub


5. Work togetherautomatically


6. Offer product-as-a-service options


7. Offer assurance and peace of mind


8. Provide faster, more relevant hardware upgrade cycles


IoT-enabled offerings can deliver better experiencesIoT enables customers to get products and services that:

1. Are designed and built for

them

2. Give real time feedback

3. Deliver richer,

personalized experiences

4. Improve over time

5. Work together seamlessly

6. Offer product-as-a-service

options

7. Create assurance and

peace of mind

8. Faster, more relevant

design upgrade cycles

Source: May 11, 2015, “Brief: The Internet Of Things Will Transform Customer Engagement” report.


The IoT opportunities for NFC

Setup and config of

devices, and user

sessions

Status query, especially for

ad hoc and direct connect

Identity and

authentication,

beyond contactless

payment

forrester.com

Thank you

Frank E. Gillett

@FrankGillett

+1 617.613.6017

[email protected]


Q&A and Discussion

VISION TO REALITY: NFC BEYOND PAYMENT

Moderator: Robert Sabella, NFC Bootcamp, author of NFC for Dummies

Panelist: Chris Tweedt, Parks AssociatesPanelist: Nitesh Patel, Strategy AnalyticsPanelist: Jayden Khakurel, Red Solution

About Robert P. SabellaRobert Sabella brings more than 20 years of legal and entrepreneurial experience to NFC Bootcamp

and is considered one of the most innovative leaders in developing and bringing new technologies

to market. Mr. Sabella is an entrepreneur, investor, inventor, innovator and author. He started

several companies, invested in a few more and invented a few products along the way with two

current patent-pending applications. He authored two books, RFID+ Cram Exam and NFC for

Dummies™. He is passionate about start-ups, both as an entrepreneur and an investor. Mr. Sabella’s

focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps.

Mr. Sabella created and co-founded the proximity ID technology focused accelerator program,

AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID

Hackathon. He continues to train people and organizations around the world on proximity

technologies and the solutions they enable through the NFC Bootcamps.

Mr. Sabella earned a bachelor’s and a master’s degree in philosophy and a Juris Doctor from Boston

College and is a member of the New York and Massachusetts bar.

NFC Bootcamp™ is a training program that focuses on leveraging near field communication to drive brand awareness and enhance customer experience.

Attendees learn best practices for using NFC in real-world scenarios — presented by people actually creating and implementing solutions.

Includes hands-on demos and training on how to build an NFC campaign, presented by local and international NFC experts.

Building the industry, one tap at a time

Accelerating the best in near field communication, AccelerateNFC™ is a mentor driven, mentor funded idea incubator/ success accelerator focused exclusively on proximity ID technology companies including NFC, RFID and BLE.

AccelerateNFC™ focuses on near field communication companies, matching the highest caliber talent, resources and funding with those companies who are ready to take their ideas and products to the next level.

Chris TweedtResearch AnalystMobile Products

Industry and consumer research focused on all segments that are

digital or provide connectivity within the home

• Over 25 years of experience in providing consulting services (Fortune 500 to startups)

• Analysis and consulting by industry experts in Digital Living and the Connected Home

• Turnkey project management

Services

• Quantitative Surveys

• Focus Groups

• Interviews

• Market Sizing and Forecast Modeling

• Market Assessment

• Strategy Analysis

• Presentations, Workshops

• Whitepapers

Apple | AT&T | Cisco | Comcast | HP | IBM | Intel | Microsoft | Motorola | Phillips | Samsung | Verizon

0%

10%

20%

30%

40%

50%

60%

70%

80%

PayPal Retail store-brandedpayment apps, like the

Starbucks app

Google Wallet/AndroidPay

Apple Pay Other mobile paymentapps

Smartphone Users(n=3,892, ±1.57%)

Those who use mobilepayment apps(n=1,009, ±3.09%)

% I

nd

ica

tin

g U

se

of

Sp

ec

ifie

d

Ap

pTypes of Mobile Payment Apps Used: Adoption among General

Smartphone Users and Mobile Payment App Users (Q3/15)

The top 2 are not NFC

solutions

• Low NFC payment

adoption due to low

merchant acceptance

NFC solutions likely to rise

• Apple Pay is gaining

merchant adoption

• Expect Apple Pay to

advertise to consumers

after sufficient merchant

adoption

• Growth likely once Apple

advertises Apple Pay to

consumers

STRATEGY ANALYTICS – DELIVERS INTEGRATED

PERSPECTIVES ON THE DIGITAL CONSUMER

6/23/2016 Strategy Analytics, Inc. 66

Integrated, Global Perspective on Digital

Consumers

Insights, Information, and Forecasts on Companies, Brands, Products, and

Technologies Competing for the Consumer

Intelligence on Consumer Activities, Behavioral Patterns, and Usage

Profiles through Big Data Analytics

Market Intelligence on Buyer Behaviors, Consumer Attitudes,

Brand Preferences, and Emerging Behaviors

Design Guidance and Competitive Intelligence on User Experiences and

Opportunities for Innovation

NFC RESEARCH AT STRATEGY ANALYTICS

June 23, 2016 Copyright© Strategy Analytics, Inc. 67

• Consumer technology preference

• NFC Handset forecasts

• NFC penetration by price tier

• Mobile payment forecasts

NFC Preferred Over Competing Technologies

In Brief

Jayden Khakurel

- strong background in mobile and wearable technologies.

- M.Sc. in Computer Science and

- MBA (International Business Management).

- Currently doing PhD in Computer Science.

(User Interface and Usability: Wearable Technologies)

Awards

- Top30 Innovators, Silicon Valley Entrepreneurship Society Forum (SVIEF)

2014, San Jose, California

- Best Mobile Commerce application- 4G world, Chicago, USA.

Projects- European Union Funded Research Project: Single European Mobile

Service Area “SEMOSA”, AAL

RSF

Confidential.. Don’t distribute without permissions

In Brief

Red Solution Finland

- est. 2008, Finland

Business Field (NFC), Mobile Applications

- Consulting

- Applications and solutions provider

- Outsourcing

What we have provided so far?

- Mobile Wallet (NFC based and Non-NFC)

- Smart Map (First NFC enabled map)

- NFC Event Management

- Loyalty Solutions

- mobile point of sale using Iphone (ICarte) and add on.. ….more…

RSF

Confidential.. Don’t distribute without permissions

In Brief

VISION OF NFC TECHNOLOGY: PASSIVELY-OPERATED HEALTH MONITORING

Apiwat Thongprasert, Silicon Craft Technology

Apiwat Thongprasert

Sr. Business Development Manager

June 15, 2016

Vision of NFC Technology: Passively-Operated Health Monitoring

• A significant increase in the number of NFC phones in the marketplace, which will validate and enable new applications.

• NFC smartphone is to become an IoT gateway, which enable new healthcare applications.

• Highly secure and easy transfer of user information and medical records

• NFC Passively-Operated Healthcare Applications broader than just payments and transportation.

Trends in Healthcare Technology

Activity Monitor

NFC function

Data transfer Personalization Data logging Device setting Bridge to internet

Glucose Meter

Blood Pressure

Medication

SD Glucose Biosensor NFC: http://sdbiosensor.co.kr/SD_NFC/2288?ckattempt=1#noneA&D Activity Monitor: http://www.aandd.jp/products/medical/bluetooth/uw101nfc.html

NFC Usage in Healthcare Products

SIC’s NFC Approaches in IOT Application

• Extend capability of NFC phone (NFC phone as an IoTGateway).

• Disposable Batteryless: capable of providing enough energy to supply

external device(s).

Cost effective

Convenience in a small package

• Consumers do not have to carry additional devices.

• Simple tap-to-exchange technology requires no special training

#

NFC Passively-Operated for Health monitoring

“All in one” package Batteryless Cost effective Disposable Convenient way to link passive

device to the internet Information through NDEF

Highlight Features

The Idea of NFC Passive Sensor for Health Monitoring

Breakthrough

NFC Passive Sensor:• Integrated NFC interface, energy harvesting technology, and sensor biasing

circuit into single IC ; then combines with sensor to be “NFC-Enabled passive sensor”.

• No additional device is required, just “NFC-Enabled passive sensor” and NFC smartphone.

“A lot of information can be stored in the IC memory and send via the sensor by tapping NFC phone”

Example 1: NFC Passive Sensor

1. Drop 2. Tap

3. Measure & Link

(Body fluid)

3 Easy Steps to Track Your Health

#

NFC Passive Home Health Monitoring=

Simply by shifting to taking health into the hands,

very convenient. -Users

Real-time information and better patient management

-Professionals

NFC Passive Health Monitoring

• Measure nutrition facts of foods

• Measure of allergic ingredient in foods

• Measure intoxicate level

• Measure toxic substances

• Measure living condition (drinking water )

#

NFC Passive Solution to Lifestyle Behavior

NFC: ‘Tap and Connect’ capability.

The number of NFC smartphone is increasing.

NFC will become a standard feature for smartphone.

The passive sensor can be produces in card or smart label form factor; easy to carry.

No need additional device. Just NFC phone & passive sensor

NO BATTERY or power source connected

Harvesting energy from NFC smartphone.

Environmentally friendly with no battery required

Designed for disposable products

Affordable for a large quantity during marketing events

NFC: PASSIVELY OPERATED

CONVENIENCE

COST EFFECTIVEBATTERYLESS

SEAMLESSLY CONNECT TO

SMARTPHONE

Benefits of NFC Passively-Operated

NFC technology has become a standard communication feature on smartphones and other

devices.

NFC technology is compatible with a wide variety of passive health monitoring devices, giving

the opportunity to generate one of the world’s largest market.

Easy-to-use NFC passive health monitoring devices and convenient to access the reliable data

information.

NFC passive health monitoring allows to access the system convenient and easy-to-use devices.

NFC disposable passive healthcare applications (such as BioAge sensors and glucose sensors)

improve in hygiene and security .

NFC passive healthcare sensor without battery or external device that easy to carry.

NFC Health Monitoring Future Outlook

Q & A?

www.sic.co.th

[email protected]

Thank You

SiliconCraft 矽力肯科技

silicon craft technology

SiliconCraft_TH

http://www.sic.co.th/

mailto:[email protected]

CONNECTING THE PHYSICAL WITH THE VIRTUAL

Nathan Neil, Purple Deck

Bridging the Gap Between

The Physical and the Virtual

Nathan Neil, COO | Purple Deck Media, Inc.

Who I am Is Not Important..

What We do Here Together Is!

WE ARE

CHANGING

THE WORLD

TODAY HERE

AT VISIONFC!

I Have an Item..

Life Without NFC

You have an item

Physical Object

You have a web presence

Website or Social Media Page

The two do not interact with one another

Customers have to actively search to find you

A World with NFC

Life WITH NFC

You have a physical object enabled by NFC

No matter your business vertical

NFC provides instant access to content and resources

The gap between the physical and virtual is bridged

With certain platforms, you have the ability to:

Gather usage metrics

See Engagement

Change the behavior

Example

World without NFC

I have a fan…it breaks

How do I reorder?

World with NFC

Fan still breaks

I tap the N-Mark on the Fan and Reorder

Adding to NFC with a Management Platform

Simple Reorder & Warranty Check

Product Up Sales

Loyalty for a product

I am not going to talk about…

What NFC Could Do In the Future

We are Going to Look at What it is Doing NOW!

Let’s Focus on What NFC is Doing!

Interactive Apartment Complexes

Technical Support

Tourism

Marketing and Advertising

Smart Pharmaceuticals

Not Getting Lost Again

Future of Music

Print is Not Dead

Smart Rentals – College Apartments

Implemented in 2016

Objective Was to Provide

Quick way to Pay Rent

Rapid Service Request Submission

Polls for Improvements

Complex Event Calendar

Access to Mobile App

Response to Multiple Directions

Technical Support Can Stink…

With Cloud Management of NFC

Managed Service Providers Can

Get Accurate Device Information

Warranty Status

Replacement Schedule

Clients Can

Submit Requests with Accurate Data

Enhancing Tourism

NFC Allows Everyone with a

Smartphone to Have their

Own Kiosk

Information Can be Updated

Frequently

User Experience Becomes

More Personable

Marketing and Advertising in Hospitality

Diner using NFC since 2013

Menus & Table Tops

Strong Increase in Sales

One Tap, Multi-Responsive

Opened 2nd Location

Both Locations have

Increased Volume by est. 40%

Marketing and Advertising

Smart Paper Products Like PowerCoat Alive allow for Interactive Marketing and Advertising Materials

In 2015, a 501c3 Used NFC to Champion their $6m Capital Campaign

Traditional Paper, Direct Mail, & Business Cards Revolutionized

Smart Pharmaceuticals

Pilots Underway

Direct Access to Prescription

Information

Fast Digital Refill Process

Increased Access to Side-

Effects and Risks

Additional Layer of Protection

with HID Trusted Tag®

Wayfinding for Large Medical Network

Managing a Large Health Network

Two Hospitals

Urgent Care Facilities

Almost 30 Specialty Groups

Over 100 Locations

Problem?

Providers Move All The Time

Patients Get Lost

Wayfinding for Large Medical Network

Solution..

NFC!

Turn by Turn Directions

Patients Can Always Tap

Referral Card to Get Turn

by Turn Directions to the Right Facility

My wife stopped asking

me to stop at the gas

station..

Music Revolutionized

Music Artist Beatie Wolfe

Each Track is Embedded into

an NFC Powered Card

Using PowerCoat Alive

Simple Tap Allows Fans to Play

and Retrieve Track Information

“Bleeding Edge” –Wired

“Ingenious” – Huffington Post

NFC Powered Business Cards

Paper Cards are Boring

Make a Good First Impression

With Using NFC Embedded

Paper Like PowerCoat Alive

Exciting Interaction Takes Place

With a Metrics System, You Can See Who is Really Interested

Share & Save Contact Internally

Possibilities in Rich Metrics

NFC IS Powering the Future

Tips to Continue the Growth & Expansion

Focusing on what NFC IS Doing

Expand that Focus to Create New Technologies

Take What NFC IS Doing and Standardize Markings for Awareness

Boost Awareness Based on Current Implementations & Successful Use Cases

Keep the Possibilities in Mind

Pick Opportunities with High Adoption Potential

Expand Usage and Development Overtime

Adopt It and Expand the Reach

With NFC,

THE FUTURE IS NOW!

Purple Deck, Inc.

NFC Content Management and Delivery Solution

Nathan Neil, COO

717-884-9529 | [email protected]

HOW TO ENGAGE WITH YOUR AUDIENCE USING NFC

Timothy Daly, Cellotape Smart Products

Us

Tim Daly:President of Cellotape Smart ProductsCo-Founder of Thinaire

Cellotape Landmark Label

“With over 60 years of expertise, and located in the heart of Silicon Valley, Cellotape provides incomparable capabilities in the design, production, manufacture and integration of custom identification labels, graphic overlays and of NFC and RFID enabled Smart Products,.

Cellotape Smart Products is the leader in creating products that integrate RF technologies; allowing for two–way communications between devices, frictionless mobile engagement and access to the cloud anywhere and anytime.

Our mission is to continue to prove that “Anything is Possible” and deliver innovative and unique solutions for creative proximity, mobile marketing, and product campaigns. “

2016 | Cellotape Smart Products

“Cellotape Smart Products is the leader in integrating NFC and RFID technologies into custom printed and manufactured products.”


NFC – PastHistory:

• Mobile payments and banking will never become mainstream

“Google Reveals Mobile Payment System: Google Wallet” Mashable May 26, 2011

“Global mobile payment market to hit $620bn in 2016” NFC World - Trendforce February 2016

• EMV Banking standards will never be adopted in the USA

“October 2015: The End of the Swipe-and-Sign Credit Card” Wall Street Journal February 6, 2014


NFC – Past continued

• Mobile Device Manufacturer's will Never add NFC to phones

“NFC-Enabled Cellphone Shipments to Soar Fourfold in Next Five Years” IHS newsroom February

27, 2014

“53 Per Cent of Phones NFC-enabled by 2015, says Frost” Wall Street Journal February 6, 2014

“Two in three phones to come with NFC in 2018” NFC World - IHS February 2014


NFC – Past

• Apple will NEVER add NFC to its phones “NFC Stands For Nobody F****** Cares And Apple Gets That”Techcrunch June 12 , 2013

“Apple takes NFC mainstream on iPhone 6; Apple Watch with Apple Pay” Cnet September 9, 2014

“Apple has plans for NFC that go beyond Apple Pay” Phone arena October 27, 2014

“Orange CEO fuels hope that Apple may grant 3rd-party apps & services access to iPhone NFC chip” Apple Insider March 17, 2016


The Future; “Lets have some FUN!”

Some ground rules to consider:

1. Stop talking the Tech

2. Leverage Connectivity

3. Keep it SIMPLE

4. Above all; Make it FUN!


The Future; “Lets have some FUN!”

Smart Tattoos and Wearables

“Wearables is the number 2 most searched item when people search for IOT.”


Fail

“Lets have some FUN!”

Lead with a unified Use Case; “What value can I deliver to my audience?”

• Make it easy• Make it fun• Leverage connectivity• Brand the real estate• Access control• Gamify the experience• LED


“Lets have some FUN!”

• Concerts• Trade shows• Speeches• Pop-up events• Promotions and giveaways


• In support of other media• On package• Hotels• Social

Where and When “What value can I deliver to my audience?”

Win


Lets Give it a Try


Win

Thank you

Tim Daly:President of Cellotape Smart ProductsCo-Founder of Thinaire

[email protected]

CREATIVE PAPERS: SHARING YOUR STORY WITH SMART PAPER

Mark Heise, Arjowiggins

Sharing Your Story With Smart Paper

Presented by: Mark Heise

VISIONFC Conference, 2016

• World leader in technical and creative papers• €1.5 billion in sales• 1.1 million tones of paper per year• 5000+ employees• Security, technical, coated, & graphic papers

Arjowiggins Company Overview

20 production sitesmostly located in

Europe

126

Print-ready NFC paper

Brings NFC interactivity to new and existing products

Fully integrated and ready to program with no plastics whatsoever

Powercoat: Alive

127

Provide a meaningful interaction

- Answer the question: Why would someone want to tap their phone?

Fun & simple while intuitive & user friendly

Make it valuable to the user … and to the brand

Customer Engagement & Storytelling

128

129

Partnership with Moo.com

Connect to virtual card showing photo, contact info, and save automatically to mobile device

Offline version: information can be stored on local memory of NFC chip

Business Cards: Internet-Optional NFC

130

Releases new albums using innovative methods for listeners to experience music physically and emotionally instead of just hearing it

Beatie Wolf’s NFC Music Album

131

132

No Battery

Smaller profile

Environmentally conscious

Unlimited shelf life

Light weight

Energy harvested from NFC signal emitted from mobile device

Battery-less LED Illumination

133

Purpledeck Media- Best at developing, managing, and deploying YOUR STORY

- Custom-built software platform designed specifically with NFC customer engagement in mind

Value to the Customer- Interactive engagements, convenience of use, aesthetically pleasing,

customized to their desires

Value to the Brand Owner- Real-time analytics per item/campaign/project

- Remotely reprogrammable content

- Unlimited digital content applications

Powering Your Story

134

Interactive Veteran’s Memorial Trail of Service

$6,000,000 Capital Fundraising Campaign

Interactive Apartment Complex

50’s Diner using NFC Menus and Table Tents

Stories Told with Purpledeck

135

136

Just tap my NFC business card!

Mark Heise

Applications Engineer for North America

Arjowiggins Creative Papers

Email: [email protected]

Mobile: 619-729-1889

Contact Information

137

LEVERAGING PUBLIC TRANSIT TO SPRINGBOARD WIDESPREAD ADOPTION –OPPORTUNITIES AND OBSTACLES

David Leininger, Dallas Area Rapid Transit (DART)

Comprehensive FarePayment System (CPS)

Update

(It’s no longer just about fares)

DART’s Electronic Payment Initiative

Presented by

David Leininger

Executive VP/CFO

Dallas Area Rapid Transit

CFPS Expanded Overview – A hybrid payment solution using mobile, contactless closed and open loop, mag stripe, and cash

A robust account-based payment solution which utilizes new innovative technologies which:

• Allows customers to obtain and purchase fares that are convenient and easy to understand using a variety of payment options, including mobile, contactless and cash;

• Creates a unified customer account of record;

• Allows for registration of all reduced riders using one platform;

• Allows customers to participate in fare capping on a daily and monthly basis;

• Significantly reduces the total amount of physical cash that the agency collects;

• Provides operational efficiencies across the agency as the system solution is less complex;

• Increases system reliability as there are fewer points of failures; and

• Permits a scalable design for future fare and third party payment initiatives such as integration with Uber, Lyft, and Taxi and sports and entertainment venues.

140

Evolution of the decision to move to an electronic (as opposed to fare) payments strategy

• Industry fare payment system situation assessment undertaken in 2011.

• Determination made that a major transition was underway from stored value to account-based and open payments, but it was in early stages of deployment.

• Election to adopt a comprehensive (all types of payment from all channels, including payments for sales of services other than transit) payment strategy and proceed first with mobile ticketing.

• RFP for mobile issued in spring of 2012; a contract to Unwire was awarded in October 2012; and full deployment occurred in September 2013.

141

Evolution of the decision to move to an electronic payments strategy

• In spring of 2014, fare collection vendors were invited to submit their own proposals for development and deployment of an account-based system.

• In summer of 2014, two vendors submitted full proposals and three others provided outlines of their proposed approach.

• In fall of 2014 a three-part solicitation (RFQ Level 1/RFQ Level 2/RFP) was released. Eight responses were received. Four were advanced to Level 2 function verification assessment. All four advanced to RFP submission phase.

• In September of 2015, a contract was awarded to VIX for comprehensive electronic payment system under a managed services, remotely-hosted solution.

142

Evolution of the decision to move to an electronic payments strategy

• DART elected to separately solicit and obtain a mobile ticketing agreement, awarded to Globe Sherpa (now moovel) in April 2016, which will include upgraded interfaces with Uber, Lyft, Taxi, and other ridesourcing services.

• DART also elected to separately solicit and obtain a retail distribution agreement, awarded to PayNearMe (in partnership with Blackhawk and Fidelity Express) in April 2016 which will serve over 900 locations and is integrated with mobile ticketing application.

• Full deployment is scheduled for March-August 2017.

143

Mobile Ticketing Solution Decisions

GoPass will be upgraded to version 2.0, and there will be a vendor transition to Globe Sherpa (now moovel)

• Quicker loading speed;

• Sign-in using email address;

• Provides direct customer feedback in app;

• Interactive route and system mapping;

• Customers can set up auto load for pass products;

• Purchase and display multiple rider fares on one ticket;

• Pay by using cash (proposed via retail solution);

• Supports NFC solutions: Apple Pay, Android Pay.

Passes will still require visual acceptance until NFC is fully deployed across all platforms144

Payment and Media Acceptance on VIX EMV ready validators

145

On-Board Validators (OBVs)

When a customer taps the validator, the screen will display:

• Green – valid ride

• Yellow – low balance, but current ride is valid

• Red – unacceptable

It is proposed that the OBV will be integrated with MDT to display the color and the message for the Operators.

146

Platform Validators (PVs)

When a customer taps the validator, the screen will display:

• Green – valid ride

• Yellow – low balance, but current ride is valid

• Red – unacceptable

• All light rail and TRE (~ 400 validators)

147

Retail Network Decisions

• DART issued a RFP for its Prepaid Payment Card and Retail Network (PPCRN) program and selected PayNearMe (PNM) as the retail network vendor.

• PNM, along with its partners, will provide over 900 retail locations within the DART Service Area for purchase of the DART extended-use card.

• Partners include Blackhawk Network, which provides access to the largest grocery store retail network; and Fidelity Express, which provides access to independent and small grocery operators.

• PNM also provides the option to use cash via the mobile app to obtain passes.

148


149


Customers can load value at:

• Various retail establishments

• Online

• DART Store

• or via Mobile

150

Fare Policy Decisions

DART system will require pay-as-you-go customers with contactless closed loop cards to tap on for payment (pass policy to be continued for mobile and TVM-issued magnetic strip media). Apple Pay will be supported.

DART CFPS will implement fare capping. These fare caps will be restricted to daily and monthly (both local and regional) caps initially in the system.

DART has determined that users must register their DART card, payment card, or mobile account to qualify for fare capping, as well as balance protection, and other loyalty program benefits.

151

CFPS Alternative Payment Initiatives

• Emerging payment integrations pose new challenges and opportunities.

• DART has introduced a subscriber-based third-party ridesourceservice using a closed loop card and which links a subscriber contribution with matching funds from DART.

• The current implementation is free standing but will eventually be integrated with the backend designed by VIX.

• This type of initiative takes DART completely out of the point-of-sale fare collection process and direct service delivery process and shifts us to customer mobility fulfillment and payment support.

152

Proposed ImplementationFull deployment by August 2017

• Pilot launch will occur during Fall/Winter 2016.

• Additional workshops throughout the agency will be conducted to develop additional business rules, policies, and procedures.

• Farebox and mobile ticketing updates will take place.

• Civil works will be performed at DART Rail stations.

• Revenue service first with mobile in June; full deployment in August.

153

What the future holds for NFC in the Public Transport sector? Progress…slowly, but certainly

• My intent in this presentation was to speak to the technology underpinnings that public transit agencies have to secure before there can be serious exploitation of NFC in this arena.

• It has taken transit agencies a fair amount of time to fully understand and appreciate the technical, operational, and financial issues associated with full deployment of an account-based system capable of accommodating modern forms of payment.

• Only Utah Transit and Chicago MTA have successfully deployed an account-based, open payment architecture and supporting backend. WMATA has dropped its efforts for the foreseeable future. SEPTA (Philadelphia) is two years behind schedule and will require another two years based upon current estimates. New York MTA has just released an RFP and acknowledge it will be 2019 or 2020 before they can deploy NFC contactless capabilities.

• Mobile ticketing platforms, an essential element of NFC deployment, have advanced more quickly but are still only available in a limited number of markets and rely largely on barcode and visual validation versus NFC.

• Developing a robust retail merchant network strategy, with open payment, contactless solutions for product purchase, account load and reload is only now being recognized as an essential element of a comprehensive payment strategy.

154

What the future holds for NFC in the Public Transport sector? Progress…slowly, but certainly

• The actual utilization of contactless credit cards in Chicago and Salt Lake City has been very low (and falling).

• Transit agencies have determined that the customers strongly prefer, for a variety of reasons, closed-loop contactless payment methods linked to a separate transit account.

• But the use case environment is rapidly changing in directions that will accelerate the reliance on NFC-based payment presentation solutions:

• Virtually all smart phones being manufactured and sold today are NFC-enabled.

• Considerable work by software developers has been done on the Android platform, and both Google Pay and Samsung Pay will become much more present in 2017.

• Apple Pay works.

• The major banks are getting beyond EMV conversion and say, once again, they will be deploying contactless cards in large quantities in 2017.

• In transit, a major step forward in the latter part of 2017 will be a Google Pay/five transit agency introduction of a feature which provides for the inclusion of a digital transit card within the Google wallet.

155

What the future holds for NFC in the Public Transport sector? Progress…slowly, but certainly…and then…suddenly!

• Major payment system deployments in public transit agencies require a minimum of five and often as many as seven years from RFP to system acceptance.

• It is likely that the top 25 transit markets in the United States will have issued RFPs for account-based payment solution, including mobile platforms, within the next three to five years.

• With New York likely to come on line by 2020 and the balance by 2022-2024, NFC-based payment solutions will “suddenly” achieve critical mass around 2022.

156

IN SUMMARY

Who knows what seven years from now will bring when new technology innovations are combined with a widespread payment infrastructure in virtually all major transit markets?!

157

WEARABLE – YOUR PERSONAL WALLET, AS EASY AS A-B-C

Pedro Martinez, NXP

COMPANY CONFIDENTIAL

VISIONFCNFC Forum

Wearable – Your Personal Wallet, as easy as A-B-C

Pedro Martinez

BDM EMEA Mobile Transactions

[email protected]

Secure Services add value to your wearable device

160. VisioNFC – NFC Forum

Adding NFC connectivity to wearables

• NFC IC combines:• NFC Controller

• Secure Element

• NFC Software in application

processor to drive NFC IC

• Antenna to interact with NFC

infrastructure

Application

processor

Memories

Drivers &

Displays

Capacitive

& buttons

ctrl

BTLE /

WiFi

Optionally

camera

MCU

MEMS

Heart Rate

DMIC

USB,

PMU,

audio

Generic Wearable Architecture

NFC + SE IC

NFC SW

NFC antenna


Secure services in the mobile phone

Friction around SE in mobile devices

– Expensive, complex and proprietary SE and SP TSM setup

to deploy and maintain secure services

– Commercial friction between SPs and SE owners

Resulting in

– Few, fragmented commercial deployments on single or few

payment card instances

– No single and simple user experience possible across

different secure services

– Limited user acceptance. Limited, slow mass deployments

Reality to-date

• Cost for OEM to enable & manage an eSE

• 2M$ to enable a SEI TSM (example)

• >100k$/month maintenance (example)

• Complex onboarding of service providers

• 250k$ to integrate each new SP-TSM (example)

Barriers to fast adoption

► Only major OEMs ready to invest (eg Apple,

Samsung)

► Very focused application deployments (payment)

► Limited phone models with SE leading to emergence

of alternative solution (e.g. HCE) allowing SP to

enable their service


Wearable vs smartphone

• Mobile Platform independent

• Smartphone acts as a bridge to SE

through BT connectivity

• Improved user experience

• Price

• Mobile platform dependent

• Access to SE dependent upon OEM or

MNO (SE owner)

• Non unified user experience (SP view)

SmartphoneWearable


a paradigm shift for Secure NFC applications

Service Providers and Application Developers :

“Access the Secure Element as easily as just any other resource of the mobile device”

► The SE enabled as just another resource of the mobile

phone

► No more expensive integration costs and complexity for

the Service Provider

► Any SP, independently on size and scope, can deploy his

secure application on a mobile device

► Easy commercial agreements using the “secure

application store” concept.

► End users can install any secure applications of their

choice, and manage them as they like

Open SE

► Includes the disrupting new feature called SEMS (Secure

Element Management Service) which is at the heart of the

Open SE concept

► SEMS is being standardized in Global Platform

SEMS


Open SE: Key ingredients

► Scalability & Faster Time-to-market One script used across multiple Mobile devices

The same card content management operations as GP

► Lower complexity & Service operating cost Plugin replacement for traditional online SEI-TSM

One real-time connection (SP-TSM Mobile Device)

reduces system testing and minimizes risk of failure

Access to secure elements scaled from 10’s of service

providers today to 1000’s

75%* lower setup and maintenance costs compared to

HCE and legacy SE-based services

► Flexible business model Multiple entities can play the role of the root entity

Coexistent with SEI-TSM based model

► The Secure Services Development

Platform (SSDP) a set of HW and SW tools, source code, use cases

examples, documentation, test root entity and

support to facilitate the deployment of secure element

based services based on the NXP innovative SEMS

functionality and such as

Payment, access, transit, digital ID, etc

MIFARE based applications (through MIFARE

Open Platform)

SSDP Contact ->www.themobileknowledge.com


• Secure services based on NFC technology widely extended worldwide

• NFC + wearable as an new business opportunity

• Independent from smartphone vendor

• Open SE concept simplify the remote previsioning of secure services to the SE located

in the wearable• SEMS functionality to manage the SE content

• SSDP platform as the complete reference development platform for developers

• All SPs, independent from size and power, can deploy their applications to the

wearable platform of choice

Summary


Thank you

[email protected]

CASHLESS ON THE CATWALK

Richard Grundy, Flomio

Cashless on the Catwalk Reinventing the Buy Experience

BUILT IN 100 DAYS

VIP VISA

2in

Model

VIP

POS

50ft

Associate?

Attach

AssetReader

iPad

Association Experience

2

3

4

5

Expected: -30.55dB Actual: -2.02dB

6

SIDE FRONT

20mm

100mm

LED Ring

Lock Union

Large Scan Surface

Uses 4 AAA Batteries

INSIDE

LED OFF LED ON

Current FloBLE Design Proposed ReDesign

35mm

44.5mm

15mm

LED OFF LED ONSnap Union

Pin size and weight

Uses 2 stacked CR2032 Batteries

NFC antenna SIDE FRONT

20mm

100mm

LED Ring

Lock Union

Large Scan Surface

Uses 4 AAA Batteries

INSIDE

LED OFF LED ON

Current FloBLE Design Proposed ReDesign

35mm

44.5mm

15mm

LED OFF LED ONSnap Union

Pin size and weight

Uses 2 stacked CR2032 Batteries

NFC antenna

7

8

51.96

3.50

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UNLESS OTHERWISE SPECIFIED:DIMENSIONS ARE IN MILLIMETERSSURFACE FINISH:TOLERANCES: LINEAR: ANGULAR:

FINISH: DEBURR AND BREAK SHARP EDGES

NAME SIGNATURE DATE

MATERIAL:

DO NOT SCALE DRAWING REVISION

TITLE:

DWG NO.

SCALE:1:1 SHEET 1 OF 1

A3

WEIGHT:

Leaf Small

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FINISH: DEBURR AND BREAK SHARP EDGES

NAME SIGNATURE DATE

MATERIAL:

DO NOT SCALE DRAWING REVISION

TITLE:

DWG NO.

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GUESTSTAIRS

LINE UPKIT STORAGE

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7. 09. 15SCALE 1 : 100 @ A2 - PLEASE CHECK DIMENSIONS ON SITE

SEATING FOR 338 PAX

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3M BENCHES

1.5M BENCHES

TRUSS 1.22

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13.7

0 m

3.05 m

1.22

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2.44

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DRAPE LINE

50ft

12

13

14

Over 150 pieces of coverage 250 million opportunities to see

Across broadcast, online & social media

15

Our Vision

• Shopping should be as easy as shoplifting™

• Convenience and security at right size

• Empower DIY types, lower barriers to entry

16

Why NFC?

• Near field passive is best for wearables

• Ubiquity achievable with portable readers

• Economies of scale already in place

17

Challenges

• Educating the market

• Consistent user experience

• Reducing time to innovation

18

We ♥ Proximity ID

Flomio has been helping enterprises and developers integrate proximity ID for over 5 years.

๏ Graduated and closed $500k+ seed funding (2012)

๏ Successful : first NFC reader for iOS (2012)

๏ Large enterprise deployments with and (2015)

๏ Community of over 1800, active forum+hackathon

19

https://www.kickstarter.com/projects/flomio/flojack-nfc-for-ipad-and-iphone




















































https://www.crunchbase.com/organization/flomio










































https://flipboard.com/@vecollab/cashless-on-the-catwalk%3A-media-coverage-highlights-5dmq4lasy



















https://www.dropbox.com/sh/kx49h28uoidjgjx/AAD9JWMuVbBQLOPqvAxlRobYa?dl=0

http://flomio.com/ask-the-flomies

http://trackhack.org

20

21

A DAY IN THE LIFE WITH IOT

Mikhail Damiani, Bluebite

VISIONFC 2016

CONSUMER JOURNEY

PRODUCTRETAILOUT OF HOME

NFC VALUE PROPOSITION

Entertainment

Offer exclusive, free

content to users

Videos

Songs

eBooks

Games

Monetary

Provide potential customers

with deals relevant to their

wants and needs

Local Offers

Coupons

Deals

Functional

Present users with useful,

informational content

Transit Schedules

App Downloads

Authentication

Product Info

Directions

Local Info

Social

Give consumers access to

social media feeds in one

central location

Instagram

Facebook

Twitter

Pinterest

OUT-OF-HOME

Extend a one-way interaction into a two-

way engagement

Collect Real Time Data / Analytics

Generate revenue from existing media

Provide value to consumers during dwell-time

Make physical-digital connections easier

RETAIL

Elevate shoppers’ retail adventures

Customer loyalty: provide exclusive content and

rewards to loyal customers; CRM Integration

Assistance during shopping experience

Give insight into a consumer’s path to purchase

Post purchase: provides real-time brand

messaging, events and exclusive offers,

feedback, etc.

PRODUCT

Empower products to provide perpetual

value

Remain top of mind

Give insight into a consumer’s preferences and

behaviors

Provides real-time brand messaging, events and

exclusive offers, feedback, etc.

Sequential messaging

Create meaningful relationships with consumers

Drive to Store

2..User enters predefined beacon region

inside store and receives a notification on

mobile device. User swipes notification to

launch corresponding app with coupon code.

1..User taps (NFC) or scans (QR)

out-of-home media to reveal

corresponding store locator.

3..User interacts with product

via NFC to access exclusive,

personalized content.

Post-Purchase

ECOSYSTEM

Mobile instantly connects users with the world around

them. Our platform enables dynamic content delivery

during a user’s journey through a series of interactions,

providing the most relevant experience based upon current

and past behavior.

PUMA SPARKSEXCITEMENT FOR IGNITE XT

PUMA collaborated with Blue Bite, Blue 449, Zenith

Media, and Austria-based mobile agency Loop, to

create a one-of-a-kind campaign to promote PUMA’s

latest sneaker, the Ignite XT, and its brand

ambassador partnerships with Usain Bolt and

Rihanna.

Deployed in collaboration with JCDecaux in Chicago,

the custom built experiential transit shelters were

outfitted with Blue Bite’s mTAG® (NFC/QR) , esca®

beacon and geofence technologies. Users tapped or

scanned the mTAGs and clicked on display ads and

notifications triggered by the beacons and geofences

to launch a mobile experience. This experience

allowed users to discover the featured Ignite XT

sneaker with the ability to purchase it.

TECHNOLOGIES: Touchpoints, Beacons, Geofencing

DEPLOYMENT: Transit Shelters

KEY MARKETS:U.S.

PARTNERS: Blue 449, JCDecaux, Loop, Zenith Media

CASE STUDY | PUMATRAC

MY VISION FOR THE FUTURE OF NFC

NFC Ubiquity

All major handsets will have NFC support

Most of the things (not devices) that we buy will

be embedded with NFC

NFC will be a widely used technology to aid

consumers during their shopping experience

Virtual closets will be commonplace

The counterfeit goods market will decline

Brands will have significantly more customers in

their CRMs

Product design/release cycles will shorten due

to constant feedback

THANK YOU

ABANDON STATUS QUO: NFC TECHNOLOGY IS MORE THAN JUST PAYMENTS

Mark Robinton, HID

The Trusted Source for Secure Identity Solutions

An ASSA ABLOY Group brand

The Trusted Source for Secure Identity Solutions


Abandon Status Quo: Trusted NFC Technology is More than Just Payments

Mark Robinton: Director, Business Development & Innovation

July 22, 2016


PROPRIETARY INFORMATION. No unauthorized use.

Many uses of NFC Tags

[URL]www.service.com

[URL]www.service.com

The Traditional

Smart Poster

Enhanced Retail Experiences

Transit Schedules

Other Uses

Secure documents

Brand Protection

Sweepstakes & Loyalty

Proof of Presence

Emphasis on Convenience Need for Trust



Benefits of Frictionless Trust

15

Frictionless Trusted

Trusted Benefits:

• Un-clonable Tags

• Proof of Presence

Frictionless Benefits:

• Easy customer adoption

• No Application Needed



HID Trusted Tags are NFC Forum Tag Type 4 compliant and work with any NFC forum compatible device without requiring special apps!

How Trusted NFC works

16

http://…ABCDTap

http://…7635Tap

http://…7635Refresh

http://…B423Tap



Trusted NFC Use Cases

17

Authenticity

Prevent counterfeiting and warranty fraud while

also engaging the consumer

Transactions

Controlled Sweepstakes, loyalty point issuance, small data analytics

Proof of Presence

Proving that a person is where they said they

were



Secure Electronic Visit Verification

Nurse’s ID Badge

Trusted Tag

securely

mounted in

patients home

NFC Enabled Phone



• Live reporting on Secure Proof of Presence

• Verified via HID Trusted Tag®

Services

• Real, precise location

• Full history

• No cloning / fake logs possible

• Management of physical keys

Trusted Guard Tour and Keys

19

https://mytag.io/home/index.html

https://mytag.io/home/index.html



Maintenance & Inspection



Secure Information Access



Secure Reviews



Virtual Intercom



Smart Badge



Secure Facility Tour



Anti Counterfeiting

Caps and Bottles

Gold Coins

Leather Goods

Documents



NFC in the Next 10 Years

NFC phones will be an integral tool to every service

business with the need for Proof of Presence

NFC will be embedded into documents and products for

anti counterfeiting because phones will be the best tool for

validation due to ubiquity

NFC will make consumers lives more convenient AND add

security and privacy to their transactions



Conclusion

Conferring trust to proximity transactions enables new and exciting use cases that wouldn’t otherwise be possible or insecure

Secure Proof of Presence can manifest itself in many end user needs and holds the most short term promise

Conferring the trust doesn’t need to compromise the user experience, it can still be frictionless

HID Trusted Tag™ Services uniquely offers “Frictionless Trust” through its patented tag technology



Questions and Answers


PROPRIETARY INFORMATION. Do not reproduce, distribute, or disclose. No unauthorized use.



hidglobal.com/solutions/trusted-tag-services



HID Trusted Tag® Services Overview

31

PROXIMITY-ENABLED DIGITAL GESTURE TRACKING

Qirfiraz Siddiqui, Cell Soul

Proximity-enabled digital gesture tracking

June 16, 2016

“A wisdom-based civilization

using social networks as the neural network of a global brain,

and ultimately a cosmic brain.

That is the future of technology!”

Deepak Chopra - Google Talk , New York - July 2012

Social Media, as it is …… TODAY……

Problem to Solve

• Meaningless counts in 100’s, 1000’s

• Facebook: Friend / Unfriend

• Twitter: Follow / Unfollow

• LinkedIn: Connect / Remove connection

• Pinterest: Like

• Google+: +

• MySpace: Share

• > 200 social networks(excluding dating sites)

• Social networking

• Need authentication (cloud)

• Requires proximity (physical connection)

• Must be renewed (fading time/proximity weight)

•Bring friendship back to reality

I wish ……..

I become ……

• as beautiful as my Facebook profile picture.

• as popular as I have followers on Twitter.

• as successful, as my LinkedIn profile.

Or, in short, I wish to bridge the gap between digital & real.

Solution : NFC-enabled, Proximity-authenticated, Social Gesture

Cloud

When two persons have a “Favorable Encounter” & they agree to “record” it, they “Tap” their phones back-to-back. This “Tap” event, and geo-location of this “Tap”, is recorded in the cloud.

This “Tap” is very similar to Facebook’s “Like” or Twitter’s “Follow”, except that it is an authenticated/validated “Like” or “Follow”.

This proximity-authenticated gesture is NOT performed, by “click of a mouse”. This is initiated by NFC’s P2P technology, which validates that the two persons have “actually met”. This is NOT Facebook’s “Like”. This is Face-to-Face “Like”.

• This new social gesture “Fike” is convergence of two very different technologies i-e Location Based Services (LBS) and Near Field Communications (NFC).

• It adds value to a location, by validating that “social activity” is taking place at this location, and it even quantifies this social activity, by keeping record of “Fike-count” for this location.

• “Fike” enriches social profile of both individuals (who “tap” their phones), by providing evidence of authenticated social activity. They can link/post this social activity on home page of their social networks, thus providing a “layer of authenticity” over their social profile.

• It is also the “first word” of a new digital language i-e “multi-device language”. Innovative people will, indeed, invent more gestures (device-waving, device-shaking, etc.) involving two, or more, or even large number of devices. “Fike” is just a word, in this new multi-device lingo.

• “Fike” is NOT a vulgar word. It is a new social gesture. A new gesture needs a NEW name. Please, let me know, if you can suggest a better name for this “brand new, social gesture”.

“Fike” is the new “Like”(Face-to-face Like)

Use Cases

• Social Network / Cognitive computing

Layer of authenticity over existing social networks, creating “NFC-enabled neural network of humanity”

More meaningful social connections & analytics

Establish quantifiable relationship between ideas, people, and places through cognitive computing on social content

• Hospitality / Real Estate

• High Fike-counts mean better tourist destination

• Better living condition / Happy people / High real estate valuation

• Business

• Measure performance (Salesman / Prospect)

• Measure effectiveness (Compared to others)

• Celebrities

• Show Business (selected followers)

• Politics (in-person events)

Possible Social Network Integration

Putting human piece back into the digital future !!! Using NFC !!!

How do you tell a story about future that is'nt just about the devices, but it is about the people, and emotional landscape, and acknowledgement of the role of society and government, and all those pieces??

At the moment the work I get to do and that I am passionate about, and I believe is innovative, is how do you start to tell a story about future, where it is not just about being seduced by the technology, but what it will mean to all of us, and how to put human piece back into this digital future.

GENEVIEVE BELLIntel Fellow and Vice PresidentCorporate Strategy OfficeIntel Corporation

Thanks

• Qirfiraz Siddiqui CEO [email protected]

mailto:[email protected]