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Short version of Voice 2.0 talk given at IMS seminar in Dublin.
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© Rococo Software 2007
About Rococo/mySay
• Handset software– Java/Bluetooth embedded solutions– 100 million royalty bearing units shipped– Leading customers/partners
• Telecoms applications and services
• Voice/Web Applications– Using SIP/Parlay standards– Call Routing Portal (Aepona/Eircom)– Call Conferencing Portal (BEA)
• Community/ Social Networking – mySay
© Rococo Software 2007
Some common Web 2.0characteristics*
Bittorrent scales as more share the network;Skype scales using user cpu; digg gets moreaccurate as more users rate stories
Network effects - themore people use theservice, the better itgets
Tags power delicious, flickr, youtube; linkspower google search
Tagging and thewisdom of crowds
No release schedules - just a slightlyimproved service, every day or every week
Continuous Beta
flickr let users embed a photo anywhere,google maps lets third parties build on top
Remixabledatasources andmashups
Flickr, YouTube, Delicious, mySpace, eBayand Amazon all enable their users to createcontent
User GeneratedContent
Designed to encourage users to take part, toshare, to customise, to connect
Architecture ofParticipation
* Shamelessly stolen from Tim O Reilly
© Rococo Software 2007
What do we mean by Voice 2.0?
• Voice centric telephony services that– Work with IP and non-IP phone systems– Harness the internet for some or all of those Web 2.0
characteristics– Integrate web functionality with the phone system to deliver
new services
• Some examples
© Rococo Software 2007
Jajah
• Web Activated telephony• Skype - “for the rest of us”
– No download– No headset– No nuttin’
• Enter two numbers and click thegreen button– Your phone will ring– Then the other phone rings– Then you talk
• Free jajah to jajah calls recentlyannounced
• Freemium model– Small % paying for premium
services funds the service
© Rococo Software 2007
Jangl
• Originally -Privacyservice
• Get a janglnumber
• You controlwho callsthat number
• Your realnumberneverrevealed
• Keyed offemail
© Rococo Software 2007
Chinswing
• Online conversations• Like fora - but using
your voice• Discussion groups
© Rococo Software 2007
SayNow
• Targeted at MusicIndustry initially
• Artists phone inupates, thoughts,status
• Fans phone in“shoutouts”,comments,requests
• Now exapndingbeyond music
© Rococo Software 2007
Snapvine
• Voiceplayerfor your blogor socialnetwork page
• People leaveyou voicecomments
• Used inpersonals
© Rococo Software 2007
evoca
• Also recording usingyour phone
• Also post to blog,website, etc
• Send messages to agroup, or your friends
• Pitched as “podcastlike”
© Rococo Software 2007
Pheeder
• Phone-casting• Call the number, leave a
message, it appears on thesite, and people can hear it
• People can subscribe• Profiles, pictures foster
social network dynamics
© Rococo Software 2007
Pinger
• Voice messages tofriends
• Dial, talk, and theservice sends yourmessage to some pre-defined groups
© Rococo Software 2007
And of course…….mysay
© Rococo Software 2007
Voice 2.0 characteristics
Calls are for messaging, to friends, to groups, tostrangers
Calls are for talking,SMS is formessaging
Calls may live a long time, on web pages, archives,downloads
Calls happen, thenthey’re over
Services launched globallyServices launchedgeographically
Calls are private, subscriber only, moderated,podcasted, or anonymous
Most calls are private
Calls are 1-1, 1-many, many-manyMost Calls are 1-1
People phone web pages, applications phone people;people subscribe to other people’s phonecasts
People phone people
New wayOld way
© Rococo Software 2007
Technology
• Written in Ruby On Rails• Telephony SIP/Asterisk• Deployed Hosted Service• Scale Amazon EC2• Backup Amazon S3
© Rococo Software 2007
• Voice tends towards being free, on all networks– Value Add services will determine value and drive revenue
• Operators can benefit from Web 2.0 momentum– Innovation now rapidly creating services “from the web side”
• We now see roughly one per week• Telecom industry = 1 per year :-)
– Partnering can accelerate adoption (Helio/mySpace)– You may wait to acquire
• Then it may be too late
• SOA and IMS help ease operator integration– SIP, Parlay-X– Open APIs Open APIs Open APIs
Summary