Video and Search Engine Optimization

Results Made EasySM

2Results Made EasySM

Video Drives Results

Increased consumer satisfaction – consumers prefer video

Increased SEO performance through Video Search Engine Optimization

Increased consumer engagement and conversion

3Results Made EasySM

VSEO Drives SEO

VSEO = Video Search Engine Optimization

Vehicle videos boosts SEO performance– Google ranks video content

high.

79% of clicks come from top 3 Google listings

Automatically add vehicle videos– YouTube– Web Site– 3rd party channels

4Results Made EasySM

Leveraging VSEO and Videos

Consumer visit Google. Video listings rank higher

Consumer views video on YouTube. Video is embedded with interactive “Calls to Action”

Consumer click on call to action, generates lead.

Video content provides more SEO exposure, more clicks

Interactive videos provide “Calls to Action”, generating leads from video

1 2 3

5Results Made EasySM

How does video work?

Your Assets

•YouTube

•Google Maps

•Web Sites\Plug-ins

•Mobile Sites

•Micro Sites

•Lead Aggregators

•eBay

•OEMs

•Banner Ads

•Newsletters

•Email Campaigns

•Business Online

Production Publication

Videos Images

Banners, Pre- and Post-Rolls

Lead Forms

• Automated, Dealer Specific Production Rules

• Assets are added• Automated life like voices-overs added• Interactive Calls to Action added

Flash

Existing Vehicle Images

Existing Inventory

Data

6Results Made EasySM

Video Performance

Leads VisitedDealer

Website

View AllDealer’s

Inventory

CarfaxReport

PrintBrochure

Map It!

Portals 15 Dealers. 11 weeks Same City, Similar Brands 50% of Vehicles Had Videos, 50% No Videos 45,950 Unique Visitors

Dealer Web Sites A/B Test 50% of Users See Videos, 50% Do Not See Videos Dealers 9,038 Unique Visitors