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Walking the Line: Convenience vs. Privacy in Consumer Health Apps

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Charles TeagueFounder & CEO

Lose It!

@dragonstyle

#DigitalHealthCES

Lose It! Convenience vs. Privacy in Consumer Apps

Charles Teague, Founder & CEO, Lose It!Digital Health Summit | January 7, 2016

Privacy

then.

Privacy

now.

Privacy

is still important to consumers.

15%

Won’t download health app due to lack of trust

Stop using health app because of social sharing

29%

Security influences Dr. choice & clinical trial

participation50%

*Journal of Medical Internet Research

privacy

is complicated.Controlling

Sharing

is powerful.

Platform allows

interconnection between

Apps

Passive sensing & sharing of data unlocks a

flood of data

Social sharing drives behavior change

Real-time data exchange with

physician

sharedResponsible use of data opens incredible new sources of learning.

customerThe always wins.