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We are not a We are not a HA specialistHA specialist
IntegratingIntegrating5 sites into5 sites into
22
Map out the existing site Map out the existing site
architecturesarchitectures
Identify all key stakeholders;Identify all key stakeholders;
internal and externalinternal and external
Create PersonasCreate Personas
Create PersonasCreate Personas
Young professionalImpulse buysIndependentLikes bike riding
StudentCreativeSociableWeb savvyLikes the cinema
Family unitResponsibleFinancially consciousLikes picnics
RetiredPeacefulThoughtful purchasesLikes gardening
Identify their core needsIdentify their core needs
Instant responseEasy processes
Friendly serviceSocial contact
Peace of mindBudget
StabilityReliability
Create a taxonomyCreate a taxonomy• Reflecting the personas needs
Create a taxonomyCreate a taxonomy• Reflecting the personas needs• Information needed to meet those needs
Create a taxonomyCreate a taxonomy• Reflecting the personas needs• Information needed to meet those needs
Wireframe ProcessWireframe Process• Identify the templates needed
Wireframe ProcessWireframe Process• Identify the templates needed• Identify the content needed and apply to the
templates
Wireframe ProcessWireframe Process• Link the pages creating an interactive prototype
Wireframe ProcessWireframe Process• User testing and reviewing until the wireframes
are perfect; fulfilling all the needs from identified personas.
✓
Create a more effective sales Create a more effective sales
and property management site and property management site
with comprehensive property with comprehensive property
search features search features
Self-serviceSelf-service
IdeasIdeas
Intuitive CMSIntuitive CMS