10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact by Josh HooleCircuit Rider Development Manager, Communities 2.0
- 1. 10 Top Tips & Tricks for Social Media Success orMaximise
Your Use of Digital Media to Build Audiences, Consult, Campaign and
Deliver Impact Josh Hoole Circuit Rider Development Manager,
Communities 2.0
2. 3. What well cover
4. Your Organisation Reality check
- Whats your organisationsattitudeto technology?
- What isyour leadershiprole?
- Who willdriveany changes?
- Who willimplementany changes?
- What support will you need?
5. Improve Your Online Presence - Why
- Communicate efficientlyto and with your service
users/members/customers online
- Reach more peopleby going to where they are
- Driverelevant trafficto your website
- Increase numberof members/followers/enquiries/sales
6. Social Media in the UK 2011 7. One Simple Aim Mobilise the
right peopleto take the right action at the right time 8. Plan Your
Strategy 5 Things Your Strategy Needs
- Aligned to yourbusiness plan
- Knowledge ofyour audience
- Cleargoalsandmeasurements
- Greatstories & lightweight media
9. 5 Things Your Strategy Needs Align to Your Business Plan
- What is your corebusiness aim
- What are your corebusiness objectives
10. 5 Things Your Strategy Needs Know Your Audience
- Learn from them/ crowd source new ideas
11. 5 Things Your Strategy Needs Set Goals and Measurements
- WhatKPIsare important to you
- Realistic and manageabletargets
- Metrics spreadsheets tomonitor progress
Measure, Measure, Measure 12. 5 Things Your Strategy Needs
Source Stories and Lightweight Media
- Who are yourbest story tellers
- Whatengaging photoscan you use
- Whatgreat videoscan youcreate
- Whatmultimediado you have
- What can yourclients/customers bringto the table?
13. 5 Things Your Strategy Needs Integrate Your Efforts
- Cut acrossall departments
- Interlinkingbetween all online presence
14. Share This and Find Us On 15. Share This and Find Us On 16.
Also think about
- What should your online presence achieve?
- What information is most important?
- Who is your audience and where are they?
- What are competitors / similar organisations doing?
17. Brand It All Up
- Its your organisation, not YouTubes!
- Align look and feel across all tools
- Simple changes = large impact
18. Brand It All Up St Davids Penknife Club - Local Fundraisers
19. 20. 21. Measure, Measure, MeasureMeaningful Metrics
- Set realistic goals and a Measurement
- Create a Metrics spreadsheet
- Gather, analyse, act perpetual loop
Metric Measurement Grow Supporters List # Newsletter subs, RSS
Subscribers Increase Blog comments Average # comments/posts
Visitors to stay longer on site Stick rate, average time on site
Increase action # petition signatures 22. Measure, Measure,
MeasureMeaningful Metrics
- UseGoogle Analyticsto see whose Tweets link to you
- Keep track oftraffic referrersusing Google analytics
- Discover thebig influencerswho drive traffic to you?
-
- Track them andgive them some love
- Facebook Insightsfor FB activity and measuring audience
- TweetReachshows the, erm, reach of your tweets (!)
23. Measure, Measure, MeasureUseful Measurement Tools
- Bit.ly- Link shortener that tracks usage
- Google Alerts- Get emailed when people talk about you
- Socialmention.com- Real-time social media search and
analysis
- search.twitter.com- Advanced twitter search
- twitterpowersearch.com- Multiple searches on one screen
24. Google Analytics 25. Google Analytics 26. Facebook Insights
27. TweetReach 28. So, Top 10 Tips
- Align SocMed strategy to Business Plan
- Set Goals and Measurement Metrics
- Source stories & lightweight media
- Track and target referrers
29. Any Questions? ? 30. @Communities2_0 @jho3446 click connect
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