We need a content facilitation system

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#T3CON14EU / OCTOBER 9TH, 2014 MORTEN GADE / KONTRAPUNKT

We need a content facilitation system







Good morning,







my name is Morten.

Morten Gade Partner, head of digital / Kontrapunkt

@mortengade













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technology driven creativity

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Photographer Camera producer







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Microsoft Auditor







The tools we shape, shape our society







Hemingway’s Halda typewriter 13







Et modnet marked







Obviously,







Over the last decade or so, Content Management Systems have grown a lot easier to use

(thank you!)







A more mature market

Fewer horrendous CMS’s

Much more content brought online







Now, let’s not only make it easy…

…let’s make the content better







To make content better, we need another level of ambition than

”A Content Management System That Doesn’t Suck”







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Absence of hate = Love







So, how can we make content management systems more

lovable?







Technology Culture

CMS







Both must yield







Technology must be allowed to influence culture

Culture must be allowed to influence technology

&







How so?

Allow me to sketch out a simple plan in five steps…

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1







Content Management System

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“Any customer can have a car painted any colour that he wants

so long as it is black.”

HENRY FORD







Content System Content Facilitation System

Content Improvement System Content Production System

Creativity System







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Management of content vs.

Facilitation of content







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New words bring new meaning

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2







The System should be focused on the entire process of content creation

…a System for the producers, not only the developers







A tool that allows us to develop ideas, produce, cooperate, refine…







Medium.com 39







(“Vacansopapurosophobia”)

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Idea

Preparation

Production

Quality assurance

Improvement

Publication

Review

Steps in the editorial process

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3







The System should adapt to the organizational context

of the producer

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An organization is not just an organization

Culture Effectivity

Cooperation Management

Flexibility Casual users vs diehard users Marketing vs communication

etc.

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Retailer NGO







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In one organization you might need a dashboard of analytics

metrics on your content







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In another, you might want to confront the editor with

comments from members.







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4







The System should make it easier to choose and create the right

medium

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How is anyone to keep up to date? Let alone make the right choice?

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5







Technology should keep on inspiring new ways of presenting and shaping

content







Vox.com/cardstacks 61

1 Change the name

2 Focus on the creators

3 Adapt to organizational context

4 Choose and create the media

5 Develop new types of content







That way,







When young creatives look around for a weapon of choice...

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thank you Morten Gade

@mortengade / [email protected] / +45 52 14 59 70