Web 2.0 Marketing Strategies For The Rest Of Us

Web 2.0 Marketing StrategiesLola McIntyre, M.M., REALTOR®

CARTUS Relocation CertifiedCENTURY 21 Scheetz | Highest Honors for Relocation in the World

A top-tier Century 21 Brokerage | Indiana USA

Web 2.0 Marketing StrategiesLola McIntyre, M.M., REALTOR®

CARTUS Relocation CertifiedCENTURY 21 Scheetz | Highest Honors for Relocation in the World

A top-tier Century 21 Brokerage | Indiana USA

What’s All A-Twitter?What’s All A-Twitter?

Let’s Have Some Fun...

How Many Icons Can You Identify?

Let’s Have Some Fun...

How Many Icons Can You Identify?

Web 1.0 ~ Static to InteractiveIn 1999...

Hyperlinks were importantA web site with a sound file was special

The beginnings of niche marketing and the rise of garage businesses were taking hold

Web 1.0 ~ Static to InteractiveIn 1999...

Hyperlinks were importantA web site with a sound file was special

The beginnings of niche marketing and the rise of garage businesses were taking hold

Web 2.0Web 2.0

Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004

Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0

What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004

Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0

What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.

Social Networking Peer Editing

BlogsReal Simple Syndication RSS

(Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!)

Social Networking Peer Editing

BlogsReal Simple Syndication RSS

(Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!)

Early, Familiar Examples:Amazon.com | Wikipedia | EBay

Web 2.0 is the next phase of the internetThe application continually evolves with use by its users

“Others who selected what you like, also like ...”“Write a Review and share with others...”

Early, Familiar Examples:Amazon.com | Wikipedia | EBay

Web 2.0 is the next phase of the internetThe application continually evolves with use by its users

“Others who selected what you like, also like ...”“Write a Review and share with others...”

Web 3.0?Web 3.0?

Many are attempting to define itMany are attempting to coin a new

descriptive word

Many are attempting to define itMany are attempting to coin a new

descriptive word

But all agree...But all agree...

Web 3.0?Web 3.0?

We are at a PRECIPICEWe are at a PRECIPICEWe are at a PRECIPICEWe are at a PRECIPICEVideo and sound on next slideVideo and sound on next slide

The web is only 5,000 days young.Let’s speculate about the next 5,000 days...

Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video

Cast your DiggIt Vote Here:http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web

Original Source:http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html

The web is only 5,000 days young.Let’s speculate about the next 5,000 days...

Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video

Cast your DiggIt Vote Here:http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web

Original Source:http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html

Web 2.0 Marketing Strategies Slide 8Greater Indianapolis Referral League Summit

August 24,2008 | Renaissance Marriott North | Indianapolis, INLola McIntyre, M.M., REALTOR®

CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA

Web 2.0 Marketing Strategies Slide 8Greater Indianapolis Referral League Summit

August 24,2008 | Renaissance Marriott North | Indianapolis, INLola McIntyre, M.M., REALTOR®

CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA

Get Me Started Boot CampEmerging Marketing Strategies

Get Me Started Boot CampEmerging Marketing Strategies

Getting Started . . .Getting Started . . .

Set up a LinkedIn Account

http://www.linkedin.com

•Write Your Profile•Upload a Photo

Set up a LinkedIn Account

http://www.linkedin.com

•Write Your Profile•Upload a Photo

Contact your Wireless Phone Service“Do I Have Text Messaging?”“What Would It Cost For

Unlimited Messaging?”

Contact your Wireless Phone Service“Do I Have Text Messaging?”“What Would It Cost For

Unlimited Messaging?”

Set up a Twitter AccountFollow Your FriendsSearch for others to

followSend texts to mobile

phone

Set up a Twitter AccountFollow Your FriendsSearch for others to

followSend texts to mobile

phone

iGoogle

Set up iGoogleTabs can be shared

Determine different tabsDownload Google Reader

Think of a topic or client’s topic

Find a site with a news feed

Send RSS to that iGoogle tab

iGoogle

Set up iGoogleTabs can be shared

Determine different tabsDownload Google Reader

Think of a topic or client’s topic

Find a site with a news feed

Send RSS to that iGoogle tab

Find a Blog Host

• If you already have a web site, check to see if your host plan supports a Blog•If you do not have a web site, consider beginning with an easy start•Look for good blog examples in your field•Study your competitors’ blogs•Take your time setting up your own blog

Find a Blog Host

• If you already have a web site, check to see if your host plan supports a Blog•If you do not have a web site, consider beginning with an easy start•Look for good blog examples in your field•Study your competitors’ blogs•Take your time setting up your own blog

Download iTunes

• Go to iTunes Store• Search Web 2.0 in:

•Podcasts•Videocasts•iTunes U

• Listen to current topics via your computer• Invest in an iPod

• Listen & learn in car, at the gym, etc.

Download iTunes

• Go to iTunes Store• Search Web 2.0 in:

•Podcasts•Videocasts•iTunes U

• Listen to current topics via your computer• Invest in an iPod

• Listen & learn in car, at the gym, etc.

Marketing Readiness Watch

Marketing Readiness Watch

Marketing Strategies Readiness Watch

All Plugged in with web as applicationStorage on-line instead of own computer

Mobile ComputingMutual SharingMulti-User Blogs

Virtual Worlds for Business Use

Just as the iPod changed culture,So too, will the iPhone change our world as we knew it

Marketing Strategies Readiness Watch

All Plugged in with web as applicationStorage on-line instead of own computer

Mobile ComputingMutual SharingMulti-User Blogs

Virtual Worlds for Business Use

Just as the iPod changed culture,So too, will the iPhone change our world as we knew it

Implications...

In the 1930’s people gathered around the family radio

In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television

In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color

In 1997, our family members took turns at the family desktop computer

In 1998 both my husband and myself had our own cell phones

In 2004, all our family members had minicomputers on us at all times...

Implications...

In the 1930’s people gathered around the family radio

In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television

In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color

In 1997, our family members took turns at the family desktop computer

In 1998 both my husband and myself had our own cell phones

In 2004, all our family members had minicomputers on us at all times...

Implications...

For the first time in historycommunication has become individualized

Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises

...and our kids say they have to power down to go to school

The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way

to attach and send an assignment to their teacher. Instant messaging is their communication systemt.

Implications...

For the first time in historycommunication has become individualized

Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises

...and our kids say they have to power down to go to school

The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way

to attach and send an assignment to their teacher. Instant messaging is their communication systemt.

The tail wags the dog.

It is time to rethink how we do business.

“Step on to the footbridge...”

The tail wags the dog.

It is time to rethink how we do business.

“Step on to the footbridge...”

(Post-presentation Slide for SlideShare*)

Web 2.0 Marketing Strategies



Presented to Greater Indianapolis Referral League Summit By

Lola McIntyre, M.M., REALTOR®Your Real Estate Leader in Emerging Technologies

Century 21 Scheetz, LLC Indianapolis, Indiana USA




Join Lola on LinkedIn:http://www.linkedin.com/in/lolamcintyre

[email protected]

LinkedIn Group: Web 2.0 Strategies

If interested, join Web 2.0 Strategies Group through LinkedIN.At the time of this writing, plans are being made to migrate LinkedIn Web

2.0 Strategies Group to a ning site.

* All Icons belong to their respective companies.The purpose of this presentation is to open up the marketing avenues at

this timely period in internet history to those willing to ‘step onto the footbridge...;

Join Lola on LinkedIn:http://www.linkedin.com/in/lolamcintyre

[email protected]

LinkedIn Group: Web 2.0 Strategies

If interested, join Web 2.0 Strategies Group through LinkedIN.At the time of this writing, plans are being made to migrate LinkedIn Web

2.0 Strategies Group to a ning site.

* All Icons belong to their respective companies.The purpose of this presentation is to open up the marketing avenues at

this timely period in internet history to those willing to ‘step onto the footbridge...;











Photos and icons belong to original sources and their respective companies.

To obtain permissions, I have tried to determine the origin of the World Face (global Face) graphic, which is so stunning, but there are conflicting sources.

Here are my sources:The methodist Global Education Fund: https://donate.gcfa.org/funddetails.aspx?name=mgef

Neuroethics & law Blog: http://kolber.typepad.com/ethics_law_blog/2007/04/index.html

Photos and icons belong to original sources and their respective companies.

To obtain permissions, I have tried to determine the origin of the World Face (global Face) graphic, which is so stunning, but there are conflicting sources.

Here are my sources:The methodist Global Education Fund: https://donate.gcfa.org/funddetails.aspx?name=mgef

Neuroethics & law Blog: http://kolber.typepad.com/ethics_law_blog/2007/04/index.html