Web 2.0 NSW Floods Case Study

Digital_Synergies_? www.jamieandrei.wordpress.com 1

Web 2.0 Case Study

What I did in the face of a natural disaster?or

How might these lessons benefit your organisation?


Why Web 2.0…?

There was no information aroundThe tools are fast, efficient & free Newcastle & the Hunter Region were

recently hit by severe flood & storm conditions.

The inter-web allowed love ones to stay up to date, call each other by mobile, relay emergency numbers & log on when power was returned…


Web 2.0 tools used…

[blog] www.jamieandrei.wordpress.com[youtube] www.youtube.com/scootaboirox[google rank] standard google search for

key words & information[social networking] email, myspace,

wotnext, online forums...…get people & community involved…share the information


Blog Response…

Blog graph:


Blog Response…

Blog top post results:


Blog Response…

Blog comments:

‘Hi mate…thanks for your coverage of coal point area, my relo’s have a place there and are concerned and i have a small tinny that may or may not still be there…’

James M Jun 9, 11:09 PM


Blog Response…

Blog comments:

‘I used to live in Newcastle like 2 years ago, so when i first heard about the floods, all i could think about were my friends and family that live in Newcastle…’

Cyndle Jun 12, 9:49 AM


Blog Response…

Blog comments:

‘A mate sent me this link and I just wanted to say good job and thank you very much for posting the footage you took in the flood; it is fantastic - the best I’ve seen! Cheers…’

The Cass Jun 14, 7:51 AM


Blog Response…

Blog comments:

‘I just found out about storm that hit my home town …I was trying to remember the last time I saw this type of storm…I intend on keeping an eye on your site as it can be hard to find news about Australia on TV over here in the US…’

Felicity Jun 22, 11:57 PM


Google Rank…

Newcastle Floods 11.06.07

Rank: 1-2-4-5-6-7 From 1 370 000 results Aggregate information Push traffic through to

news & info sites


Google Rank…

Newcastle Floods 26.06.07

Rank: 4-5-6 From 1 470 000

results Aggregate information Push traffic through to

news & info sites


Google Rank…

The Cruel Storm 26.06.07

Rank: 1-6-10 From 1 960 000

results Aggregate information Push traffic through to

NBN web site


Google Rank…

Simple SEO techniquesSimple, free, fast tools# 1 Google rank in 10-12 hoursBlog track backs, friends (MySpace), link

to page URL, use key words on the pageEmbedded YouTube vision on page

including embedded site URLCan be rolled out quickly & cheaply…


YouTube…

Search Rank Newcastle floods 1-3-13-16

Pasha Bulker 3

Blog URL embedded in all vision

+12 500 views in 2 weeks

Push traffic through to site content


YouTube…


Youtube…Email comment:‘Hi Jamie - Thanks for these news items. Am

currently in the USA and has been good to get here what's happening there. Blogs and Utube is how i keep up with technology guff for my job so its just obvious that I trust and use it for other news also. Keep up the great work!! Regards’

Marika V Thursday, 14 June 2007 1:54 AM


Financial cost…

ZeroAU$ 00.00ZIPNothingIt took time to create the digital assets, if

they already existed it could been up in an hour or so & easily refreshed…


How to scale it up…

Refresh with new contentBreaking news (publish scripts)Text (utilize existing, news letters etc)Vision (publish existing vision)StillsSound BytesCommunity event coverage


Lessons…

This is fast, efficient & easyUse it to lever existing digital assetsDrive traffic to your siteCreate positive community PREasy to manage & very versatileIntegrate it to get the FULL value of your

existing assets…Just Do

It!


Discussion…

How could it benefit you?How could it create extra buzz for you?Could you better ustilse your existing

assets? (scripts, web site, vision, etc)Could it be used in existing campaigns?Could it be easily scaled into your current

digital strategy & services?


Contact me…with any lucrative job offers please!

[blog] www.jamieandrei.wordpress.com[e-mail] [email protected]

…I just love using these thingies [ ] : )

Technology

Web 2.0 NSW Floods Case Study