Embed Size (px)
DESCRIPTION
Web technology is going to rule the mobile fileds as a multi platform and n-screen solution. This wil be repeated in TV space. This is the slide for it.
Citation preview
Web and TV Workshop : Technology viewpoint
About Me
Web Platform Consultant
Now : Founder & CEO of Future Web Tehcnology Labs Inc.
2010-Now : W3C Korea office staff
2006-2010: Opera Software Presales engineer
http://w3labs.kr
Blog : http://manyoung.net
Twitter : @manyoungc
Agenda
Internet Background for Connected Lifestyle
Market Trends
Why Web on IPTV?
How web can be used in IPTV?
Web Technology for N-screen strategy
IBC 2010 demo
Summary
Appendix : W3C Web on TV Workshop report
Internet Background for Connected Lifestyle
일일 평균 TV 시청시간 : 2 시간 12 분
일일 인터넷 이용시간 : 1 시간 43분
Connected Life!
Online!
Fast!
Realtime!
Information exchange
Internet as contents delivery platform
Video delivery
Music delivery
Internet as contents delivery platfrom
Connected Life!
People are get used to connected life
Seamless connected life experience
Menu
Close Tab
Market Trends
IPTV Market forecast
http://www.international-television.org/tv_market_data/global-iptv-forecast-2009-2013.html
IPTV and IPSTB market trends
Remember what happened in mobile world
It’s same now
Wall garden to open internet
Full browsing capability with nicer UI
Video delivery
Broadcaster
Past IPTV : Non Rich UI
Non browser based : MHEG-5, ACAP, PCAP
Flash, Silverlight as alternative
Source ) http://informitv.com/news/2008/07/04/teletextextrajuice/
Past IPTV : Legacy middleware
Not easy to mix with internet contents
Past IPTV : Hybrid Approches
Source : http://www.nds.com/solutions/hybrid.php
Deliverying web contents to legacy UI
New Market Trends
Present : Web based UI solution
Present : Browser based middleware
Why Web on IPTV?
Easy delivery of web contents
What for users are online?
Web contents!
Facebook, Twitter
Easy maintenance
Web based VOD service
Realtime service update!
No firmware update or downloading time for contents update
It’s just another web service!
Easy web contents delivery
Web UI can mix with web contents very easily
Just access web site for contents.
No other transcoding or reformatting is necessary
Multiscreen contents strategy
Easy to deploy to different screen size devices
Operator can have more subscriber
SVG, CSS3 Media query
TV, Mobile, Tablet
Perfect solution for connected life and convergence device!
Evolution of Web Technology
HTML5 makes web standalone applicationhttp://www.hongkiat.com/blog/48-excellent-html5-demos/
CSS3 gives rich user experienceshttp://www.webdesignerwall.com/trends/47-amazing-css3-animation-demos/
SVGhttp://svg-wow.org/
How web can be used in IPTV?
Web Technology in IPTV
1. As Web based VOD serviceex) BBC iPlayer
2. As UI presentation layer ex) HbbTV, YouView, Ericsson IAP
3. As Middleware controllerex) OIPF, HbbTV
4. TV media portal
5. Apps for TV
Web based VOD
BBC iPlayer (http://www.bbc.co.uk/iplayer/bigscreen)
Web based VOD
OIPF & HbbTV
Open IPTV Forum (Since 2007)
http://www.openiptvforum.org/
CE-HTML(Web standard based)
DAE(Declarative Application Environment)
Javascript extension
CE_HTML
W3C Standard
HbbTV
European broadcasters are actively looking to deliver interactive content to the TV
Broadcasters and OEM’s are cooperating in several initiatives to create international, standards based product for hybrid and interactive TV
UK: MHEG5 and Canvas Europe: HbbTV consortium
Since 2008
Based on OIPF specification
HbbTV(Hybrid Broadband Broadcasting TV)
Internet
Broadcast
Broadband
Media streams (Channels)
Broadband content fromBroadcaster(”WEB TV”)
Internet content
HbbTV scenario
DVB
Internet
VOD GAMES
VOTING
WEATHER SHOP
ETC.
TV channels
Broadcast (aka « red button »)
(aka « Web TV »)
OEM model: broadband only
Broadcaster model: broadcast & broadband
Broadband
Broadcast stream can contain Web content and URL’s
Red button” gives immediate access to Operator’s portal or dynamic content
Broadcaster can display indication that ”Red Button” content is available
Broadcast applications can be related to current TV programming
“Web TV” button gives immediate access to OEM portal
OEM portal can contain full Internet browsing and Widget setup
HbbTV Demo
Web as presentation layer
Browser as middleware
Web technology control device H/W
Javscript extension, Device API
TV media portal
Websites for TV
Optimised for TV Screen
TV media portal
TV media portal Demo
Web technology as TV apps
TV widget
W3C widget based
HTML, CSS, Javascript based
Cross device application
TV widgets demo http://www.youtube.com/watch?v=_u28b13BiOY
Cross device apps Web Standard Technology
Cross Platform / Cross Device
WAC
TV apps
Web Technology for N-screen strategy
Web technology as multiscreen solution
SVG(Scalabe Vector Graphics)
Demo
Web technology as multiscreen solution
Demo
Web technology as N-screen solution
CSS
http://youtube.com/xl
CSS3 Media Queryhttp://www.youtube.com/watch?v=GOctqE1_uoc&feature=fvsr http://www.reneschmidt.de/
Web technology as multiscreen solution
HTML5 Video delivery
Mobile, Tablet, TV and anywhere
IBC 2010 demos
IBC 2010
International Broadcasting Conference
Every year early September
Held in Amsterdam, Netherland
Demos
Demo videos
http://www.flickr.com/photos/manyoung/sets/72157625191315580/show/
Summary
Summary : Web on TV!
Deliverying web contents on TV
UI presentation
Middleware controller
Cross device
N-Screen contents solution
Technology integrator
Thanks for listening!
Questions and Contacts to
Future Web Technology Labs Inc.
