PROJECT

DATE CLIENTMAY 2008 OVIE MUGHELLI

OVIE MUGHELLI FOUNDATIONWEBSITE CREATIVE BRIEF

Content Design &

DevelopmentMission:  To provide value through information to our constituents and consumers in a clean, well organized format with an upscale style.

 Goals:

Keep it simple & make it interesting Make the basic information easy to find Introduce the goals and successes of the OMF to the

visitor in an interactive fashion that keeps them clicking. Data base driven Provide a way to donate and collect data

 

Programming & Integrating Content

Our desired methodology

A website that is truly interactive and enables constituents to donate gifts, update their profile, view their account, and register for events and provide a myriad of services that will be both educational and informative within a secure environment.

 Services on the web Strategy:  Provide value through information that visitors want while introducing important programs like planned giving, endowment funding and other campaigns. Examples:

Tax & estate planning for donors Education cost projections Philanthropic resources directory Educational opportunities Environmental Advocacy & Initiatives OMF Partnership Grant Process Mentorship/Internship/Leadership Program opportunities

Content Mapping

Internal Site Search

About UsNewsFounder & Executive Staff BiosProgram StaffBoard of Directors BiosDepartment:  Program themes with downloadable applications for consumersOMF History and MissionDevelopment: pages

Benefit Events Membership The Founders Circle Executive Leadership Council Gifts In Honor or Memory The Fund for OMF Planned Giving Corporate Giving Initiative Sponsorship General Operating Support Education Endowment Support the OMF's scholarship:  OMF Research & Publications

support 

Resources:  Link to NFL Community Foundation & other helpful sites.Publications:  Newsletters, Annual Reports, Chairmans Report, Speeches, Papers & Presentations in PDF format.E-Store:  Coming soon, for OMF merchandise & opportunity to purchase OMF research publications in future.Special Events:  Fundraising events.Donate Now link on each page:  "Support OMF with a gift"Membership:  Link to online membership applicationAuxiliaries of the OMF: Executive Leadership Council General Membership.Tools you can use:  On the front page with brief descriptions & links for OMF giving programs.Stories about our donors: Spotlight on OMF philanthropy.Calendar of OMF program eventsContact UsSign our Guest book

Phase II

2011 Projection 

Intranet:  This is a component that will be used in the future to provide access for OMF employees for:

 OMF affiliate policiesPosition Descriptions & Salary Matrix GuidesHR policies & formsEmployee Insurance InformationTravel guidelinesProgram applicationsResearch & data compilationFinance policies

  Off site OMF internet access though Outlook

Look & Feel

Colors

Rich Earth Tone Palette

Green, Blue, Tan

Environmentally conscious theme

Sophisticated, modern and technically advanced in functionality.

FootnotesSome Web Address ideas:

www.omf.orgwww.oviemughellifoundation.orgwww.mughellifoundation.orgNotes:

Stock Photos have been chosen by OMF through Getty Images. OMF will require new branding collateral:Business CardsLetterheadEnvelopesBrochure Web hosting/Email set-up, and content updates will need to be

accessible for direct updating by OMF staff.Styles that are similar to the content that the OMF desires:Marguerite Casey Foundationwww.caseygrants.orgModern clean warm look

World Visionwww.worldvision.org/Outstanding functionality

Samaritans Pursehttp://www.samaritanspurse.org/Warm, welcoming & visually appealing

New York Restoration Projecthttp://www.nyrp.org/Excellent example of professional celebrity founder foundation web presence

OVIE MUGHELLI FOUNDATION WEB CONCEPT DOCThis is a summary of the OMF Web project.  This is meant to be a point of contact for discussion and negotiation and is not a binding agreement. The creative license and concept is property of Built to Last Consulting on behalf of the Ovie Mughelli Foundation 08ʼ